AI is helping brands listen, understand, and act faster and smarter than ever before. Want to see how this trend and others are reshaping the customer experience landscape in 2025?. Download the 2025 Customer Experience Trends report now!.

A name that instantly comes to mind = a brand doing something right. We asked X4 attendees to tell us which brand left a lasting impression. No overthinking required. Shout out a brand that you've been loving! 👇️

Your customers don’t want more channels. They want better ones. Too many digital service journeys still feel broken—because they are. Here’s how to fix the experience for good:👇.

There are 3.8 Trillion dollars of global sales at risk from bad experiences. Find out how brands are embedding experience management into every layer of their business to avoid delivering bad experiences.

AI in customer service isn’t about replacing humans—it’s about enhancing human connection. Smart brands are using AI to resolve issues faster and make customers feel heard. Here’s how:.

"Most of you are likely focused on building great experiences for your customers. but you have to deliver that same experience to the people that actually serve your customers." .- Donna Morris, Chief People Officer at Walmart. Watch X4 on-demand now:

Broken journeys = broken loyalty. New Qualtrics data shows 22 U.S. industries are missing critical CX gaps by focusing on touchpoints over full journeys. The fix? 👉 Journey Metrics.#CX #JourneyMetrics #Qualtrics

What makes a brand unforgettable?. We asked X4 attendees to name one that’s nailed the experience. Their answers show that memorable experiences beat transactions every time. What brand experience do you wish more companies would learn from?

"We all face the same reality. We have tons of data, but turning them into insights to help us make confident decisions, that's getting harder.".- Ali Henriques. Unlock the strategies to ask the right customer questions and act decisively. 👉️

Great strategy starts with great data. Discover how today’s leaders are leveraging AI research and real-time insights to shape the future. Watch more from X4 here:

Brand loyalty is changing — and it’s not just about price or convenience anymore. We asked X4 attendees to name a brand that’s made an impact on them. Their answers reveal what today’s customers value most. How about you? Which brand experience stands out for you lately?

"Delivering consistency at the scale like KFC? I think it really starts with listening and acting fast.".- Rob Swain, KFC Chief Operations Officer. Learn how KFC delivers exceptional experiences across 30k locations worldwide.

A good brand experience sticks with you. At X4, we asked attendees to share which brands are doing it right — and why. What’s a brand you think is setting the bar higher today? Let us know your hot take on who's doing it best! 🤔

"With Qualtrics, you don't just measure engagement, you take action to retain talent, you empower your managers, engage all of your employees to deliver real business results.".- Jeff Gelfuso, Qualtrics CPO. Watch the best of X4 on-demand now.

What customers want from brands is evolving — and the best brands are evolving with them. At X4, we asked attendees to share the brands they love and why. Their answers say a lot about what matters most today. 🤝. What’s a brand that’s really impressed you lately?

“To build strong human connections with your customers, with your employees, with your partner, with your kids is giving them the right conversation at the right time.”. Kamal Sarma, best-selling author and Co-founder of Rezilium. #X4Sydney

"Ensuring that we're connecting with our employees remains critical and central to ensuring that we've done a great job with our EX program.". At #X4Sydney, @QueenslandRail shared how they’re transforming EX using AI and data-driven insights.

“Happier team members provide better experiences for guests, which keeps our guests coming back time and time again.”. Abby Czito, Global XM Insights & Analytics Lead at @kfc. #X4Sydney

Before the crowds and the keynotes. Here’s a peek at the calm before the X4 Sydney storm ⚡️. It’s been an epic day already—stay tuned for more!. #QualtricsX4 #X4SYD #X4Sydney

“Choosing a single platform enabled us to centralise our listening posts and understand the end-to-end experience, which allowed us to prioritise our big bets and drive improvements.”. Matt Lombardi, Global Customer Experience Lead at @ServiceNow. #X4Sdyney

"Great experiences are not just about the moments. It’s about the entire journey and how it fits together". At #X4Sydney, Brad Anderson highlights how Qualtrics’ AI-driven Experience Agents build real human connections at scale by anticipating needs and solving issues instantly.