You don't need a Controller when you start. You need one when: • Decisions feel like gambling • Numbers don't add up • You're avoiding the financials • 2+ hours/week on books That's the breaking point.

Your accountant can be one of your most valuable assets. But only if they're looking forward, not just backward. Recording history = expense Preventing disasters = asset Big difference.

What in the world happened on X in the last couple of days? All I see in my feed is random news and random videos! What about showing e-commerce or business content? Stop the madness!

Before coaching “performance,” fix context. Clear goals + clean swim lanes + sane cadence → performance. Context creates competence. #Entrepreneurship

The best leadership lesson I ever learned: Stop trying to be the smartest. Start asking the questions that make your team smarter. That's how you scale.

Your growth is capped by the number of functions you understand. Learn the language of sales, ops, and product, then use finance to move them forward. #CrossFunctional #Business

Having an original thought is very hard There is nothing new under the sun Best thing you can do is have unmatched integrity and a personality people want to be around

Fastest way to a healthier P&L? 1.Cut low-margin SKUs 2.Negotiate suppliers 3.Add 1-click upsells/subscriptions 4.Automate CS & fulfillment Small moves → big margin. #Shopify #DTC #Ops

The Dashboard Power Real-time dashboard showing: • Which projects lose money • Which clients pay slow • Which services drive profit • Where labor is wasted This isn't "nice to have." This is how you stop making $100K mistakes.

The Question Shift Stop asking: "Why did this fail?" Start asking: "What did the market just teach us?" One keeps you stuck. One makes you stronger.

The Drucker Truth Peter Drucker: Results live outside your organization. Translation: The market doesn't care about your perfect plan. It cares about what actually works. Tough seasons aren't detours. They're feedback loops.

Running a business comes with a TON of financial headaches. So today I'm doing something different: 👇 Drop your toughest finance, bookkeeping, accounting or cash-flow question below. I’ll answer as many as we can... no fancy financial terms, no judgment. Let’s help more

Running a business comes with a TON of financial headaches. So today I'm doing something different: 👇 Drop your toughest finance, bookkeeping, accounting or cash-flow question below. I’ll answer as many as we can... no fancy financial terms, no judgment. Let’s help more

The Autopsy Problem Backward-looking accounting is like performing an autopsy. You learn what went wrong. You can't do anything about it. The patient is already dead. Forward-looking accounting is preventive medicine. Catch the problem while it's treatable.

The Two Types Your accountant is either: Type A: Records what happened last month Type B: Prevents what shouldn't happen next month One is an expense. One is an asset. Which do you have?

The Wrong Fix I thought pushing harder would fix my burned-out team. More structure. Tighter deadlines. Clear expectations. I was wrong. You can't fix burnout with more of the thing that caused it.

The Paper vs Reality Strong resumes ✅ Years of experience ✅ Right technical skills ✅ Completely burned out ❌ Your team might look perfect on paper and be falling apart in reality. Skills don't fix disconnection.

Forget melatonin. Do your monthly or weekly reconciliations. Sleep follows.

Took an e-commerce brand from $800K to $12.5M in 2 years. 15x growth. We didn't get them more traffic. We showed them which products were actually making money and where to invest.