Rachael Twumasi-Corson
@RaeCorson
Followers
4,324
Following
2,164
Media
2,265
Statuses
27,749
Mum of 4 👧🏽👦🏽👶🏽👶🏽. | MD LIHA | Exited founder | NED: @BritishMensa and others| Host Mum Dem Pod | SFF Writer 🖖🏾 Rep: @litagentdrury
London, UK
Joined December 2009
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Cannot believe I’m at the “okay, we’ll see Beyoncé for your birthday” stage of parenting 😂
Cannot believe I’m at the “Mummy can we get Beyoncé tickets” stage of parenting 😂
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In days of slavery, African women built maps & messages into braids. Their hair could signal plans to escape or represent trails, rivers & mountains. Some even hid gold & seeds in the braids.
Black women blow my mind.
#BlackHairStory
#BlackHistoryMonth
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So happy I could cry.
@Afrocenchix
is still a tiny company. 8 people full time, 3 production assistants and some contractors. Until now we were labelling every last bottle by hand. We’ve hand filled & labelled 10,000s of bottles. Now we have this.
The future is bright 🍊🤖🌱🍋
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14 minors, a 55 min test and one shaky leg... but I finally passed!!!
After sitting and passing 3 theory tests and failing 4 tests (including 1 w/ no minors and 2 w/ a handful).
11 years since my first lesson. But I finally passed, thanks be to God! 🙌🏾🙌🏾🙌🏾
Take that dyspraxia!
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That feeling when Stormzy casually pulls out the bottle of
@Afrocenchix
Smooth he’s been carrying round in his bag 😅🥰
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Let’s stop being surprised by these things. Fast fashion has a price. Brand new T-shirts do not cost £3 to make, someone along the line is criminally underpaid for you to get them so cheap. Choose not to fund exploitation. Convenience & choice are not more important than fair pay
Boohoo is accused of selling clothes made by workers in Leicester who are paid just £3.50 an hour.
It's also in line to pay one of its billionaire bosses £50 million in bonuses.
This isn't a coincidence:
Billionaires exist because the working class is exploited.
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Someone gave my daughter a Rapunzel doll and this morning she decided she’s obsessed with golden hair & convinced that Disney princesses all have “light hair.”
So I showed her Pocahontas & Moana... she asked why none of the princesses with dark hair have shoes 😭
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Friendly reminder that "work smarter, not harder," is advice for those who have already worked hard enough to gain experience. Experience allows you to work smarter. Work hard first, then automate and optimise.
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So grateful for this moment and proud of the team.
@Afrocenchix
is officially the first Black owned British hair brand in
@superdrug
!
We’re ready to spill the big news! Today, we officially launched our partnership with
@superdrug
! We’ll be rolling out to more stores across the country over the next few months. Thank you for all your support in getting us to this milestone! ☺️🧡🙏🏾
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Been in and out of hospital with my twins these past few months and it’s all stepping up.
Please pray for them, and me. It’s all a bit too much right now 💔
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No big deal.
@Afrocenchix
is now on shelves in
@holland_barrett
.
*emergency dance party*
As you were.
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@ImSoSketchist_
@Lala_raeee
Nah he took it from his daughter and returned it to the sender 🤣
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Picked my 2yo up early from nursery yesterday but they brought me the wrong black child... poor little boy had gotten so excited to see his mum an hour early, I could still hear the crying as I drove away with the correct child
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Proud to announce we’ve closed our seed round at Afrocenchix! It wasn’t easy but we’re glad we have $1.2m, including cash and support from
@GoogleforStartups
secured.
@JoyMateSpeaks
& I are excited to lead Team
@Afrocenchix
to the next level.
News:
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@chrisweall1
@BBCNews
Rianna Croxford is a BBC reporter. She’s literally doing her job, and remarkably well given that the report was released with no prior notice or opportunity for press briefing.
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@teavangelize
@JoshuaLawhon
@lankyhoser
@petty_marshall
@Funfriend00
@DDOCSIR
@_Jahan
Wow. Even on tinder men push labour to women 😂
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We won a Global Creator Award!!!
That’s $530k total now to grow
@Afrocenchix
.
Thank you
@WeWork
& the inspiring judges
@Diddy
@kirstenagreen
@garyvee
@aplusk
#CreatorAwards
We won the London
#CreatorAwards
!! 😱😵😍
Huge thank you to
@WeWork
and the awe inspiring judges
@aplusk
,
@VanessaKingori
,
@shellkennedylon
&
@jonas
for everything.
