SOIC Research
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SOIC Intelligent Research LLP | SEBI Registered Research Analyst (Reg. No: INH000012582) | Views are personal & for education purposes | Not Investment Advice
India
Joined September 2025
True market dominance requires controlling the critical dependencies... the inputs, the processes, the distribution, and ideally the customer relationship. Carnegie controlled raw materials and transportation. Standard Oil controlled refining and distribution. AT&T controlled
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Disclaimer - This in anyway not a recommendation to buy/sell and is purely for sharing insights that we were able to get after visiting their plant in Bengaluru. Also here are the curated plant visit notes that you can refer to get a even deeper understanding about their
drive.google.com
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SJS is evolving from a screen printer to a tech-enabled aesthetics integrator. The thesis rests on three pillars: 1. Premiumization in 2W (Digital clusters) + The EV penetration 2. Value explosion in 4W (Optical Cover Glass) 3. Strong barriers to entry (Validation sticky +
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Also management is also really exited about the export opportunity that they can tap in as they already a very big player in India and export they still are very small in terms of market opportunity. SJS is already a preferred supplier for Japanese OEMs and is even exporting
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Management was clear about "staying in their lane." Even with the shift to digital cockpits, they have no interest in the software aspect. Their model is to source the display, mold the cover glass, and supply the integrated "aesthetic" unit to Tier 1 suppliers like Pricol. They
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The key thing that we got to know after going to their facility and meeting the management that everyone their had a very keen focus on the product and details They also have a R&D studio and it was nothing less than.a artistic studio where they every day think of and work on
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Why would OEMs buy this glass from SJS? Currently, optical cover glass is 100% imported. Under PLI schemes, OEMs face tariffs of 13-15% on these imports. They are actively asking local players to set up capacity. SJS aims to be the first mover here, targeting maximum utilization
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This is the most exciting optionality for the future. SJS is moving up the value chain: Flat Appliques → Formed Appliques → Optical Cover Glass (Gen 4) → Moulded cover glass on the display unit (Gen 5) The realization jump is massive. A standard plastic component yields ~Rs
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3D Luxe / Comex- A European, RoHS-friendly technology using sandwich materials and laser cutting; eco-friendly alternative. Aluminum Badges- Formed and printed aluminum sheets supplied to brands like Kia, Hyundai, and Royal Enfield PU Dome- Printed parts with a clear
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Also company is developing this new product that has graphics printed write on the plastic part and not a Decal sticker that needs to get installed This has 2 core benefits - First makes the life of OEM very easy while the product assembly and Second reduces the weight of the
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In-Mold Electronics (IME) - Developing a new vertical They are testing technology that integrates electronics directly into plastic using conductive inks, eliminating PCBs and soldering. They already have a localized touch panel for Samsung washing machines where the ink
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2-Wheeler Instrument Clusters (Lens Mask Assembly) As the market is shifting from analog to digital speedometers this lens mask assembly gets utilised a lot into that. Think of this as the screen protector of the display in front of your Activa and SJS is here is the only
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IMD/IML - This is the same technology that management acquired with the acquisition of Walter Pack India and is now integrating that tech across their products to take the best leverage og the technological capabilities This is getting used for both Auto and White goods. For
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SJS has currently 4 facilities in India with their core capabilities circling around screen printing, injection moulding, laser etching/cutting, high-pressure forming, and punching.
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The most critical analytical point to understand is their pricing power vs. customer stickiness. SJS parts (like decorative decals or Illuminated logos) might cost $15 in a $50,000 car. However, these parts are often safety-critical or define the consumer's first impression. For
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Let's first start from all the products that company is into and understand the key moat that the company has in each of the products the company is in For starters it is key to know that what they are doing is "Customisation at Scale" where last year they delivered close to
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To deep dive beyond the surface we recently visited the plant of one of the leading aesthetic solution player in India - SJS Enterprise Ltd. And here is all that we got to know after visiting their Bengaluru facility
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What strikes me is that, the semiconductor value chain, isn't a supply chain, it's a constraint chain. Each segment represents a chokepoint, and whoever controls the chokepoints controls the future. What NVIDIA has built is perhaps the most elegant example of platform power in
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Is AI the next IT bubble? Short answer “No”. AI is tracing the arc of Shales. Like the US oil boom, the narrative is shifting from scarcity to abundance. The early parallels—surging capital, stretched valuations—echo the dot-com era. But unlike 1999–00 (where productivity gains
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Oct’25 exports - Pharma Export (Rs mn): Gainers YoY - Syngene 850 (+281%, +66% MoM); Sequent 48 (+138%); Laurus 2,597 (+81%); Gland 2,388 (+38%); Supriya 669 (+32%). Losers—Neuland (-67%); Solara (-65%); SGRL (-62%); Aarti Pharma (-50%); Divi’s (-35%). Lupin (-15% YoY,+27% MoM)
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