Your 30-day reset:. Week 1: Stop posting daily . Week 2: Each post must pass "Would I save this?" test . Week 3: Track saves/shares, not likes/comments . Week 4: Break your own posting patterns. Re Tweet if you're ready to stop playing by their rigged rules 🔄.

The backwards strategy that works:. Instead of: Daily posting → Post only when you have something worth stopping for . Instead of: Trending hashtags → Create your own conversations. Instead of: Optimal times → Post when you can stand out. Scarcity > Saturation.

Why your reach keeps dying:. It's not algorithm changes. It's algorithm learning. Every generic post trains the algorithm that you produce low-value content. "Happy Monday!" = "This account posts filler" . Stock photo quotes = "Nothing original here".

The real ranking formula:. EQS = (Saves × 10) + .(Shares × 8) + .(Comments × 3) + .(Profile Clicks × 5) + .(Dwell Time × 2). A post with 50 saves beats a post with 500 likes. Most creators track none of this.

What algorithms ACTUALLY measure:. ❌ Not just likes/comments .✅ Dwell time (how long people look) .✅ Save rate (is this worth keeping?) .✅ Share intent (do people send this?) .✅ Return visits (do they come back?). Most optimize for the wrong metrics.

The Optimal Time Myth:. Platform advice: "Post when your audience is most active". Reality: Posting when everyone else posts guarantees burial. Data: "Off-peak" posts got 3x more reach due to less competition.

The Engagement Timing Hoax:. Platform advice: "Engage in the first hour for maximum reach". Reality: Algorithm values QUALITY over speed. Data: Thoughtful comments 6 hours later beat quick "Great post!" comments every time.

The Hashtag Deception:. Platform advice: "Use 30 hashtags on Instagram, 5 on LinkedIn". Reality: Hashtag stuffing signals spam to algorithms. Data: Posts with 3-5 relevant hashtags outperformed max hashtag posts by 267%.

The Consistency Trap:. Platform advice: . "Post every day to stay relevant". Reality: Daily posting trains the algorithm to expect low-value content from you. Data: Accounts posting 2-3x/week with high value get 4x more reach than daily posters.

I reverse-engineered every major social media algorithm. The platforms have been lying to us. Everything you've been told about ."consistency," ."optimal times," and ."engagement" . is designed to kill your reach. Here's what really happens behind the scenes:.🧵👇.

How to train the LinkedIn algorithm to favor you:. ✅ Show up 3x weekly.✅ Comment before & after posting.✅ Engage for 15 mins after post.✅ Repost wins. You’re not invisible. you’re just undisciplined.

The difference between dead content and viral content:. Dead: "Here's what we do" . Viral: "Here's what we learned". Stop selling. Start sharing.

Companies posting motivational Monday quotes:. Engagement: 5 likes. Same companies sharing behind-the-scenes failures:. Engagement: 500+ likes, 50 comments, 10 DMs. Vulnerability > vanilla.

I analyzed 1,000 viral company posts. Common thread:. They all made someone think: "Wait, WHAT?!". If your content doesn't stop thumbs, . it won't start conversations.

The social media truth nobody talks about:. Boring = invisible Safe = ignored. Generic = ghosted. But different = dangerous Personal = powerful . Controversial = conversation. Choose your risk.

Your competitor isn't winning because they're better. They're winning because they understand:. People buy from companies that feel like people. Not press releases.

97% of company pages sound like robots. 3% sound like humans sharing secrets. Guess which ones get customers?.

The 3-word comment that tripled our engagement:. "Prove me wrong.". Sometimes controversy creates conversation. Most companies are too scared to try it.

Your social media isn't broken. Your hooks are. "We're excited to announce. " = instant scroll . "I almost made a $50K mistake. " = must read. Same company. Different psychology.

I spent 72 hours analyzing dead company pages. Found the pattern:. They all end posts with "What do you think?". The pages generating leads end with: "Try this and DM me your results.". Stakes > questions.