Social Media Research Lab
@SMRLCU
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The Social Media Research Lab at Curtin University conducts world-leading research on social media in a technology rich environment.
Perth
Joined February 2022
🎙️ In Today’s Episode, we present an exciting business case by PhD students Jingjie zhu and Mengfan Li: Sweet Success: Janebee Honey and Building a Buzz on Social Media. 📲 Subscribe and listen: Search Social Media Research Lab on Spotify. Link:
open.spotify.com
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Professor @MingmingCurtin was recently invited by Channel NewsAsia (@ChannelNewsAsia ) to comment on the Chinese government’s strategies in tapping global youth influencer to promote “cooler China” and its broader implications. New Link:
channelnewsasia.com
Experts say that influencer content might help China humanise its global image - but overly positive portrayals risk online backlash.
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🎙️ In Today’s Episode, we present an exciting research paper by PhD student Xiaoxi Yu: Multimodality in tourism and hospitality: A critical and narrative review. Spotify Link: Paper Link:
open.spotify.com
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🎙️ In Today’s Episode, we present an exciting research paper by PhD student Jingjie Zhu:. "Viewer in-consumption engagement in pro-environmental tourism videos: A video analytics approach". 🔗 Link:
open.spotify.com
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🎙️ In Today’s Episode, we present an exciting research paper by PhD students Jie Tan and Jingjie Zhu, along with Professor @MingmingCurtin:. "Multimodal Destination Image and User Engagement: A Sequential Research Design". 🔗 Link:
open.spotify.com
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🎙️In Today’s Episode, we present an exciting research paper by PhD student Mengfan Li. "Facial Emotional Expressions and Real-Time Viewership in Cycling Travel Live Streaming: A Mixed-Methods Approach". 🔗 Link:
open.spotify.com
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🎙️ In our second episode, we present a compelling case study by PhD students JIE TAN and Lingxue Zhan:. “Managing Social Media Crises: A Case Study of Singapore Airlines”.
open.spotify.com
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🎧 Our Podcast is Live!. 🎙️We’re excited to announce that our brand-new podcast, Social Media Research Lab, is now available on @Spotify !. 📲 Search for Social Media Research Lab on Spotify to subscribe and listen.
open.spotify.com
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📸Professor @MingmingCurtin Cheng was recently interviewed by @__thewest__ , offering expert commentary on @Airbnb's evolution from an accommodation platform into a multi-service tourism platform and the rising pressure it places on the traditional hotels in Western Australia.
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📺 Professor @MingmingCurtin was recently interviewed by @abcnews to provide expert commentary on the persistent challenges foreign tourists face when booking accommodation in China. 🔗 Read the full story via ABC News:
abc.net.au
Emily booked a hotel ahead of her holiday to China, but when she arrived, she was refused check-in. She is just one of many foreign tourists who have taken to social media and booking platforms to...
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Professor @MingmingCurtin was recently interviewed by @ABC News to provide expert insights on the growing trend of Chinese manufacturers leveraging TikTok to engage directly with U.S. consumers amid escalating tariff pressures. 🔍 Full article link:
abc.net.au
Chinese factories are trying to sell directly to American consumers on social media platforms in a bid to bypass the 145 per cent tariff hike imposed by Donald Trump.
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🎉 We’re excited to be part of Curtin Open Day!.📅 April 6 | 10am–11am.📍 Building 200A, The HIVE. Come join JIE TAN's presentation on a HIVE Internship Project. 👉 Explore more Open Day activities here:
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Meet Qiurong Chen 🎊 🎊 . Qiurong Chen recently joined the Social Media Research Lab at Curtin University as a PhD student. She has been awarded the highly competitive Research Training Program (RTP) scholarship, funded by the Australian Government. Her research focuses on GenAI.
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Professor @MingmingCurtin has just delivered an invited lecture to Fiona Stanley Hospital Mental Health Journal Club:. 🎙 "HOW SOCIAL MEDIA ALGORITHMS MANIPULATE USERS' BEHAVIOUR: Understanding the Digital Influence, Social Media Addiction, and Algorithms-Informed Interventions"
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Huge congratulations to our PhD students Jingjie Zhu and Jie Tan for their outstanding achievements! Their dedication and contributions to research and teaching have been recognized with the school teaching and research awards!
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We are delighted that our project has been funded by Curtin Assessment 2030 Fund. Our project focuses on "Developing GenAI-literate Graduates in Social Media Marketing through Industry Engagement and Pilot GenAI Assessment” 🎉
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🎉 Congratulations to our own PhD student, Xiaoxi Yu, for winning the IFITT Best PhD Proposal Award at ENTER 2025 conference in Poland！👏 . This award recognizes Xiaoxi’s hard work and innovative multimodal methodological approach.
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Our Research Specialist, @zhanlingxue1, has delivered two insightful workshops titled Strategies for Growth: Social Media Marketing to over 60 undergraduate students🥳. #SocialMediaMarketing #SocialMediaAnalytics #EducationExchange
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🐝✨ We are delighted that our teaching business case, “Sweet Success: Janebee Honey and Building a Buzz on Social Media”, has been finally published in the Sage Business Cases Originals Collection.
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