Most retailers show the same discount to everyone. including customers who would buy at full price anyway. On 5th February, I'm running an interactive session with Agency Folk to show how smarter promotions can change this. Free to join. Link in replies 👇

Here's how to turn stock-outs from conversion killers into opportunities. https://t.co/Z6AeytRNRi

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Our very own Dan Bond is speaking at the next eCommerce Explored panel webinar on 18th February. 📆 4pm London | 11am New York The topic: What's actually going to move the needle for eCommerce businesses in 2026. It's free to attend.

At some point, a piece of advice started circulating among retailers: "You need to offer a discount when someone signs up for your emails." 5%, 10%, 15% off. Could it work better? That's exactly what we're doing every day — finding those moments and making them work harder.

Intent targeting isn't just about converting more visitors. It's about making more profit from each one. https://t.co/91zqTpG8xi

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You've hit the growth ceiling. You scale fast on paid. You drain your target demographics. Then you flatline. In this clip from Browse Basket Buy, Danni Bramall talks about why the brands that keep growing are the ones that invest beyond the bottom of the funnel.

Most promotion strategies work backward. You decide on a discount. Then you blast it to everyone. Then you hope enough people buy to make it worthwhile. There's a better way. https://t.co/h2WwZqroMd

How exactly do you grow an eCom brand? We have ALL the answers. Well, maybe some of them. Join us next week at eCom Collab Club and we'll tell you about some of them.

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Most eCommerce sites look the same. Product shot. White background. Colour swatches. Done. But the brands that stand out – like Zara – treat their website as a canvas, not a catalogue. Danni Bramall breaks it down in this clip. 👇

The default in eCommerce is failure. 98% of visitors don't buy. But flip that. Start from the assumption that nobody buys. Then ask: what would make this specific person, at this specific moment, say yes?

Specsavers and Ryanair have one thing in common – they know exactly who they are and they're brave enough to act like it. Danni Bramall on why brand personality is the difference between standing out and becoming wallpaper from Browse Basket Buy.

Brand vs performance is a fake fight. But the real question isn't who wins. It's: when does this become brand damaging? Check out this clip of Danni Bramall from our latest episode of Browse Basket Buy.

Most of your website visitors aren't ready to buy. But some are. And knowing which ones can change everything about how you run promotions, manage stock, and spend your budget. The trick is learning to read the signals: https://t.co/Q5b2vGL02u

Our own Dan Bond joined the eCom Collab Club Podcast to talk all things smart discounting. Check out the recording and summary. You might just learn something interesting: https://t.co/lBWMjmK13Q

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Want to hear about eCommerce branding from someone who really knows her stuff? That someone is Danni Bramall. Don't miss our next Browse Basket Buy - LIVE on 17th December.

Full episode