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Official account of Reputation Today magazine. Independent PR & Communication magazine from India.

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@RepTodayMag
RepTodayMag
2 days
When Operations Fail, Emotions Take Over: What Air India and IndiGo Teach Us About Crisis Leadership - https://t.co/HuMtZ5wGyN In aviation, metal fails rarely. People fail often. And when they do, brands break faster than aircraft do, says Jagruti Kirloskar in #RTviews today.
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@RepTodayMag
RepTodayMag
2 days
Digital Might Be Fast, But Print Is Trusted: Why Print Media Still Holds the Crown of Credibility - https://t.co/ezh7y7UKgY Trust is the foundation of any successful brand’s communication strategy, says Sheela Rajak in #RTViews today.
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@RepTodayMag
RepTodayMag
2 days
What You Can’t See Is What Shapes You: A Leader’s Guide to Unlocking Hidden Blind Spots - https://t.co/mA2b7TsmmA Experience is a gift, however, if unchecked, experience becomes cognitive automation, says Dr. Ankoor Dasguupta in #RTColumn #WritersVault today.
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@RepTodayMag
RepTodayMag
2 days
Do sustainable brands stand the risk of compassion fatigue? - https://t.co/KxhOQj9wO1 Compassion fatigue is precisely that state of emotional exhaustion which reduces our capacity to empathize or feel compassion for others, says Trupti Vasudev #RTColumn #VitalSigns today.
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@RepTodayMag
RepTodayMag
3 days
Choosing Dinner? Why Decision Fatigue Feels So Real - https://t.co/cyuPXDD5e7 The character of a city seeps through its street food stalls, the aromas drifting through its marketplaces, and the rhythm of local eateries, says Udit Joshi in #RTColumn #MasalaMindset today.
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@RepTodayMag
RepTodayMag
4 days
Another growing up moment - https://t.co/i1q8zBswfJ A wonderful reminder that we are more alike than we are different. Food, family, ritual and traditions of different kinds woven together so beautifully, says Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
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@RepTodayMag
RepTodayMag
4 days
AI-Generated Content in PR: Friend or Foe? - https://t.co/eQLSjtL0Um Deepfakes, synthetic quotes, manipulated visuals and AI-generated false narratives can spiral into full-blown reputational crises, says Prasad Ramasubramanian in #RTColumn #FreshTake today.
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@RepTodayMag
RepTodayMag
4 days
When silence becomes the crisis: IndiGo’s communication breakdown - https://t.co/u0JURpQSKc The messaging was reactive, repetitive, and oddly detached from the scale of human distress unfolding across airports, shares @VineetaDwivedi in #RTViews
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@RepTodayMag
RepTodayMag
5 days
The Wellness Imperative – Sustaining Performance Through Self-Care - https://t.co/9QlHjGUDPL Performance optimization depends on physical health, mental clarity, and emotional stability, says Honey K Bhargavaa in #RTColumn #ElevateExcellence today.
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@RepTodayMag
RepTodayMag
5 days
Now trending- The 1% Mindset - https://t.co/dQQ3plpOPA There are multiple mindsets which take us to our goals faster but when realigned carefully with the gap between desired behaviour and our spontaneous behaviour, says Amitesh Banerjee in #RTColumn #DestinationMindset today.
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@RepTodayMag
RepTodayMag
9 days
Bridging the Digital-Analogue Divide in MENA Communications - https://t.co/IKun2fz4rg In the MENA region, business practice prioritizes relationships and sets the actual business transaction as a secondary concern, says Udit Pathak in #RTColumn #OutlookGulf
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@RepTodayMag
RepTodayMag
9 days
How Data‑Driven Storytelling Makes PR ROI Achievable and Strategic - https://t.co/8yCPDi8O60 You can use simple visualization tools to make trends pop out visually. And yes, this is where AI comes in. Used responsibly, writes Hemchandra Shetty in #RTViews today.
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@RepTodayMag
RepTodayMag
9 days
Gender portrayal in Indian and American Media advertising politics and technologies - https://t.co/QiPL2zjkxc Gender is important for media as women constitute half of society, and their well-being is important, writes Subbarayan Ganesh in #RTViews today.
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@RepTodayMag
RepTodayMag
9 days
The entrepreneur’s dilemma: Co-founder or no Co-founder - https://t.co/NvItSVS4BL Starting up is not just a professional attempt. It is an emotional and mental commitment. Most people underestimate how lonely it can be at the top, writes Geetika Gulati in #RTViews today.
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@RepTodayMag
RepTodayMag
9 days
The Mirror You’ve Been Avoiding: How Great Leaders Finally Unlock Their Blind Spots - https://t.co/xDzHAwNfLr A blind spot is not ignorance. It is unexamined familiarity, says Dr. Ankoor Dasguupta in #RTColumn #WritersVault today.
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@RepTodayMag
RepTodayMag
9 days
The Authenticity Challenge - https://t.co/vdOSSDsFwb When a consumer is making a cost-based purchase alone, they are conscious of the trade-offs and don’t have higher-order expectations from the brand, says Trupti Vasudev in #RTColumn #VitalSigns today.
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RepTodayMag
10 days
What success looks like - https://t.co/aC1JeLdrxo For any opportunity or challenge, once success is outlined, colored in using any relevant combination of technology and human inventiveness, says Sandra Stahl in #RTColumn #ShiftingSands today.
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@RepTodayMag
RepTodayMag
10 days
Bridging the Digital-Analogue Divide in MENA Communications - https://t.co/IKun2fz4rg In the MENA region, business practice prioritizes relationships and sets the actual business transaction as a secondary concern, says Udit Pathak in #RTColumn #OutlookGulf today.
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@RepTodayMag
RepTodayMag
10 days
Our English Sounds the Same! AI and the Lost Pleasure of Writing - https://t.co/EwYMREt2BJ The subtle mix of elan, joy and wit inspire one through the tough times of life. With Rusty, the Himalayas were a common force between us, says Udit Joshi in #RTColumn #MasalaMindset today
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@RepTodayMag
RepTodayMag
11 days
Make some space… - https://t.co/hMx9BEgAt2 Creating space for forward movement and growth seems to cut across all aspects of life. We are social beings, in search of meaning and connection, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.
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