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Motive is our all new heavy duty brake. Learn more here - #SRAM.

Meet Maven, our most powerful brake. What does that mean for you? Click below to find out. #SRAMmaven.

Maven is the absolute most powerful brake we’ve ever made. Focusing on usable power for efficiency and tunability, Maven utilizes extreme power for elevated speed and control on demanding terrain to remove fatigue and improve your ride. Learn More here.

This is Yannick. Yannick lives on the French Riviera, Nice to be exact. It’s one of the best places in Europe to develop your skills and push your bike to the limits. #SRAM.

Join us in supporting @PowerOfBicycles' #GivingTuesday challenge with SRAM Ambassador, Lael Wilcox. All donations are being matched and Lael has committed to riding one mile for every gift made. Donate today!.

We are always pushing our products, athletes and ourselves further with the goal of creating a better future for cycling, that means creating and defining ways in which we can be accountable. #SRAM.

Mont St. Anne as a DH track needs no introduction, It's been raced in various forms for decades and has always been viewed as a course that demands the rider's respect. It's also the place where Miranda Miller won her first World Cup in 2015. #SRAM.

Whats better than your favourite lap on repeat? The new Transition Repeater comes equipped with our new Eagle Powertrain to help you go for more laps, more often. Watch the video here #SRAM.

For the best E-MTB system, go for Eagle Powertrain. Eagle Powertrain is where inspired innovation, integration with Eagle Transmission, clean and simple rider control, and AXS™ enabled personalization align to create the best E-MTB experience. #SRAM.

This isn't Miranda's first or even second time in Finale, but that doesn't mean there isn't more to see. Finale has some of the best riding in Europe. Why? Because they've been doing it for decades. Click here to watch Here. There. Everywhere.

Get yourself some new @Vans!. Head here to check our our new Vans. #SRAM.

Have you heard of the Downhill Southeast Series? It's growing fast as a top race circuit in the USA, allowing for athlete growth and development. Miranda Miller took her series "Here. There. Everywhere." to North Carolina to check it out. #SRAM.

Miranda Miller is back with Season 2 of Here. There. Everywhere and for the first episode she heads down under to Maydena, Tasmania for the start of the EDR. Watch now ⇨

Our most robust and rebuildable derailleur yet. Designed with rebuildability in mind, tearing down your derailleur for servicing has never been this intuitive. No matter if you are in your garage or at your kitchen table, the process is simple. #SRAM

The All Day hero has evolved. GX Eagle Transmission is the most dependable drivetrain we’ve ever created, built to hold its own on any trail and outlast the rest, even with the added power of a motor. Learn More ⇨ #SRAM

Have you heard of The Stone King Rally? Its becoming one of the most infamous stage races on Earth. Check out Miranda Miller's experience here. #SRAM.

Eric Arce is a photographer based out of Salt Lake City by way of Los Angeles. He loves narrative storytelling and focuses on people's passion for biking. Click here to listen to the Changing Gears Podcast.#SRAM.