@JoyMateSpeaks
& I are beyond excited to take
@Afrocenchix
to the next stage 😄
Off to have this baby now!
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I’m super calm. No big deal. It’s chill at
@Afrocenchix
HQ today...
WE’RE ONLY IN
@VOGUEMAGAZINE
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So this happened and I 😶
Afrocenchix is an award-winning afro hair care brand selling sustainably produced shampoo, moisturiser and oils.
@Afrocenchix
is the first afro brand to be sold in
@wholefoodsuk
and
@holland_barrett
.
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Been sitting on a bad boy piece of information. Thrilled to finally share it...
@Afrocenchix
has been selected from 100s of applicants for the Google for Startups programme! Honoured to be part of such a talented cohort 🙌🏾
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What I wish I knew about money & investing 5 years ago (+ resources & tips I used to get started.)
A thread 👇🏾
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Win of the week: we’ve built our first semi auto filling machine & got the first nozzle working
This takes us from filling 30-60 bottles an hour to 252 an hour.
Once we get the tubing right & have the second nozzle working we’ll be up to filling 504 bottles an hour. Growth 🙌🏾
Wednesday might be hump day for many, but not in the Afrocenchix HQ.
Today, we celebrate our new filling machine which allows us to fill 63 bottles in 15 minutes. What progress for our small team!
With this Wednesday-win, the future is indeed bright🙌🏾🌟
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@chachovaladez
Ice cream tubs typically contained leftover rice. Biscuit tins housed sewing kits.
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The team at
@Afrocenchix
giving you safe, effective, responsibly made products, & scientifically sound guidance you can trust 🧡
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Afro hair is incredible, as are its many stories. Yet afros have sadly been deemed unprofessional, unattractive & unmanageable by the mainstream.
That’s why
@Afrocenchix
exists. To create safe, effective products for kinks & curls + educate the world on Black hair & history
This Black History Month, we look back at stories that inspire a brighter future and we're kick off by looking at Rosa Parks' incredible story.
Look out for our next videos and follow along via
#BlackHairstory
#blackhistorymonth
#afrocenchix
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I had Covid in March. It’s July and I’m still having to use an inhaler every day. My asthma returned with the Covid for the first time in a decade.
Wear a mask!
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April: we’ve got our hands full with these two... Maybe let’s talk about perhaps considering more kids in a year or two?
August: 👶🏽👶🏽
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I firmly believe that supporting businesses run by black women makes the world better.
Black women are one of the most oppressed groups. We sit at the intersection of racism & sexism and many of us experience hate daily. This means we’re hyper aware of inequality & injustice.
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Glory to God! 🙌🏾 A whole
@guardian
feature on
@Afrocenchix
😭🥰🥳
Proud to run this with
@JoyMateSpeaks
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Delighted to finally share the big news!
@Afrocenchix
has been selected from 800+ applicants to receive a cash award & support from
@GoogleStartups
🙌🏾
Humbled to be part of this incredible cohort & see what happens when we
#FundBlackFounders
Filler:
If we want technology to work for everyone, it needs to be built by everyone.
That’s why, today we’re excited to announce the 30 Black-led startups receiving awards as part of the Black Founders Fund in Europe. Learn more about them:
#FundBlackFounders
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A teacher just sent me this Black History Month project 😍
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I just published How Afrocenchix Oversubscribed on Seed Investment Round and Raised Over $650,000
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Been asked to do a haircare SCAMS thread on behalf of
@Afrocenchix
as inspired by this great one on skincare.
Let’s go.
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This month alone
@Afrocenchix
have sold almost double the products we sold in the whole of 2017.
In 2020 we’ve sold 5x what we did last year & we’re entering our busiest season.
Our 2017 work laid the foundation for today’s wild growth.
The power of compounding interest 💪🏾🙌🏾
What a wild journey it’s been at Afrocenchix... From shivering in the cold at Spitafields Market to sell our festive sets, to having them featured in
@britishvogue
@MissVogueUK
!
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In other, much more pleasant, news, my twins turned 1 this month!
They’re healthy, happy & waddling around spreading copious amounts of deeply needed joy 💗💗
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If you’re bored of hearing this conversation, remember that many of us are bored of living it.
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So today
@Afrocenchix
is officially 10. Wild! 🎉
So many people told us to quit. Call it perseverance, or call it stubbornness but I’m glad
@JoyMateSpeaks
& I didn’t give up! Proud of our team, community & the 25,000+ safe, effective products we’ve sold!
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@Mattymoomoo
@Ospreys_44
@SkyNewsBreak
Married to a teacher, have been a teacher & think teachers are heroes.
