Have your website's click-through rates dropped? AI is revolutionising search, moving beyond keyword matching to providing tailored answers at the top of the search results page. Get actionable steps for boosting your digital visibility #b2bmarketing

B2B marketing can be daunting because of the value of each outcome and the complexity of a sale, but it can be worth it. Listen to the whole of episode 156 of Digital Marketing From The Coalface . #digitalmarketing #b2bmarketing #industrialmarketing

Are some B2B companies afraid that social media will damage their brand? If their audience is there, it's worth taking the plunge to reach them. Listen to the whole episode #digitalmarketing #b2bmarketing #industrialmarketing

Engineering companies are often risk-averse when it comes to social media. But it's better to take control and get your own message out there the way you want it. Listen to the whole of episode 156 . #digitalmarketing #b2bmarketing #industrialmarketing

We're delighted to introduce Cameron who joined the team at the start of June. Cam is a digital advertising specialist who will be working on data-driven advertising strategies for our clients and ourselves. more here #digitalmarketing #b2bmarketing

Using digital marketing you can experiment, measure and change quickly. The plan doesn't always work but you need to be prepared to take risks. Listen to Digital Marketing From The Coalface . #B2Bmarketing #digitalmarketing #strategy #podcast

A strategy-first approach is always preferable - but you can test specific tactics to help you figure out your strategy. Listen to ep 155 of Digital Marketing From The Coalface on any podcast app. #B2Bmarketing #digitalmarketing #strategy #podcast

AI search is reshaping search. With AI-powered summaries now delivering ready-made, concise answers, it's time to rethink your content strategy to improve your visibility in AI search results. Read our tips. #AISearch #DigitalMarketing #b2bmarketing #seo.

Moving away from where you are now can be a great strategy if things aren't working. Listen to the whole of episode 155 of Digital Marketing From The Coalface on any podcast app. #B2Bmarketing #digitalmarketing #strategy #podcast

A credible website is a shop window to your business - but it has to be a sophisticated shop window that tells a great story using language and content that your audience want to consume. Listen here . #B2B #digitalmarketing #website

Even in manufacturing and other traditional industries, upping your online game can transform your business. Listen to the whole of episode 154 of Digital Marketing From The Coalface #B2B #industrialmarketing #digitalmarketing #podcast

😱 Finding it hard to keep up with what's happening in the marketing industry? . 💡Every month we send a roundup of the latest and most relevant digital marketing news and resources to help you succeed. 💫Exactly what you need? Thought so! Get it here 👇.

If you're competing for business with 2 or 3 similar companies, your website might be the thing that makes or breaks the deal. Is yours great?. Listen to Episode 154 of Digital Marketing From The Coalface on any podcast app for the whole story. #B2B #website #digitalmarketing

When you are marketing industrial or tech companies, you need to understand, in-depth, the problems that their customers are facing. Listen to episode 153 of Digital Marketing From The Coalface on your favourite podcast app. #B2B #digitalmarketing

B2B sales these days is less about taking orders and more about advising and problem solving. Have you changed the way your business sells?. Listen to the rest of episode 153 of Digital Marketing From The Coalface on your podcast app. #B2B #sales

Considering your website platform options? Choosing the right option comes down to balancing control and customisation against ease and support. Learn more here

Marketing an industry like nuclear power which has a negative public perception is a fascinating challenge. How do you tell a story that will win your audience over? Listen to the whole episode here #digitalmarketing #industrialmarketing

😱 Finding it hard to keep up with what's happening in the marketing industry? . 💡Every month we send a roundup of the latest and most relevant digital marketing news and resources to help you succeed. 💫Exactly what you need? Thought so! Get it here 👇.

Write for people. Make your content easy to read and make it engaging enough to keep your users' attention. Read more tips for writing SEO-friendly content. #contentmarketing #digtalmarketing #SEO