Fraudsters are using AI to scale counterfeits, impersonation, and piracy like never before. How are you keeping up? In this short video, Red Points CEO @Lurquizu explains what this means for brands — and how leading companies are fighting back. ⚔️ AI against AI: It’s the only

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Phishing. Smishing. Romance scams. Synthetic identities. The bad actors are moving very, very quickly. In this episode, John breaks down how Lili Bank balances "positive friction" with customer experience to stop these sophisticated actors at the front door, without locking out

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If you’re measuring ROI only by takedowns, you’re leaving value on the table. As Adam Leger points out, takedowns are just one part of the equation. Strong brand protection programs balance hard impact with soft impact. Alongside removal volume and channel coverage, leading

“Scale is where brand protection either holds or collapses.” Red Points AI was built from day one to handle massive volumes of online threats. LLMs and computer vision to read. Algorithms to reason. Deep learning to decide. All working together to protect brands where it

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Illicit trade is broader and way more dangerous than many people realize. In this podcast episode, Piotr Stryszowski, Senior Economist at the OECD, breaks it down clearly: Counterfeit and substandard products. Wildlife trafficking. Goods where taxes were never paid. Fake

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Automation isn’t about replacing teams. It’s about letting them focus where it matters most. Essity automated rules handle the heavy lifting, stock volume, seller history, keywords, while human validation steps in for complex cases. That’s how Red Points turns enforcement into

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Why does the brand protection industry need voices outside the day-to-day fight against counterfeits? In this episode of Heroes of Brand Protection, Kari Kammel, Director of the A-CAPP Center, explains why academic research often spots emerging threats earlier than brands do,

How can brand protection actually support expansion into new markets? For Purple, it started with visibility. By monitoring where their brand name and products were appearing online, they uncovered marketplaces they didn’t even know existed and regions they hadn’t planned to

🎉 Happy New Year! As we step into the new year, we want to take a moment to thank everyone who has been part of our journey. To our clients, partners, investors, and team, thank you for the trust, collaboration, and shared commitment throughout the year. It’s because of you

✨ Happy Holidays ✨ Here’s to a season of rest, laughter, and meaningful time with the people who matter most. Thank you for being part of this journey! May this season bring calm and joy to you and yours. #HappyHolidays

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Most teams don’t realize this... How much efficiency they lose when their brand protection provider can’t adapt to them. Adam Leger, our Director of Solutions Consulting, highlights something we see all the time: brands underestimate the power of customization. Your brand has

Red Points has just been named 2025 Rising Star Technology Partner of the Year by AWS! 🏅 This award is a testament to our commitment to transforming brand protection through AI-powered technology. As fraud becomes more sophisticated, Red Points enables companies to scale their

🍁Happy Thanksgiving! 🍁 As we look back on the year, we’re grateful for every collaboration, every milestone, and every person who has supported our mission to make the Internet a safer place. To our clients, partners, investors, and teams, thank you for your trust, your

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There’s a moment every growing brand eventually hits. The point where the threats multiply faster than your team can respond. Where manual review turns into late nights, backlog, and frustration. Where you realize the problem isn’t going away, it’s accelerating. That’s where