Robert Overweg
@RobertOverweg
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Helping brands bridge the GenAI gap.
Joined November 2014
Liked this post? → Follow @RobertOverweg for more. I help global fashion brands scale creative efficiency through Gen AI. Send me a DM and let’s connect :)
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7. Verscace: AI art Versace is using Gen AI to let surreal worlds come to life for their campaigns. Ideas that used to be costly to produce, can now be done with vision and the ability to steer AI.
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6. Collina Strada: AI collection Collina Strada generated an entirely new collection by feeding their AI an archive of their old collections.
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5. Lil Miquela: Influencer The most well-known AI generated influencer, Lil Miquela, is now worth $125 million and charges $10k per Instagram post.
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4. SS24: Interactive runway GANNI AI took the form of trees standing in the middle of a catwalk. The AI was trained on real-world conversations, and engaged with the audience in conversations about sustainability during the show.
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3. Zalando: Virtual stylist A ChatGPT-powered chatbot that offers personalised fashion advice to shoppers, giving them tailored outfit and style recommendations.
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2. Mango: AI-generated campaign Mango released its first ever AI-generated campaign for its new line of teen clothing.
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1. Desigual: On-demand designs Desigual started selling AI designed products that don't exist yet and only go into production when customers buy them, reducing waste of fabric, energy, and time.
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More magic is coming to fashion ✨ With Gen AI, brands and creatives will soon be limited only by their imagination. Here are 7 of the most creative AI uses cases that exist today:
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Liked this post? → Follow me @RobertOverweg for more. I help global fashion brands scale creative efficiency through Gen AI. Send me a DM and let’s connect :)
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The Great: A designer's matured idea is defined to the AI. The AI assists the designer in visualizing the idea, ideally in more detail (surpassing the designer's original vision). Visualizations are used to align with the later stages of the model's description. You
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The Mid: A designer describes a vague design idea to an AI, which generates images that contain new ideas. When the designer has enough ideas, they define the concept by combining their own ideas with the AI-generated ideas. AI-generated results are used to supplement the
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The Terrible: Occurs when AI is involved in the design process from the beginning, even before the designer has started exploring any kind of conceptualization. To cite the paper: “ → AI generates a highly detailed image from a simple prompt, like 'Western inspired fashion
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Based on this, 3 modes of interaction with AI were identified: The Terrible. The Mid. The Great. Here's how each work:
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The research tested this by comparing two groups: 1) Traditional brainstorming 2) AI-involved Group (1) successfully completed the design task, but a noticeable difference was clear with the AI-involved group:
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Most research focuses on solely using AI for ideation. This research finds excessive use for ideation makes the results prone to adverse effects. You should use it in co-creation, all throughout the process. How so?
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Research finds 3 ways of interacting with AI for designers: The Terrible. The Mid. The Great. Here’s exactly what they are:
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