Also worked with and been taught by awful, racist & petty teachers. Teachers in a whole are probs more professional than the general population but research shows institutional racism & classism is rampant
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2010 v 2020
This decade I’ve been blessed to find God, set the foundations of
@afrocenchix
, graduate against the odds w/ an LLB hons, get married, graduate w/ an MSc, have 2 kids, travel the world, write 2 novels, sign with a lit agent & use my life to help others.
To 2020! 🥂
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Wow haters are trolling & saying we’re not Black owned.
You can literally check on companies house. Around 80% of the company is owned by
@JoyMateSpeaks
& I. We have all Black angel investors including
@cgventuresHQ
. Then a % is employees. Could not get a Blacker cap table.
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Sometimes you need to step back to see your progress.
You may feel you’re stuck in the same place you were a year ago, but are you the same person?
As we grow, we face the same challenges differently. Find new outcomes to old problems; climb to new heights.
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Wild hot take... but: “we need to keep talking BLM” ignores the current trauma so many of us have to bear.
We don’t need squares & articles. This is our everyday lived experience.
Everyone else can keep reading about it & signing petitions. Black people need a break & some joy.
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If you see someone doing what you want to do, and ask them basic questions you could google, you may close off future opportunities.
Waste your shot asking how to register a business and you probably won’t get to ask how to navigate building an excellent team on a budget.
In my career, I found that researching people whose careers I admired brought up so much information. DMing me every day about how I started a podcast, feels like you have not used initiative, this information is on the internet.
Please free up my dms for mandem.
Thanks. x
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So proud of my incredible team at
@Afrocenchix
😭😍
They embody excellence, they deeply care for our community and their banter is giving me a six pack from regular belly laughter. What a privilege to work with such incredible humans!
(Most recent pic I have)
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Cannot believe I’m at the “Mummy can we get Beyoncé tickets” stage of parenting 😂
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My little Zoom bomber decided I should do his hair (after nursing him) during the
@Afrocenchix
webinar tonight.
Here’s the finished look 😂
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Normal people: the sun is out you say? May go for a walk!
Me:
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I just published 7 Lessons From Scaling (How We Grew
@Afrocenchix
to 6 Figures & What We Learnt Along The Way)
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@justcallmeBABA
@uncletypewriter
It’s true though, they do advertise lol you just spoke truth. It’s not an insult to not be the target market for Rolls Royce - few people are
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We won the London
#CreatorAwards
!! 😱😵😍
Huge thank you to
@WeWork
and the awe inspiring judges
@aplusk
,
@VanessaKingori
,
@shellkennedylon
&
@jonas
for everything.
@JoyMateSpeaks
& I are beyond excited to take
@Afrocenchix
to the next stage 😄
Off to have this baby now!
At Monday’s
@WeWork
#CreatorAwards
pitches,
@JoyMateSpeaks
& I were humbled to make it to the semifinalists from 1500+
Almost didn’t apply & didn’t expect to get through but were grateful for a shot... So thrilled that
@Afrocenchix
is one of 5 FINALISTS!
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Lol this time in 2009 I was recovering from an awful breakup whilst working three jobs, struggling through Law school & trying to get Afrocenchix up and running...
2019: I’m happily married with two kids, two degrees and a thriving business. Kapow
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Some jobless goat has hacked and deleted the
@Afrocenchix
Instagram account.
If anyone has contacts at meta that can help us recover it, please get in touch!
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All success stories have one thing in common: perseverance.
Quitting is the only guaranteed way to fail.
Keep going.
#MotivationMonday
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Since the increased press around
@Afrocenchix
being
#BlackOwned
, we’ve been targeted and it’s exhausting.
Fraud on our business account had it frozen last week.
Attempted hack of our social media this morning.
More trolling than ever and we’re sick of internet bullies so...
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@justcallmeBABA
Last time I was in Denmark I had a guy offer his condolences to me because Whitney Houston had just died...
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Look what just arrived!
Thank you
#TheBBBAwards
. It’s an honour and lovely surprise to receive this. What a way to kick off
#BlackHistoryMonth
#IAM
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If I had £1 for everytime I heard the word “unprecedented” in the last few weeks, we still wouldn’t be able to buy a home in london as we’d only have a 20% deposit
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Can add another £136k from
@WeWork
& £100k from the
@Microsoft
backed
@BackstageLondon
to this now.
Including our angel round
@Afrocenchix
have raised approx £570k in the last 6 months... our target was £375k 🙌🏾🙌🏾🙌🏾
Write up on how we did it soon come!
