That one person streaming your song on repeat? They’re worth more than 10,000 bots. Treat them with great care!

Nope. Instagram also launched quick DM translation tools, pinning messages to the top of DMs, and more.  Check out the full details at https://t.co/gCXhmuHTA4.

3. Group-chat QR codes... ... make it easier to invite people to any of your musician or industry discussion groups.  And you can change them at any point to manage access.  Is that all?  [4/5]

2. You can now schedule DMs. Write it now. Deliver it later. Automatically. Could be useful for networking and fan-engagement.  Since musicians keep odd hours.  [3/5]

1. Share playable tracks in your DMs. Could be useful for your networking or promo (but don't spam!) A little animation of a vinyl record spins while the 30-second snippet of your song plays. Make sure your music is in Meta's catalog. (ReverbNation plug 😉.) [2/5]

Seen these 3 new Instagram features? Might be useful for promoting your music through DMs. 🧵👇 [1/5]

Getting ready to promote a new song? Let's take a look at twenty #musicpromo ideas to try on TikTok and Reels... https://t.co/XRvcSLdmVE

3 things you should know about music fans on TikTok, according to a recent report... https://t.co/ak9khpULGn

There are a lot more stats, insights, and specific artist case studies in the report. So be sure to view the whole thing here: https://t.co/hmKQlY1yWX

Songs poised for chart success are often supported by teams. Who position tracks that have potential for viral momentum. Prior to release. Via pro influencer campaigns. Or perhaps TikTok functions like radio did. Providing repeat exposure to a hook until we ❤️ it. [7/8]

3. Viral success and chart success are correlated According to the report: "84% of all songs that entered the Billboard Global 200 this year 'went viral' (i.e. had a period of high engagement) on TikTok beforehand." You could interpret this a few ways.... [6/8]

This too is encouraging, but remember: TikTok's definition of "off-platform" means the user is leaving one app for another (Spotify, Apple Music, etc.)  What are you doing to get your audience off TikTok and into venues, onto YOUR website, YOUR email list, YOUR store? [5/8]

2. Speaking of OFF-PLATFORM results... US music fans on TikTok are 68% more likely to pay for streaming than general pop. They spend 46% more 💰 on 🎵 per month. Also, TikTok's Add to Music App feature has generated more than one billion track saves since last year.  [4/8]

That's an impressive distinction between US users of TikTok vs users of other social video platforms.  But remember, even the most active on-platform engagement isn't proof of off-platform fandom.  What are you doing on social to build your email list and boost sales?  [3/8]

1. Music Discovery According to TikTok: "U.S. TikTok users are 74% more likely to discover and share new music on social and short-form video platforms than the average short-form video user."  [2/8]

3 key findings from the newest "Music Impact Report" by TikTok and Luminate. There are some interesting new stats about music fans on TikTok, plus the artists whose music performs well on the platform. Let's take a closer look. 🧵👇 [1/8]

If you've joined our Music Career Study Group livestreams, you probably noticed we missed last week while attending the Folk Alliance International conference in Montreal. Spotty wifi!  But we're back this week with some fun inspo for your music promo:

Want your "followers" to become "fans?" Then whenever you try to get people OFF of social and onto YOUR platform  your website, an email list, Patreon, etc.) just remember this advice...

"Where should you start as an artist if you're just joining a platform?" 📱🎵

Shoutout to artist Clara Miller who just got featured in The FADER after submitting through ReverbNation Opportunities! https://t.co/XInvQPVEOt