Riverwood Communications
@RiverwoodComms
Followers
415
Following
1K
Media
1K
Statuses
4K
PR|| Media relations|| Publicity|| Events planning and management.
Kenya
Joined September 2016
A successful interview leaves your audience informed, not defensive. When you avoid these pitfalls, you not only protect your message but also strengthen the reputation of the brand or cause you represent.
1
0
2
Most importantly, stay calm under pressure. Losing your temper, dismissing a question, or showing frustration weakens your credibility. Remember, journalists are doing their job and your task is to represent your message professionally and gracefully.
1
0
1
Avoid speculation or commenting on rumours. Stick to what is known and verifiable. Resist getting drawn into irrelevant topics or lengthy answers. Over-explaining can dilute your key points.
1
0
1
Never say “no comment.” It implies guilt or avoidance. Instead, redirect with a factual or neutral statement. For example, “I can’t speak on that detail, but what I can share is…” This keeps you in control of the narrative.
1
0
1
Do not be blatantly commercial. Interviews are not advertisements. Focus on insights, impact, and substance, not sales pitches. Also, never interrupt the questioner, even when you disagree. Let them finish before responding with clarity and composure.
1
0
1
This shifts the narrative to your strengths.
1
0
1
Avoid repeating inflammatory language. If a reporter asks a leading question such as, “Are you robbing old ladies?” never repeat their words in your response. Instead, reframe positively: “Actually, we’ve helped many people improve their livelihoods.”
1
0
1
First, never wing it or lie. Audiences can sense uncertainty or insincerity, and misinformation can damage trust. If you do not know the answer, it is perfectly acceptable to say, “I don’t know” or “I don’t remember.” Honesty builds authenticity.
1
0
1
Many interviews go wrong not because of what is said, but because of what is said poorly or in haste. As a communicator, protecting your credibility is just as vital as delivering your message.
1
0
1
Knowing what to avoid can be just as important as knowing what to do. #StorytellingInComms #TipTuesday #MediaTraining #EffectiveMessaging #RiverwoodCommunications #BetterCommunications #PR
1
0
2
And that is where real impact lives. #SYWTB #WorldTelevisionDay #MindfulMessaging #RiverwoodCommunications #BetterCommunications #PR
0
0
1
His advice to communications professionals who dream of stepping behind the camera is to begin where they are. Learn the basics, collaborate with creatives, experiment boldly, and shift from information to emotion. Behind the desk, you inform. Behind the camera, you move hearts.
1
0
1
Kevin also reflects on how TV has shaped Kenya. From language to trends to national debates, television has been a cultural mirror. It has shown generations that talent, creativity, & communication are powerful tools, and that storytelling can be a legitimate, meaningful career.
1
0
1
Production can be chaotic, but Kevin leads through clarity. He grounds his teams in the “why,” encourages open communication, and creates a safe space for creative risk. With trust, even chaos becomes flow.
1
0
1
The deciding factor is whether the story can shift something, evoke emotion, or help someone feel seen.
1
0
1
When asked how he knows a story is worth producing, Kevin says it is the one that refuses to leave his mind. Sometimes it is a character, sometimes a truth no one is talking about.
1
0
1
Viewers will always show you what they connect with, but great producers also challenge them to see further. For him, the magic lies in creating content that meets people where they are, then gently opening the door to new conversations and new perspectives.
1
0
1
For @Producer_Kevin, a seasoned TV producer, the work begins long before the cameras roll. Kevin believes television is always evolving because audiences evolve too. His guiding principle is simple: listen deeply.
1
0
1
Television is one of the most powerful storytelling spaces in Kenya, but behind every moment that moves us is someone who knows how to listen, imagine, and lead. #SYWTB #WorldTelevisionDay #MindfulMessaging #RiverwoodCommunications #BetterCommunications #PR
2
1
1