We’ve got some exciting news to share! Joe Becsey has been promoted to Director of Public Affairs. Joe brings strategic thinking, strong writing, and calm leadership to everything he does, and we’re thrilled to see him step into this new role.

Congrats to Peninsula Fiber Network on a successful groundbreaking event to improve internet connectivity in underserved Michigan communities. Our team was proud to support the event!.

🚨 BREAKING: You don’t need to be on every social media platform. That’s it. That’s the post. But also… keep reading on the blog ➡️

If your PR strategy starts with “I have a good feeling about this,”.You might end up trending for the wrong reasons. Good PR starts with data, not guesses. #PR #Comms #StrategicComms.

Conan O’Brien’s Mark Twain Prize speech = a masterclass in speechwriting. 🎤 . Joe breaks down how it hit all the right notes: the room, the message, the voice. Read here 👉 #ConanOBrien #Speechwriting #MarkTwainPrize #PRTwitter.

Your first media interview doesn’t have to be scary. 🎤. Here are 5 tips to help you feel prepared, stay on message, and sound like a pro — no media training required. Read the blog 👉 #PRTips #MediaTraining.

Happy Independence Day from the Resch Strategies crew!

Stephanie Van Koevering, VP at Resch, just added APR to her name. That’s Accredited in Public Relations — a.k.a. proof she knows what she’s doing (as if the past 30 years weren’t enough). Smart. Strategic. Certified. 👏 Congrats, Stephanie. #APR #PRPro #ReschStrategies

Our team proudly supported a coalition of Michigan thought leaders and entrepreneurship advocates for a media briefing to express serious problems with the pending language of the Graduated Income Tax and minimum wage ballot proposals. Read more:

Anna (@themichiganna) recently joined the #MichMash podcast with @ZachGorchow, Alethia Kasben & @AdrianHemond to talk:. 🗳️ 2026 races.💬 Messaging that sticks.👀 Political crushes?!. 🎧 Listen now → @WDET #MichiganPolitics.

“Disruptive innovation.” “Synergistic solutions.”. Jargon may be popular, but it rarely makes your message stronger. 🧠 Cut the buzzwords. Build clarity and trust. 4 Tips for Clear Messaging → #MessagingMatters #PublicAffairs.

Before you hit “Boost,” ask yourself: Is your brand even ready to be seen?. We broke down the exact steps to take before you spend a dollar on ads. 👇. #MarketingTips #BrandStrategy #SocialMediaAds #DigitalMarketing #FacebookAds.

“Running” for office? Again?. Candidates everywhere are dusting off the same sneakers and the same tired metaphor. Voters aren’t inspired. They’re just out of breath. New on the blog: Why the Campaign Jog needs to hit the brakes. 🏃‍♂️💨.

No crisis plan? Here’s ours. 👇.A 5-point guide for when things go sideways. Includes: who to call, what to say, and how to respond like you planned for this all along. Read it: #CrisisComms #Leadership #PR #ReschStrategies.

Conference ✅ .Logistics ✅ .Drinks 🧂. Carly recapped her time on Mackinac Island for a client conference. The event went off without a hitch. The drinks, on the other hand, were hit or miss. Full recap: #EMSExpo #MackinacIsland #ReschStrategies.

It's #517Day — and we've put together a completely free and easy-to-customize social media toolkit to help you celebrate! . Join us in celebrating all things 5️⃣1️⃣7️⃣: #LoveLansing

“Your brand succeeds when it makes people feel worry-free — not politically provoked.”. Timely advice from Stephanie on navigating today’s noisy world without alienating your audience: #BrandStrategy #Communication #Leadership #Marketing #CrisisComms.

We wrote a blog post. It’s about how we didn’t want to write a blog post. It's 1,000 words of meta-marketing wisdom from Joe Becsey. Come for the sarcasm, stay for the strangely helpful advice. ➡️ “This Blog Post Exists for SEO Purposes Only”

Matt secured the @MIRSnews Quote of the Day today, demonstrating that a little Lansing experience and a lot of Lansing cynicism can go a long way.

Our technical difficulties are fixed, and we're back in the @ColdOatmealPod studios to welcome our new colleague, Sean. Some might say his hiring was part of a grand conspiracy involving Avril Lavigne, Jose Uribe, and a bay leaf. We explore. You win.