@JoyMateSpeaks
was right! We pitched at the
@WeWork
#CreatorAwards
to
@aplusk
,
@jonas
,
@VanessaKingori
&
@shellkennedylon
and won £275k on Thursday 26th Oct!
The following few days were intense...
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11 years ago today
@JoyMateSpeaks
& I officially registered
@Afrocenchix
. Today our small but mighty team has sold over 70,000 products and we’re excited for this next phase of growth.
Celebratory photo dump:
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Last March I became a Lockdown Learner.
One minute I was trying to wrap my head around the rules, the next I was enrolling in the
@IoCoding
x
@UAL
Chatbot Design course…
As we ease out of the latest lockdown, I’m pleased to present M’xche, the
@Afrocenchix
Chatbot! (In beta!)
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This is a difficult time to do most jobs. It’s a difficult time to not have a job.
Let’s all try to be kind.
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Over the last year I’ve been reading about and working on time optimisation.
Pleased to share this frequently requested post including several resources for maximising your time.
21 Time Optimisation Lessons I Learned The Hard Way
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Focus on reality, not perception.
What people think of your work isn’t in your control. The quality of your work is. Do your best work. Let the results speak for you.
#MondayMotivation
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When I think back at all the direct racism, microagressions & xenophobia I experienced working for white people and institutions, I’m incredibly grateful that
@JoyMateSpeaks
and I can employ so many Black women in a safe & inclusive environment for all at
@Afrocenchix
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Normal people: Finish a book. Start a new one.
Me: Finish a book. Start 5 more. Get 85% through one of them overnight then drop for months to dabble in the other 4.
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Such an honour to be featured with these incredible entrepreneurs!
It’s been a difficult, yet wonderful year at
@Afrocenchix
and we appreciate the support from our community 🧡
Thank you
@UKBBSHOW
and
@HSBC
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We call for tea and biscuits!
Free shipping & free Fairtrade biscuits on all orders placed today with this link or code BLACKPOUNDDAY
#BlackPoundDay
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When there’s no room at the bar on your birthday, but you’re determined to raise a glass, wingardium leviosa.
Cheers to 31 🥂✨
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Sometimes mumpreneur life means jumping from a discussion at No 10 about how
@Afrocenchix
can help more underestimated young people get into business... to changing nappies in a boardroom at
@WeWork
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A little nervous about sharing this, but here it is. Please do read and share.
Open Source: Our Startup Mental Health Policy at
@Afrocenchix
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Short thread on not getting the job.
Ever had a confusing rejection?
You were polite and early. You know you smashed the answers to every question. You even had some banter going, so you don’t understand why they didnt offer you the job...
Sometimes it isn’t about you.
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@karmellle
Braids and cornrows predated the trafficking of Africans through the slave trade, as did messaging through hairstyles. This was one example of ingenuity in applying cultural hairstyles to a new purpose.
@EmmaDabiri
’s Don’t Touch My Hair is a good place to start!
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Had a few questions about press & PR recently.
In the last couple of months
@Afrocenchix
has featured in Forbes, The FT, Business Insider, Sifted, The Sun & The Mirror to name a few. We still don’t have a PR agency (though if you know a good one let me know! We’re looking)
How?
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Pleased to announce that
@Afrocenchix
has been selected as a semifinalist for the
@WeWork
Creator Awards - Business Venture category!
#creatorawards
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@tosinolajide_
Maths was red. English, blue. Science, yellow. Geography, green. Everything else a free for all.
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Under 0.2% of business investment goes to teams which have at least one a founder who is Black and also a woman.
@Afrocenchix
is run by two Black women. Look at the gymnastics our business (which wins award after award) had to do to get funding:
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My parents TAUGHT me to forge their signatures so I’d stop “bothering” them with my detentions
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Christmas cancelled. Thank you, China for setting an example in how to overcome Covid-19. If only we had taken sensible precautions early on like other nations we generally look down upon.
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A short list of things not to judge people for during the pandemic:
- needing/wanting to work
- not wanting to/being able to work
- learning a new skill
- not learning a new skill
- needing/wanting connection through social media
- needing/wanting a break from social media
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Relaxers gave me alopecia, seborrheic dermatitis and burns all over my neck and scalp.
Stopped using them when I was 19 and founded
@Afrocenchix
the same year
Excl: Majority of Black British women have experienced painful and lasting side effects – including burnt scalp & hair loss – from using hair relaxers, new research has revealed.
@we_level_up
@TreasureTress
@mysweetiemysuga
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