Quietly
@QuietlyContent
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Quietly helping the world's leading brands drive their business with content.
Vancouver, British Columbia
Joined November 2012
“If your RFP doesn't help you identify which partner is the most agile, then you may be stuck with a marketing plan that is unable to scale and change alongside your company.”
blog.quiet.ly
RFPs are necessary for some companies. But they often fail to capture the most important information, especially in today's "Agency Next” landscape.
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Going back to school doesn’t mean going old school. Here’s how universities and colleges can effectively communicate their value to today’s students.
blog.quiet.ly
Why? The elements of the learning experience that schools have long depended on and marketed themselves around no longer exist in their traditional form.
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With technology like 5G telematics and AI emerging in the automotive space, some buyers may feel daunted by the breadth of in-car services offered to them rather than delighted. But that’s where content and a CX mindset come into play.
blog.quiet.ly
Shifting from revolutions per minute (RPM) to experiences per mile (EPM) opens up immense marketing opportunities in the automotive industry.
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“Arguably, every co-marketing opportunity comes from both a place of excess and lack; your brand could be killing it on one front, but may need help with another. Partnerships should help address these gaps—to both brands' mutual benefit.” https://t.co/VGGXxlKGAH
blog.quiet.ly
In an "Agency Next" landscape, innovation and value reign. Here's how to ensure your next brand partnership delivers on both.
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Yes...we’re still thinking about all the great insights @YoungHeike, @NicoleBeck, and @dysonology shared at our digital roundtable event. https://t.co/lIrNFlWxkx
blog.quiet.ly
Content experts from Salesforce, The Zebra, and SAP Customer Experience share what it takes to devise, design, and deliver impactful long-form assets.
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We’ve already told you about the power of a team-wide thought leadership strategy. Now, you can get an inside look at how we pulled it off for one of the “Big Four” firms. https://t.co/UE16oRvMaq
blog.quiet.ly
When a "Big Four" firm wanted to elevate the profiles of its technology leaders, we completely changed our approach. Find out why—and how it paid off.
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“When content and distribution teams work collaboratively, they're able to accelerate the feedback loop between campaign insights and creative output. And this speed can make all the difference for your campaigns.”
blog.quiet.ly
Now more than ever, brands need strategic continuity across their content and distribution campaigns in order to maximize results—here's why.
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In sports, teamwork makes the dream work. But did you know the same can be said about attribution? Hear the rest of data analyst Carlin Leung's analogy:
blog.quiet.ly
In this episode of "Words Count," data analyst Carlin Leung speaks to the nuances of attribution and helps us unravel the secrets of audience behavior.
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It's been four months since Chris Davies left the traditional agency world to join Quietly. Here's why our new Head of Content had his eye on an “Agency Next” role. https://t.co/YFA2ugUrKN
blog.quiet.ly
What do you get when you combine passion and creativity with a data-driven approach? A little something our Head of Content likes to call “Agency Next.”
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Quietly work for client Sotheby's International Realty has been recognized at the 2020 Content Marketing Awards. https://t.co/JJNxaciGNh
blog.quiet.ly
Quietly work for Sotheby’s International Realty recognized in the Best Regularly Featured Column or Section category at the 2020 Content Marketing Awards.
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Why own a single statement when you can own entire conversations? Quietly CEO Sean Tyson weighs in on the power of a team-wide thought leadership strategy.
blog.quiet.ly
If your CEO is your only thought leader, you're doing thought leadership wrong. Learn why you should take a team-wide approach instead.
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Did you miss our digital roundtable with @YoungHeike, @NicoleBeck, and @dysonology? Watch it here: https://t.co/ZnfCL1afVU
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Another pro tip: look at original research through the lens of your customer. What are they worried about? What information do they need?
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“Before using your data, you have to ask tough editorial questions: why are we doing it? What is this adding to the conversation?” — @dysonology
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According to @NicoleBeck, everyone can pull thousands of data points. Smart brands are the ones that use them to tell interesting stories.
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Pro tip: refresh your studies every one to two years. You get amazing insights when you’re able to compare 2018 data to 2019 data, for example.
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“Original research gives you something to say in a world where everything is already being said.” — @YoungHeike
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T-minus 30 minutes until our digital roundtable. It’s not too late to register: https://t.co/QQmNbjYavn If you can’t make it, follow along here for live updates and insights.
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"Consumers who buy a (Product)RED iPhone or watch band are doing a lot more than just buying themselves a unique Apple product." https://t.co/wOPoWKx9rC
screenrant.com
How Apple's red devices are helping fight AIDS.
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Content and research nerds: I'm excited to be speaking this Wednesday in a session on proprietary data in an unpredictable age! Listen in: https://t.co/mHPC1FtCnv
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