I ranked a brand #1 for the keyword "CBD Gummies" in less than 4 months. Here's the exact SEO process I followed to do it: (Bookmark this!)

Let’s be honest: AI SEO doesn't drive anywhere near the traffic or conversions that traditional SEO does. Yes, you should still optimize for ChatGPT visibility. But the reality? Google is still used roughly 200x more than ChatGPT. Not to mention, only 2.1% of ChatGPT usage

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You will not rank well in Google if you just do SEO and ignore paid ads. This isn't 2015. To rank well, you need to have Meta ads, Google ads, TikTok ads, etc dialed in. Why? Those channels help create branded searches. Without branded searches, your brand won't be seen as

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Anyone who’s truly an “SEO genius” and has this level of skill at it can’t be hired. They have their own businesses. That’s why it’s so difficult to hire SEO in-house for brands. Elite SEO experts will laugh at your $200-300k salary offer.

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You don't have to build links to Product Category pages to get them to rank. I ranked this Product Category page #1 on Google for nearly 50 keywords. (AOV of this product is $20k+) And I didn't build a single link to the page. Instead, I built links to the brand's homepage to

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One of the biggest SEO mistakes I see? Product Category pages with zero content. The moment I added content to this brand’s Product Category pages, three keywords jumped to page 1. But what kind of content do you add? Here’s the exact structure I use: 1. Introduce Your Brand

Every time you build a link to a Product Category page, you should also build 1-2 links to your homepage. That's my general rule of thumb. It helps keep your link profile balanced and natural-looking. The second you have more links pointed to your Product Category pages than

I think I got an SEO specialist fired... 6 months ago, a company reached out asking if they could test our SEO work against their SEO specialist's work. They had several brands and wanted us to take on one of them, while leaving their SEO specialist with the others. They were

If Adobe is spending almost $2 billion on an SEO tool… SEO ain’t dead, fam.

I'm planning out an SEO campaign for a brand in the pillow cover space. Here's how I'm going to help them dominate their industry on Google: First, I'm going to fix all of their technical SEO issues: > Redirecting broken links > Redirecting broken backlinks > Deleting

If you want your brand mentioned frequently by AI, what you DON'T need is an llm.txt file. Or some super-specific content structure that's easier for AI models to read. Or a $1,000/month tool that promises to rank you #1 in AI results, but is just a keyword research tool. What

A brand I work with dropped 63 spots for its main keyword overnight. The keyword has 135k searches a month. So, that's going to be a huge blow to their search traffic. Fortunately, the fix is easy: The reason the keyword dropped in rankings is that Google started ranking a

I've been doing SEO for this brand for two months. And we're already seeing a 3x increase in organic traffic and the number of 1st page keywords. All I did was: > Optimize the homepage for a target keyword > Build out 16 Product Category pages targeting hyper-specific,

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SEO is more important now than it's ever been. You want your brand to appear in AI models like ChatGPT, right? (Who doesn't?) SEO is the key to making that happen. Ranking at the top of Google for relevant keywords has a direct correlation with appearing in AI models for

Cleaning up link spam has a massive ROI. I don't care if Google claims to ignore it—they're lying. Every time I disavow spam links for a brand, they see a massive jump in keyword rankings. Look for backlinks from sites that: > Have an .xyz domain > Are non-English > Mention

The worst SEO mistake you can make is modeling your strategy after a high authority site. You'll never rank. Instead, model your SEO strategy after the DR 39-or-under site that's still ranking well for your target keywords. See what keywords they're targeting. See how they're

I appeared on Niche Pursuit's podcast a few weeks ago to discuss how I scaled my SEO agency to $200k/ month without ads or cold outreach. Thanks to @jaredbauman for having me! Watch it here: https://t.co/AB1uWlnkZl

A brand with this organic traffic graph fired their SEO agency last month and hired me instead. Why would they do that? The graph is increasing, right...? Yeah, but traffic quality is terrible. It's all going to informational blog content targeting "what are", "how much" and

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Link building is not optional. Anyone who says otherwise either doesn't understand SEO or is more focused on growing traffic than revenue (which is pointless). Sure, you can rank for extremely long-tail, informational keywords like "what hand should a man wear a bracelet"