Sarah Toporoff
@SJToporoff
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🎧 Audio. ✒Journalism. ⏯Product. Previously @BababamAudio @NETIA_software @GENinnovate. I always know where my towel is. (she/elle)
Paris
Joined January 2014
Pioneering WhatsApp audio content from @RadioTeleSuisse , hoping more will follow and build on this format. Bravo for four years, Davy @SBorrowitz !
Oh non ! La @RadioTeleSuisse arrête son podcast d'actu quotidien «Le Short»... Diffusé en RSS mais aussi sur Whatsapp, ce format très pop écrit à la première personne a notamment inspiré «Ça dit quoi» de @franceinfo. Bye bye Davy !
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Five audience growth and revenue strategies from outside the UK
journalism.co.uk
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
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When AI isn't the best solution: Journalists manually found 75% of the mosques in their data set have been modified to be more "Chinese" https://t.co/918vJXKECB
#ijf24 @sigmaawards @peterandringa
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At least nine of the current top 50 shows on Apple Podcasts have used ads in mobile video-games to grow their audiences https://t.co/lt91Oy2Oyv a través de @technology
bloomberg.com
At least nine of the current top 50 shows on Apple Podcasts have been promoted in mobile games
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But I assume it helps? #rde24
“You don’t have to hire a 15–24-year-old to attract 15–24-year-olds” #RDE24
https://t.co/kA4hg7teHb
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What fun to moderate this panel! Thanks for your insights Constance & Andrea! #rde24
The audio landscape has undergone a seismic shift with the meteoric rise of audiobooks, captivating audiences with immersive storytelling experiences 🎙️ #RDE24
https://t.co/E5qEtYHzGm
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I live by "grow the pie"! Thanks @arithisandthat !
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@calliope_agency @NawalHadrami @TheSmart7pod @WePodProject @awrd @arithisandthat Not forgetting my listening history from the past couple days! @Roz_N_Roll's Quouir and Ella Gibson-Weekes's @TwoTwos_Podcast & Swipe your sign #rde24
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...continued @calliope_agency @NawalHadrami @TheSmart7pod @WePodProject @awrd and of course some @arithisandthat recs #rde24
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My queue is LOADED after another edition of #rde24 Thanks for the inspo @mariannaspring @SamBonham @CawthorneEllie @HistoryExtra
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Interviews with integrated fitness exercises: Let's Go Challenge @FitnessParkFR @NawalHadrami @calliope_agency #rde24
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When @HistoryExtra podcast doubled production (3>6 episodes per week), their audience MORE than doubled. Consistency=loyalty! #rde24 @CawthorneEllie
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Did the moderator just ask Ellen K if she likes shopping? #rde24
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Obama on Marc Maron was such a watershed moment in podcasting that afterwards @mariajlorenz started her studio and put a picture of that interview up on the wall. #rde24
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Under 25s spend as much time with podcasts as they do radio. And podcast listening WILL continue to grow and radio WILL continue to decline. Get into it. #rde24
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