🚨 Rumi Private Beta is officially open. Start earning just by watching what you already love. We’re rolling out in private batches through exclusive invites. Backed by @a16zcrypto CSX, @ev3ventures, and more. We’re just getting started.

In 1995, 40 million people watched the same TV finale. In 2025, 40 million people will watch 40 million different things. Culture no longer moves in unison. It moves in fragments.

AI can draft emails, organize notes, or even binge-watch your favorite shows with you. It’s your everyday helper. But the vows, the heartfelt thank-yous, the words that capture love and memories? Those are uniquely human.

A magic button appears this morning. Do you press it?

All the world’s a stage, and now the stage is thine. No velvet hall required, no grand design. From crowded stalls to the glow of a screen, the play doth live wherever it is seen.

Only 33% of people say they use AI. The reality? Over 77% already do. Recommendations. Auto-enhanced photos. Autocomplete in your inbox. AI is the unseen layer shaping how you watch, write, and choose. whether you notice it or not.

Something inside Rumi feels different. The soul remains, but the shape is shifting. You will see it soon.

Where you watch no longer matters. Every minute counts, in transit, in line, or at home. Rumi watches with you in the background, turning the fragments of daily life into something that remains. An hour delay at the airport now means extra time to stream and earn

More than 65% of people admit to streaming in bed. Over 40% watch while cooking. Even bathrooms and showers are becoming places of watching. Screens are no longer tied to the living room. They are tied to every available moment.

Attention is no longer tied to long blocks of time. Some watch TikToks or Instagram Reels in 30-second bursts. Others throw on a “quick show” sitcoms, comfort rewatches, background TV. Watching now fills the smallest fragments of the day.

Airports. Subways. Buses. Commuters now average 54 minutes a day in transit, and much of that time goes to streaming. What once felt like wasted hours are now filled with episodes, rewatches, and clips.

Television was fixed. You waited for a show. You sat in front of one screen. Streaming dissolved that. Today more than 70% of people watch on multiple devices, shifting between TV, laptop, and phone depending on where they are.

Watching used to belong to the living room. One screen. One schedule. Now it belongs everywhere. Americans stream an average of 3 hours a day, and those hours follow us onto trains, into waiting rooms, and even into bed. 🧵

Forbes reports the average American spends 3+ hours a day streaming, more than 21 hours every week. That’s more time than most people spend exercising, cooking, or reading. Streaming has become where attention lives.

Sunday nights once meant premieres on cable. Now they mean endless choice across platforms. The ritual did not disappear. It changed shape. Rumi is built for the rituals that still define how we watch.

What’s the most unexpected show that’s ever held your attention in auto mode? Sometimes the background becomes the main event.

Streaming isn’t passive anymore. Which would you want AI to do for your viewing?

Our head of marketing @AaronAhmadi will be on tomorrow’s @MonkeDAO Space. He’ll share more on Rumi, the vision, and what we’re building together with MonkeDAO.

Cable was built on live sports. Streaming was built on choice. Now both are merging. The game is changing. And when you press play, Rumi is ready to watch with you.

Sports are one of the last anchors of appointment viewing. When streaming wins sports, it wins time. Not background noise. Not casual binging. But fans who show up, live, together.

Now Netflix is entering with live boxing, WWE, and more. This isn’t just content. It’s a shift into real-time culture. Because sports aren’t only watched; they’re shared, debated, and lived in the moment.