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RUHVEDA Profile
RUHVEDA

@RUHVEDA

Followers
12
Following
16
Media
2
Statuses
22

Taking the art of Indian perfumery to the world 🌹

Los Angeles, CA
Joined December 2024
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@fatemajraja
Fatema Raja
4 months
Excited to share that @RUHVEDA is nominated for not one, but two categories for this years @BeautyMatter awards! 🌹 Best Brand Identity 🌹 Best Product Packaging Design @BeautyMatter thank you for seeing us and for seeing what design from India can do. Wish us luck✨
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@RUHVEDA
RUHVEDA
10 months
We are delighted to celebrate the 2025 Accelerate finalists and recognize their incredible potential to shape the future of beauty https://t.co/Di3iOfDlvi
businesswire.com
Today, Sephora North America revealed the names of eight BIPOC brands selected for its 2025 Accelerate program, a signature incubator designed to nurture and...
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@BeautyMatter
BeautyMatter
10 months
Sephora just announced its 2025 Accelerate Program. This year’s cohort features eight trailblazing brands across skincare, haircare, makeup, and fragrance—all led by visionary founders. #beautyindustry #BIPOCfounders #diversity #inclusivity
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@fatemajraja
Fatema Raja
10 months
We made it!! @RUHVEDA is now a part of the @Sephora family. Incredibly grateful 🌹
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@RUHVEDA
RUHVEDA
10 months
Over the past 12 months, we've collaborated with artisans, historians, and South Asian perfumers to create something unique. Each bottle of RUHVEDA is meticulously crafted, where the art of storytelling meets the precision of design-first principles.
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@fatemajraja
Fatema Raja
1 year
Packing lab samples kind of a day 🌹 One of the greatest joys of starting small is the ability to be hands-on. The ability to see my ideas come alive, and the ability to tweak and adapt along the way. Can’t wait to share more about RUHVEDA and what we are building.
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@fatemajraja
Fatema Raja
1 year
Gems from RUHVEDA’s visual mood-board 🌹
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@fatemajraja
Fatema Raja
1 year
Weekends are for Design inspiration ❤️
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@fatemajraja
Fatema Raja
1 year
Building RUHVEDA feels like working on mini fun projects!
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@fatemajraja
Fatema Raja
1 year
Product designing again, only this time I get to feel the product, literally. #RUHVEDA #SouthAsianFragrances
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@fatemajraja
Fatema Raja
1 year
On the mood-board this week. #RUHVEDA #SouthAsianFragrances
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@fatemajraja
Fatema Raja
1 year
Spent the day matching colour swatches and scents
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@fatemajraja
Fatema Raja
1 year
A little glimpse of the Shalimar collection #RUHVEDA #SouthAsianFragrances
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@fatemajraja
Fatema Raja
1 year
Material & Moodboard kinda week ♦️
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@fatemajraja
Fatema Raja
1 year
One of my favorite Diwali rituals at home: sprinkling saffron water and writing Bismillah in our yearly books—a tradition passed down through three generations. Growing up in a Muslim household, celebrating Diwali alongside the rest of the country has become a cherished family
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@fatemajraja
Fatema Raja
11 months
Spent the weekend soaking up Udaipur’s heritage and working on something special for RUHVEDA. Rajasthan truly is a wellspring of form and material inspiration. #SouthAsianFragrances
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@fatemajraja
Fatema Raja
11 months
Dropping soon 🌹 #RUHVEDA #SouthAsianFragrances
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@fatemajraja
Fatema Raja
11 months
Stole this one from my dad. The oud in this is exceptionally pure and rare. It carries a rich, heavy profile with nutty-woody notes and with hint of musty.
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@fatemajraja
Fatema Raja
11 months
Another one from my dad’s ittr wardrobe. Jasmine sambac and pure vetiver.
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@RUHVEDA
RUHVEDA
10 months
RUHVEDA was born from our desire to bring the soul of South Asia to the world through fragrance. Inspired by the festivals, rituals, and moments that define South Asia, RUHVEDA’s mission is to transform these experiences into scents that anyone can connect with.
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