Scientist Miranda Wang wants a planet without plastic pollution and has refined her recycling process. As part of the #PerpetualPlanet Initiative, the Rolex Awards Laureate is turning low-value waste into high-value material. More on #Reachforthecrown

Out now. Entrepreneur Miranda Wang invented a way to recycle unrecyclable plastics. As part of the #PerpetualPlanet Initiative, the Rolex Awards Laureate has built a facility to prove it works on an industrial scale. More on #Reachforthecrown

To finish first, first you have to finish. And at the highest level of competitive yachting, no one does so alone. Across the most beautiful races, conducted with expertise by the most prestigious yacht clubs. REACH FOR THE CROWN. More #Reachforthecrown

At the Jumping International de Dinard, part of the prestigious #RolexSeriesEquestrian, the arena provides a stern test for the best riders. Staged on the Brittany coast, this vibrant event culminates with Sunday’s Rolex Grand Prix. More #Reachforthecrown

Immersed in music since childhood, Yannick Nézet-Séguin is passionate about opening the classical world to all. A virtuoso conductor and member of the #RolexFamily, he seeks to connect with his audience by touching their hearts. More on #Reachforthecrown

Out now. Visionary conductor Yannick Nézet-Séguin is driven to bring the classical world to all. In an exclusive documentary series about the #RolexFamily, he retraces the steps to become “The Modern Maestro” of this art form. More on #Reachforthecrown

Unstoppable, Scottie Scheffler. A landmark 1st @TheOpen victory, claiming a 4th major title. This crown is yours. #RolexFamily #Reachforthecrown

The curtain rises on one of the world’s premier cultural events, the #SalzburgFestival. Lighting up the stage are our partners Cecilia Bartoli, Yannick Nézet-Séguin, @tenorkaufmann and the @Vienna_Phil. More #PerpetualArts

Golf’s oldest championship, @TheOpen starts today. It takes the finest players back to rugged links, where weather rewrites the odds and resilience prevails. One shot can etch a name in history among the greats. REACH FOR THE CROWN. More #Reachforthecrown

In 1997, @TigerWoods became the youngest World No. 1 in men’s golf at the age of 21. One of sport’s biggest personalities and a member of the #RolexFamily, he reveals a keys to his success: a putter he has used for 25 years. More on #Reachforthecrown

Out now. @TigerWoods is one of the most successful golfers in history. As part of an exclusive documentary series about the #RolexFamily, he recalls battling “Against the Odds” to achieve one of sport’s most inspiring comebacks. More on #Reachforthecrown

The epitome of a master. An extraordinary career transcended only by his impact. @TigerWoods’ passion for golf has enhanced its reach and inspired a new generation. Our connection is rooted in a shared vision of excellence. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown

Masterful, @janniksin. A spectacular 1st @Wimbledon victory, marking a 4th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

Splendid, @iga_swiatek. An amazing 1st @Wimbledon victory, marking a 6th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

Set in the Alps, with spectacular views of Lake Geneva, the @EvianChamp starting today is the only major in continental Europe. The Champions Course at Evian Resort Golf Club is as pristine as it is unforgiving. REACH FOR THE CROWN. More #Reachforthecrown

Celebrated pianist Yuja Wang approaches her vast repertoire with a passion for creative discovery. For this musical prodigy and member of the #RolexFamily, every project is an achievement and an opportunity to be challenged. More on #Reachforthecrown

Out now. Renowned for her technical brilliance and emotional depth, Yuja Wang has captivated music lovers. In an exclusive documentary series about the Rolex family, she provides a unique glimpse of life as a “Virtuoso” pianist. More on #Reachforthecrown

Congratulations Martin Fuchs and Leone Jei on a formidable 1st victory in the Rolex Grand Prix of @CHIO_Aachen, a Rolex Grand Slam of Show Jumping Major. This crown is yours. #RolexFamily #Reachforthecrown

A magnetic virtuoso. Internationally acclaimed concert pianist Yuja Wang has conquered the hearts of millions through her emotional interpretation of a vast repertoire and the passion she transmits to the audience. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown

The Falsterbo Horse Show starting today is part of the prestigious #RolexSeriesEquestrian. We are Official Timepiece of this vibrant show jumping and dressage event, whose finale will be the 1st Rolex Grand Prix of Sweden. More #Reachforthecrown