RTL AdAlliance
@RTL_AdAlliance
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RTL AdAlliance is the sales house that puts all premium content publishers in Europe for international brands under one roof.
Luxembourg
Joined August 2014
📢 Exciting Insights from Our Latest Report! We are thrilled to share an extract from our live show on the exclusive report, "The New Life of the Living Room," presented a few weeks ago in London. Watch the video to discover how viewer preferences are evolving in the digital age.
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🎬 The Living Room Club 2025 Aftermovie is Here! 🎬 We had an incredible time at the 2nd edition of The Living Room Club! Massive thank you to all involved parties! #LivingRoomClub2025 #MediaInnovation #RTLAdAlliance #Aftermovie
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🚀 Meet us at JETZT SUMMIT 2025! 📅 When? 27th March 2025, 16:05-16:25. We’re looking forward to seeing you there! #JETZTSummit2025 #DigitalBusiness #DigitalMarketing #Networking #RTLAdAlliance #TotalVideo #MarketingInnovation
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RTL AdAlliance's latest data reveals that 45% of audiences watch video content at least once a day on linear TV. 📺✨ This and more in the 4th edition of the New Life of the Living Room. Register now to not miss out! 👉 https://t.co/kKSefvwP1e
#data #TV #NLotLR25 #RTL
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📺🏈 The Super Bowl - a battle for the best ad! Want to know more about our Top 5 Super Bowl ads? Go check: Super Bowl 2025: https://t.co/ryJSkGXyhS
#SuperBowl2025 #Marketing #Advertising #CreativeAds
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📚✨ Celebrating International Education Day: TV and Legacy Media’s Big Impact! 📺🗣️ RTL AdAlliance cares a lot about the role we play in media's virtuous circle. To read more, follow the link: https://t.co/avxVAKkji7
#Education #FreeSpeech #Democracy #RTLAdAlliance
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In a recent interview for the TVKF 2024, we spoke with Isabell Junglen-Walden from RTL Deutschland and Lara Krug from the Kansas City Chiefs. RTL has been crucial in helping the Chiefs navigate the German market! Check out the TVKF article:
rtl-adalliance.com
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
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🌟 Key Takeaways from CES 2025 🌟 🤖 AI: Yes, it's still everywhere 🎮 Extended Reality is not just for gamers! 📺 Wireless TVs 💻 Super-Chips 🏉 AI in Live Sports Advertising #CES2025 #Innovation #Advertising #Media #RTLAdAlliance #FutureTech
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How are changing trends shaping our eating habits? 🥗 75% of consumers focus on healthy eating 🐱 70% consider animal welfare 🥦 Plant-based alternatives are on the rise https://t.co/C4NieZKeO3
#EatingTrends #Advertising #Sustainability
https://t.co/9SLbdUVR8W
rtl-adalliance.com
Simplicity for advertisers. Value for publishers. RTL AdAlliance connects brands from all over the world to European audiences through premium video content with simplicity and effectiveness.
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Sonja Schwetje, Editor-in-Chief Business News & Networks at RTL News, explores how AI is revolutionising the field. Curious to learn more? Read the full article here! 🌟 https://t.co/fG1rKipQdw
#Journalism #AI #Media #Trust #Innovation #tvkf
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🌟 Cheers to 2025! 🌟 Happy New Year from RTL AdAlliance! We’re excited to kick off 2025 and look forward to all the amazing opportunities ahead. 🥂 Here’s to a year filled with collaboration, innovation and success. #Happy2025 #RTLAdAlliance #NewBeginnings
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🌟 The power of Long-Term Brand Building in a Fast-Paced World! Sasan Saeidi, Global Chief Business Officer at VML, shared insights on what makes advertising successful today. Want to know more? Check out: https://t.co/NvzifiNUEO
#BrandStrategy #BrandBuilding #Creativity
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🌟 Season's greetings from RTL AdAlliance 🌟 May this festive season be filled with joy, laughter, and cherished moments with loved ones. Happy Holidays from all of us at RTL AdAlliance! 🎊 #happyholidays #seasonsgreetings #rtladalliance #oneteam
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🚀 M6+ Streaming: A Strong Start & Exciting Future! 🚀 Eva Respaut, Business, Innovation & Data Director at Groupe M6, shared valuable insights into the strategy behind M6+ impressive results. Check out: https://t.co/fxHXswy8pg
#M6Plus #Streaming #Innovation #ConnectedTV
rtl-adalliance.com
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
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🌍🙌 Transforming the ad world into an inclusive space for ALL! Katty Roberfroid, Director General of egta, offered valuable perspectives on this topic in this year’s TV Key Facts. Check it out: https://t.co/S1z0NeBdeJ
#PioneeringChange #AdvertisingAccessibility #Empowerment
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🎉 Celebrating 20 years of positive change in the coffee industry! 🌍☕️ ☝To find out more about the campaign, read our article on the collaboration: https://t.co/NOHkpj2TRm
#Lavazza #Sustainability #B4B #Collaboration #Anniversary #RTLAdAlliance
rtl-adalliance.com
Simplicity for advertisers. Value for publishers. RTL AdAlliance connects brands from all over the world to European audiences through premium video content with simplicity and effectiveness.
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👉📺 We were at Future of TV Ads Global! This event, organised by a media leader, has become the closing event for our industry—a final gathering of media and advertising players before the holidays. #TV #TotalVideo #FTVA #RTL #Advertising #Media
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🎊 Join us at Future of TV Advertising Global! 📅 10-11 December 2024 We are excited to have two speakers involved in this years programme! We are looking forward to seeing you there! #TV #TotalVideo #RTL #RTLAdAlliance #Advertising “TVAds #Ads #outlook
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🤶🎄Our cozy Holiday watchlist! Here is your ultimate holiday watchlist, brought to you by RTL AdAlliance: https://t.co/haZXeJewC0
#HolidaySeason #Christmas #RTLAdAlliance #Entertainment #FamilyFun
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🚀Break Through study from our partner ITV🚀 ITV and System1 have joined forces to create a guide for brands entering the world of modern TV advertising for the first time. Read the full study here: https://t.co/q71oHyxc1O
#ITV #System1 #ITVBreakThrough #TVAdvertising
system1group.com
ITV and System1 have teamed up to help new and returning brands develop strategies to maximise their new-to-TV advertising potential.
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