You shouldn’t have to book a meeting to find out pricing.

Or: if the change is minor and incremental, better to ship it quickly, not delay your load speed, and move on to more impactful experiments

Not sure who needs to hear this But you don’t need to A/B test everything If the results won’t be statistically significant, better to iterate more quickly and rely on qualitative feedback or other forms of user testing :)

I’d like to describe the difference between sales and marketing, but @Dmurr68 already said it best 🙃 We all hate being sold to, but love finding perfect solutions to our problems Effective marketing starts with providing value, entertainment, or both👇

Actual footage of me in quarterly reviews😅

My strongest marketing skill is Googling the right keywords 🙈

Mad respect for brands that know what customers care about 😆

My backup plan when I schedule a campaign to launch while I’m on vacation.

In Summary: 1. Start Small 2. Be specific 3. Do your research 4. Focus on them 5. Follow up thoughtfully 6. Express unique gratitude 7. Show the impact 8. Don’t make it all about you 9. Ask for another call 10. Repeat Experienced mentors: anything you'd add?

Repeat Be genuinely grateful and coachable. Chances are, your mentor will enjoy connecting with you. Don’t be one of those people who just reach back out when you want more advice. This is a surefire way not to get it.

Ask for another call after that Asking questions with an easier “out” makes busy people less hesitant to say Yes. “Could we schedule another call to check in on progress with X next quarter?” is less ambiguous and less of a commitment than asking “Will you be my mentor?”

Don’t make it all about you Get to know them as people. Despite age or experience differences, there may be ways you can help them. (Like giving their kids college advice) Always offer to repay the favor, and leave the door open for them to tell you how you can be helpful.

Show the impact You’ll stand out by following up 3-6 weeks after your initial call with details about how you applied your mentor’s advice, and an update on how the project or challenge you discussed with them is going. This makes them more invested in your success.

Express unique gratitude Wise mentors know that they need to manage their energy efficiently. If you specifically emphasize why you’re grateful for something they offered that no one else could, they’ll be more likely to make time for you in the future.

Follow up thoughtfully No exceptions: within 24 hours of your first call, send a thank-you email summarizing what you took away from the conversation. Share how you plan to apply their advice in the short and long term. *Bonus points for also sending a hand-written card

Show Common Ground - focused on THEM Whether it’s a group you’re both part of (alumni, hobby, sports team, or even fans of the same podcast) or shared ideology about how they approach something (like the field you’re in), help your dream mentor see themself in you.

Do Your Research Show your dream mentor that any time and effort they invest in you will be magnified by the work you put into applying their advice. To do this, show your diligence at the onset. Research their specific expertise and share 2-3 questions in your initial outreach

Be specific Reach out with a specific mention of why their experience is relevant to your goals. ie: How to apply [X point they made in a podcast] to [Y challenge you’re facing] in a 20-minute call is more compelling than open-endedly asking for their time.

Start Small Whether you already know them or not: Asking someone to be your mentor before a 1:1 call is like asking them to marry you in a Tinder DM Start by asking for a single 15-20 minute conversation on a SPECIFIC topic, with a specific ask & goal ( 👀 below)

A great mentor can change your life and career. But asking someone to commit to being a mentor is a big ask. They’re busy. You need to demonstrate that they time they invest in you is well-spent. Here’s how 🧵

"We really want to understand these power users." ~ @RebeccaSadwick Find out why 👇 #EdTech #MarketingTips https://t.co/qdPdZ6cBUr