Don't stop. Just swap. We helped Palmetto take a radically different approach to helping people run a greener home. No compromises. Just lower bills and a cleaner conscience. Have it all.

Tilt the odds in your favor. Full case study here → https://t.co/k8GeR9CfJo

Have you integrated APOL1 genetic testing into your practice? Discover the No-Cost APOL1 Genotyping Program for eligible patients sponsored by Vertex Pharmaceuticals—helping you deliver precision care without added cost. Learn more today!

NEW WORK. Time to level the playing field for millions of Americans. Introducing Tilt. A new name and a new brand for a new credit system. Instead of judging what’s come before, Tilt gives you credit for what you’re capable of. Full case study on our site.

Why did Solflare switch from orange to yellow? Hint: it wasn’t just for the aesthetics. @Ragged_Edge breaks down the meaning behind the shift 👇

Their ambition paid off. 44 million impressions, 3,200 different memes, 1.5 million new users, and one tattoo. All in just six months. Full @solflare case study on our website:

With high quality screens, cutting-edge hardware and exclusive AI powered Copilot+ PC features, a Dell Plus laptop is the perfect creative companion.

@solflare went all in on the launch. From podcasts and social media takeovers to a branded celebration in the Maldives.

Delivering the brand was a team sport. We designed and wrote the website, developed by @BornfightStudio. And consulted on bringing the brand to life across the product experience, executed by the talented @solflare in-house team.

Digital guidelines give @solflare a central point of reference. Wherever they are in the world.

@solflare's digital design system is built like a vault. Anchored by forged icons that deliver weight and authority. Light is used sparingly. Navigation locks tight. Type is set for non-negotiable clarity.

President Trump says it perfectly. A patchwork of 50 different state systems creates a maze of conflicting regulations, resulting in chaos. Follow me to join the conversation on leading the AI revolution.

While centralised banks have kept the language of finance soft, fluffy and banal, @solflare's verbal identity captures the essence of a stronghold. Level-headed, battle-tested, and iron-willed.

A bank of illustrations reclaim old money engraving for the new digital era. We built a digital tool to enable the @solflare team to create new illustrations at will.

The @solflare logo is inspired by the script of the earliest bank charters, institutions where trust was the most valuable currency.

The new brand strategy frames @solflare as a Stronghold of the Free. A sanctum built for those who seek independence over their financial destiny.

Imagine if everything in life was as good as gold. It’s easy to invest in, could help grow your wealth, and protect it too. A timeless asset that stands strong when others may not.

@solflare had built a powerful product. Secure, transparent and inclusive. But their brand hadn’t had the same attention. It was time to step up.

All are welcome under the banner of @solflare. A Solana wallet so secure it might as well have its own moat. Behold, the Stronghold of the Free. A deep dive into the rebrand 🧵

The @Ragged_Edge rebrand. In a bento. Do people still do bentos?

Explore the new Ragged Edge website. Same mindset. Different reality. https://t.co/Xv5F1qq1kU

Average is easy. We’re not interested in average. Today we recommit to our founding principle with a new identity and website. Never be the same again.

We hear a lot about AI’s impact on branding. But what about branding’s impact on AI? The AI companies are making big, strategic investments in brand. Because a great product is no longer enough. The strongest brand will win. Here’s a look at what they're up to ↓

New work for Wise from @Ragged_Edge . Introducing Wise Platform, a sub-brand for their invisible payments infrastructure. Created as part of our ongoing partnership with the incredible @Wise design team.