Home on The Plains!. I’m thrilled to announce that this week I joined @AuburnTigers to lead their creative video efforts. I’m grateful for this opportunity to work with such an incredible team and brand!

RT @Cali_Phresh: .@SRubinSandwich I want to say I am surprised that you were behind this… but it’s not surprising one bit. Keep being GREAT….

RT @kookoo_katchu: Preparing for today’s @Nike partnership launch was a defining moment for our War Eagle Creative team — the culmination o….

RT @RhettHobart: Great thread here from @SRubinSandwich providing an inside look at the work of the War Eagle Creative team in preparing fo….

RT @RhettHobart: Quick shoutout tonight to just a few of the many @AuburnTigers folks who helped to bring this week's Nike launch to life (….

RT @kookoo_katchu: A year of Nike planning and hard work are in the rearview mirror. Still lots of stories and moments ahead. Let’s do this….

RT @paris_buchanan: What a day launching our new @Nike partnership! Our creative team was challenged to be intentional showcasing two great….

RT @Davidgray030: War Eagle 🦅.

𝐒𝐡𝐨𝐮𝐭𝐨𝐮𝐭 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐫𝐞𝐰: @kookoo_katchu @imtjjohnson, @morgonnoo, @stephiemlopez, @tcolesworld21, @BradyRush, @ZachBlandPhoto, @Davidgray030, @stewgym and many many more contributors.

𝐓𝐡𝐚𝐧𝐤𝐟𝐮𝐥. Grateful for the people, the time, the effort, and the trust it took to make this happen. No one had to go above and beyond… but so many did. That doesn’t go unnoticed. Appreciative of every hand that touched this.

𝐇𝐚𝐯𝐢𝐧𝐠 𝐟𝐮𝐧. None of this comes together without enjoying what we do. Remember, creative is meant to be FUN and that mindset plays a direct role into the product.

𝐒𝐩𝐢𝐫𝐢𝐭 𝐨𝐟 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞. Being around people who bring a spirit of excellence, and a sharp attention to detail, was one of the most rewarding parts of this. It showed up in every phase. Without that mindset, none of this happens.

𝐑𝐞𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤. Things changed. A lot. That’s part of it. Being open to adjustment, even when it stings, is the cost of making something great. Not every moment was smooth. But every pivot had purpose. That’s what made it better.

𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐭. 𝟐. Internal football creative and external creative worked as one throughout this project. From location scouting to gear pulls and shoot support, the entire workforce stayed connected and locked in. Communication and shared execution was key.

𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧. Not just one person executed this. From the graphic design team stepping in on set design, to the photo team offering their eye for a frame… this was a true team effort. A willingness to co-own the project is what made it the best it could be.

𝐓𝐚𝐥𝐞𝐧𝐭. No one in the video is a paid actor. Many featured are Auburn people through and through… including Ned, who stars in the first and last scenes and lent us his voice for the narration. We appreciate everyone who gave their time to help bring this to life.

𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨. I had a vision early on… but no voice was left out. The script went through MANY rounds. That’s not a problem. That’s how you build something stronger. Collaboration sharpened the story. Listen. Let it evolve.

𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧. This project kicked off before the new year, led by @kookoo_katchu. We formed a committee and met bi-weekly to explore how to best represent Nike and Auburn in a way that felt real and earned.

𝐍𝐢𝐤𝐞 𝐚𝐧𝐝 𝐀𝐮𝐛𝐮𝐫𝐧 𝐚𝐫𝐞 𝐢𝐧 𝐨𝐮𝐫 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐥𝐢𝐯𝐞𝐬. This video might be the largest project I’ve ever worked on. Some details ⬇️🧵.

RT @AuburnTigers: 𝗧𝗮𝗸𝗲 𝗙𝗹𝗶𝗴𝗵𝘁. Auburn 🤝 Nike. #WarEagle