👀 You haven’t sent us your cap idea yet? There’s still time - but not much. 🧢 One word. One message. 🎁 Best ideas win big! Join the THE EPIC SUMMER CAP CHALLENGE before the deadline. Let your cap do the talking. Read more: https://t.co/hRXDL9E1Uv

🧢 THE EPIC SUMMER CAP CHALLENGE Design your own printed cap — and win big. We’re calling on all thinkers, wordsmiths and message makers: What would your cap say? 🎁 The top 3 entries win Pure Waste webshop gift cards! Check out how to participate: https://t.co/hRXDL9E1Uv

👀 Hey Purewastian – you didn’t forget, did you? We dropped 4 surreal prints w/ Alessandro Gottardo—wearable protests for planet & sea: 🌍 Melting Point 🕊 Paper Swan 🔵 Reflection 🌊 Below the Surface ♻ 100% recycled, no dyes. ➡ https://t.co/jgQJ3oUa2s #QuietPlanetCapsule

Hello again, Purewastians! 🌊 It’s #WorldOceansDay We drop two deep prints by Alessandro Gottardo: 🔵 Reflection 🌊 Below the Surface 5 € per piece goes straight to @jnurmisensaatio Check it out: https://t.co/jgQJ3oUa2s #QuietPlanetCapsule

🌍Hello Purewastians! It’s #WorldEnvironmentDay We launch two surreal prints by Alessandro Gottardo: 🌀 Melting Point 🕊 Paper Swan 5 € per piece goes straight to @luonnonsuojelu Check it out: https://t.co/jgQJ3oUa2s #QuietPlanetCapsule

🌍🌀 Four surreal artworks. Two global days. One fragile planet. Introducing a limited capsule created in collaboration with Italian illustrator Alessandro Gottardo. Launching soon to mark World Environment Day (5th of June) and World Oceans Day (8th of June). ➡ Stay tuned.

Our cute new collection is now live at https://t.co/Ex2RDgasYv Want parts of this collection in our Europe webstore? Comment below—we’re listening! 👇🌏

Our cute new collection is now live at https://t.co/Ex2RDgasYv - want parts of this collection in our Europe webstore? Comment below—we’re listening! 👇🌏 #PureWasteJapan #ShopSustainable #SustainableFashion #PWBigInJapan

🇯🇵✨ BIG NEWS! Pure Waste is going Big in Japan with Tsukky! Japanese pop culture meets Finnish sustainable fashion. Stay tuned—something sustainably cute is bubbling out soon! #TsukkyxPureWaste #SustainableFashion #PWBigInJapan

Warehouse clearance online from 22nd to 25th of May! All items 30% off with code: PURESALE 🔗 https://t.co/E6CFtGC0LL #PureWaste #SustainableTextiles #MadeToLast #Circularity #DesignWithPurpose

Nyt huudetaan! Suuri varastontyhjennys! JOPA 80% alennuksia! 22.-24. toukokuuta Torstai 10-19 Perjantai 10-19 Lauantai 10-17 Päivitä vaatekaappisi edullisesti laadukkaammaksi – suuntaa loppuviikosta Metsälään osoitteeseen: Läkkisepäntie 11 A | Kellari-kerros | 00620 Helsinki

A year ago, we received the Green Product Award 2024. We’re not big on galas — but this one meant something. It signaled a shift we’ve supported from day one. So today, we warmly congratulate the new winners of 2025! 🏆 #GreenProductAward #PureWaste #Circularity

We got Presidential approval! 🔥 President Stubb was spotted golfing in our pique shirt - so we sent him more shirts. His handwritten note said it all: “Thanks for the shirts. Truly nice. It’s already in use!” #PureWaste #MadeToLast #SustainableTextiles #Finland

Today marks the day when we in Finland have used natural resources of 2023. If everyone would live like us, we would need 3,5 Earths. But we only have one.🌎 Tomorrow we’ll be living at the expense of our future. Every choice matters, no matter how small it may seem. #MoveTheDate

Kevään @kcitymarket mallisto tuo Pure Wasten saataville kautta Suomen. Ihastu kevään vastuulliseen muotiin! #kcitymarket #vastuullinenmuoti #purewaste #kierrätysmateriaalit

Hienoa huomata kuinka työvaatemaailma on vastuullisuudessaan kovin edistyksellinen. Kotiin ilmaantui tyttärellemme osa-aika työskentelyynsä Touchpoint Oyn essu ja Pure Wasten t-paita. Mahtavaa Picnic Group, kun annatte lukiolaiselle mahdollisuuden oppia p… https://t.co/YIojwzlsM1

Jokainen meistä tarvitsee joskus ihmistä, joka on läsnä. Osta tänään vain sellaista, mitä oikeasti tarvitaan. Lahjoita yksinäiselle ystävä: https://t.co/wNESkxZzeg #helsinkimissio #blackfriday

We’re going to call this a *win*. Saimme kunniamaininnan Suomen Vastuullisin Tuote -kilpailussa. 🏅 Onnea Järki Särki kilpailun voitosta! #suomenvastuullisintuote #ostavastuullisesti #kestäväelämä

Sustainable Greetings from @greentech_fest With @clothesfriendscom @staiy_official #sustainable

#Counterstroke hanke yhdistää voimansa Putinin “Z” propagandaa vastaan. Liity mukaan Z:n kumoavaan visuaalisen vastarintaan! https://t.co/b9arJ1pYXs #StandWithUkraine️ #SlavaUkraini