Sabou Capital
@SabouCapital
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Investing in High-Growth SMEs in Secondary cities (West & Central Africa), with a gender lens (Page Previously Aduna Capital)
Africa
Joined November 2023
Are you an SME founder seeking to raise funding but struggling even with a strong revenue, great customer demand, and a promising business? Then, the Sabou Capital Sandbox is for you. Apply now: https://t.co/P6bNz0Ezcv RT and share this with a founder who may benefit from it.
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Super excited to celebrate @Surayyah__ahmad for being one of the winners of Black Women in Asset Management (BWAM) 2025 40 under 40 Awards. Thank you for continuously raising the bar for excellence and impact. We love you đź’™
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Honoured to join Big Angels Day Africa in Dakar for the second year. This year’s theme, “The Multiplier Effect,” highlighted Africa’s need for adaptive capital, financing that meets startups where they are. At Sabou Capital, we blend RBF, leasing and equity to fuel real impact.
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Are you building Africa’s next great story outside Lagos in Nigeria, Senegal and Côte d’Ivoire ? Send your pitch deck and a short paragraph about your business to hello@saboucapital.com Or apply directly here: https://t.co/amNSPO3pxi
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In the formative stage of a company, survival depends on breadth. Specialists build depth. The founders who master breadth early can later afford to hire depth.
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Happy Independence Day to all our Nigerian founders and partners đź’™
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So ask yourself: Which part of your flywheel is spinning fastest today? Which part needs your attention before it slows the whole wheel?
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Scaling comes at you really fast and so don’t underestimate the value of establishing some basic things now, like onboarding playbooks, like KPIs, like knowledge sharing rituals. There's efficiency gained by doing some really low table stakes stuff.
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When they scaled, they replaced it with a weekly newsletter. It cost almost nothing but made people feel connected across offices.
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Retention isn’t about money. It’s about people feeling like they belong, like they’re growing. One office I worked with used to gather every Friday to share their wins and one or two personal things.
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70% of learning should be on the job, 20% from feedback and mentors, and only 10% in formal training. The best development opportunities are often free.
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70% of learning should be on the job, 20% from feedback and mentors, and only 10% in formal training. The best development opportunities are often free.
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Once you’ve put all that effort into getting people in, you have to ask: how do we grow them? How do we make sure they’re not the same person a year from now?
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The biggest mistake startups make is focusing on what they don’t have instead of what they do have. You’re not going to compete with Google on perks but you can sell speed, passion, and ownership.
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The first stage, when you think about talent is attraction. It’s getting the right people on the bus early, and it’s often the single biggest predictor of how well your company will scale.
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Picture your people strategy like a flywheel. It gains momentum, it spins. When all the parts are working well together, you get compounding returns. When one part slows down, the whole system drags.
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The Talent Flywheel - with @sofiabenmouffok at the Sabou Sandbox
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In alignment with our shariah compliant vehicle, our founder, @Surayyah__ahmad will be speaking on Islamic Finance at the Africa International Conference organized by @The_MetSkills in Lagos Register here- https://t.co/z7ssSqKF7h
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