ROLEX
@ROLEX
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Offering creative harmonies of materials, colours and textures, the 2024 watches illustrate the Rolex’s mastery of watchmaking excellence.
Geneva, Switzerland
Joined February 2012
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In an exchange of ideas fostered by our mentoring programme, Anne Lacaton and her protégée Arine Aprahamian discuss architecture, urbanism and ecology in a public lecture today at
@MIT
. More on
#RolexMentorProtege
#PerpetualArts
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187
As part of our
#PerpetualPlanet
Initiative, we support 2023
#RolexAwards
Laureate Inza Koné as he protects one of Côte d’Ivoire’s last primary rainforests, Tanoé-Ehy. The forest teems with life, including species found nowhere else on Earth. More on
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A memorable year continues. Congratulations Scottie Scheffler. You showed again why you are the leading light in golf with victory at the RBC Heritage. Your 4th title so far in 2024.
#RolexFamily
#Perpetual
6
27
237
On
#EarthDay
, we celebrate our
#PerpetualPlanet
Initiative partners around the world. These extraordinary individuals and organizations draw attention to the planet’s fragility and design solutions to environmental challenges. More
4
39
310
Polar explorer Felicity Aston and her team have set off for the Arctic Ocean on the last leg of their B.I.G. (Before It’s Gone) expeditions. Travelling on skis, they are collecting data about Arctic ice in a rapidly changing world. More on
#PerpetualPlanet
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Our crown guard, to protect the winding crown, was introduced in 1959 on the Submariner and GMT-Master before equipping most of our Professional watches. A reassuring presence yet always inconspicuous. More
#Watchmaking
#Perpetual
19
95
572
Scottie Scheffler sets the new standard. Congratulations Scottie! Embracing your position as tournament favourite to take a 2nd
@TheMasters
title, confirming your place at the very top of the game.
#RolexFamily
#themasters
#Perpetual
16
61
532
Fearless Stefanos seals the hat-trick. You lit up the sun-drenched centre court to claim a 3rd
@ROLEXMCMASTERS
title. Congratulations
@steftsitsipas
.
#RolexFamily
#RolexMonteCarloMasters
#Perpetual
8
42
405
The world’s finest golfers gather today for the start of
@TheMasters
at the Augusta National Golf Club. These revered grounds will test their mettle to the maximum as they vie for the Green Jacket, one of sport’s most coveted prizes. More
#Perpetual
15
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350
Offering unique harmonies of materials, colours and textures, the new 2024 watches illustrate our desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. More
#WatchesandWonders2024
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319
2K
The Rolex Monte-Carlo Masters, the clay-court season’s first major tournament, starts today. To prevail at this ATP Masters 1000 event, players must reset their game to the pace of the surface, requiring patience, skill and stamina.
#RolexMCMasters
#RolexFamily
#Perpetual
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When the iconic meets the unexpected. New watches unveiling on 9 April 2024.
#Rolex
#WatchesandWonders2024
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2K
With our partner
@JimCameron
, we share a commitment to creativity and innovation. From today and until 5 January, his genius is on display at Paris’
@cinemathequefr
, with ‘The Art of James Cameron’, which we support. More on
#PerpetualArts
#expocameron
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The
@anwagolf
starting today features the 72 best amateur women golfers. Among them are the top 43 eligible players in the rankings, including 2 of the past 3 champions, all striving to stand victorious at Augusta National on Saturday. More
#Perpetual
7
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241
Simply sensational from Sinner. Congratulations Jannik Sinner on a dominant display to win the
@MiamiOpen
. Adding another title to an already superb season, this victory takes you to a career-high No. 2 in the PIF ATP Rankings.
#RolexFamily
#MiamiOpen
#Perpetual
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Denica Riadini-Flesch, a 2023
#RolexAwards
Laureate, is lifting up rural communities in Indonesia by building craft schools in villages. Her project provides training, employment and fair pay to women across Indonesia. More on
#PerpetualPlanet
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285
The
#RolexChinaSeaRace
starting today is Asia’s premier blue water event. After departing Hong Kong’s busy Victoria Harbour, the fleet faces variable conditions on the 565-nautical mile (1,046km) voyage to Subic Bay in the Philippines. More
#Perpetual
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When it comes to depth, the feat lies not only in the descent but in returning to the surface. Our helium escape valve, patented in 1967, allows excess pressure in the watch case to escape during a diver’s decompression phase. More
#Watchmaking
#Perpetual
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432
The innovative farm-to-closet social enterprise created by 2023
#RolexAwards
Laureate Denica Riadini-Flesch is regenerating soils and preventing toxic run-off from textile dyes, all while improving the lives of Indonesian artisans. More on
#PerpetualPlanet
4
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Congratulations Lara! What an outstanding season and career, crowned by 3 Crystal Globes including a 2nd overall FIS Alpine Ski World Cup. We celebrate Lara Gut-Behrami whose passion and pursuit of excellence have brought such sporting success.
#RolexFamily
#fisalpine
#Perpetual
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