How do you measure PR? If you're measuring based on AVE or impressions, you're wrong. https://t.co/AdfHtvhN1K #PublicRelations #tech #ces2026

If your PR team isn't handling your #affiliateprogram , then your e-comm team NEEDS to stay in touch with them. Why? As media update holiday gift guides, they want to know what's selling, trending, & getting the clicks. #PublicRelations

#VibeCoding + #PublicRelations = the ultimate in #GEO 🤣

Via ADWEEK, #JimmyKimmel is back on #ABC. I don't have the time to monitor all the chatter on this one, but it'll be interesting to see what bubbles up from others who were both for and against the suspension. https://t.co/BwH6DUZXoA @

I've watched my fourth @youtube video featuring SEO experts on how to hack #AEO, getting your brand in front of ChatGPT, Claude, Gemini, Perplexity, etc. These agencies are glossing over the fact that brands with strong #PublicRelations teams are already winning. #PRSA

Can you name a rebrand or logo refresh that was taken well by the general public? #branding #AskingForAFriend (and future podcast)

Is your brand mission-driven?

If you think your customer's journey to purchase is a straight line, then you're not thinking like your customer. They're not sand going down a funnel. They're a small #SuperBall thrown into a room with multiple surfaces to bounce off. #PublicRelations

#Bladdersupport is a stigmatized topic, especially for #strongwomen active in the gym or elsewhere. #CNTRL+ is looking to change that. Their site is live, so we're sharing the work we've done with them on our website at https://t.co/tMDk7VzkZm

Don't make this #PublicRelations mistake. When it comes to PR & earned media, it's a competition for journalist attention based on truth. If you're not the ____, don't say you're the ____. Instead, explain where it is your brand/executive/event provides value.

#PublicRelations The #ChatGPT5 PR fail that could have easily been prevented. https://t.co/wQvzBkwG4a

🦈#MissionDriven has jumped the shark.🦈 Every organization is mission-driven. The question is, "What mission?" #PublicRelations

🤯 On the fence about the top-rated @skullcandy Method 360 ANC earbuds? @CNET 's @DavidCarnoy was one of the first to review, & included them in some of his @amazon #PrimeDay coverage. $129 -> $99 -> $79 🤯 https://t.co/AmfHVf80M7

Who else is attending #ReMA2025? We'll be there! Our friends @skullcandy have been chosen to receive the first-ever Corporate Leadership & Innovation Award from @WeAreReMA in recognition of their commitment to sustainable practices. #GreenTech #tech #PublicRelations #SDTech

Every day should be Earth Day. For our friends who are "gardening curious" and those who are seasoned gardeners looking for community, advice, or AI-enhanced local insight on optimizing their garden, check out our friends at @joinrhubarb #Gardening #EarthDay @techstars

One of the most basic things your brand should do when it comes to PR is follow the top journalists in your space on social media. If you want the media to pay attention to your brand, pay attention to the media. #PublicRelations #EarnedMedia

Great PR programs remind with relevance. #PublicRelations

Was Goya Foods Foods CEO Bob Unanue fired? One thing is certain: He learned that the board intended to remove him, and he acted before they could. More than a day later, Goya has still not released a statement on the matter. https://t.co/dzZQyfPYhq #CrisisPR #PublicRelations

Brands going beyond #SuperBowlLIX ads. Some 30-second spots are going for $8M. Many (#tums #DraftKings, #Procter&Gamble) are taking alternative approaches. https://t.co/QqkrVhAx2T #PublicRelations #advertising #superbowl

Are #SuperBowl ads succumbing to the same issues we see in retail? There was a time when the ads at were something people anticipated and looked forward to. Do all the previews take away from the big reveal? https://t.co/1dm7itJ91P #SUPERBOWLLIX