SaaS Attribution Is a Scam (And Emir Atli Proves It)

The impossible just happened at RB2B. All FTE’s disappeared for 7 days. AI agents ran our entire business, zero intervention. The result? Our $6m ARR business ran smoother without us than when we were there. THE RESULTS: - Revenue held @ +4%/mo to $5.96M ARR (consistent w/

Every time I feel bad about my business - which is often - I get dinner with a VC backed Founder in the $20-30m ARR range who has raised over $50m. I share my complaints, then they share theirs👇 - They are unprofitable - They’re either stuck or not growing fast enough for

You’re not Sam Altman. You’re not Elon Musk. You’re not Steve Jobs. Neither am I. And that’s OK. Instead of wasting years chasing VC funding and "massive" exits, most founders should focus on one goal: bootstrapping to $3M ARR. Here’s how I grew my first $3M ARR startup into

Most marketers would say I’m an idiot, but I don't believe in attribution. It forces you to focus on the WRONG things. Here's 5 reasons why I don’t measure any marketing activity I spend time on: 1. The most important things in business can’t be measured The two things that

RB2B got to $5.7m ARR in under 18mo (now 3 FTE’s without: - An office - VC funding - A large team - Catered lunches - A VP of anything - Expensive software - A single “scrum” meeting - Expensive IT infrastructure - A six-figure paid ads budget - Flying anywhere to do anything

Eric Siu Just Blew Up Every Founder Content Strategy I’ve Seen

Most Cold Emails Are Trash. Here’s What Jason Bay Is Doing Instead.

$0–$1M in 2025? Do This Instead

Cold Email Is Dead (Unless You Do This)

Hard truth about startups: No amount of VC money can fix bad product-market fit.

Bootstrapping forces discipline VC money often leads to poor hiring decisions, expensive office spaces, company trips, and other frivolous spending. When the money is coming from your pocket, you just treat it differently.

PSA for founders: Ads are expensive. Product development is expensive. So do not spend a single dollar before you have SOME indication that someone will actually buy your product. Get an indication that your intuition is correct before you light your money on fire.

But you can reduce risk with three simple steps: 1. Sell before you build 2. Build as little as possible 3. Do things that don’t scale That's the formula for the 4% club.

Startups are HARD. It's the MOST risky career path you could ever choose…

What happened to BarkBox? It IPO’d in 2021 and it’s listed on the NYSE.

What did he do? 1. He made a photoshop doc of a website for a monthly box of dog toys 2. He walked around NYC asking big dog owners if they’d buy it 3. He charged 50 people $30 before they started building anything

My favorite “founders who succeed” story of all time is BarkBox. In 2012, Matt Meeker had a great dane in Manhattan. He thought it sucked that you couldn’t buy toys for big dogs on the island.

The reason the second approach works is: - They don’t spend dev resources until they know people will buy - People are literally telling them (with their wallets) what they need to build - They don’t do ANYTHING 1-to-many until they have strong word of mouth