Pure
@PureBrandComm
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Pure Brand Communications is a full service shop in Denver. We don't create brands. More accurately, we reveal them.
Denver, CO
Joined August 2009
Airbnb hoped to win over Chinese consumers but faced setbacks instead.
qz.com
Airbnb wanted to let people “call the Great Wall of China home” for a night, but China had other ideas.
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The "spawn con ecosystem," explained. https://t.co/Bitu5EJK67
racked.com
Welcome to the lucrative world of spawn con.
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It's the summer of... pickles. Fast food giants will wait to see if new products garner loyal fans or just buzz. https://t.co/IdIoCuhm5u
inc.com
The lesson: Listen to your customers, even when they sound a bit nuts.
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Cannes Lions 2018 looks to leaders in fashion and beauty for consumer insights. Speakers from these industries will speak to the convergence of technology and creativity, the experience economy, and brand building. https://t.co/Ks6TsHfZUj
digiday.com
Speakers from brands including L’Oréal, Tommy Hilfiger, Rebecca Minkoff, Glossier, Covergirl, Diesel, Levi’s and more will be hosting and participating in discussions around modern branding, innova...
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Sprint teamed up with the creator of the Mappiness 2.0 app to understand our relationship with technology. Pete learns that reclaiming and examining his digital data can help him live better.
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88% of marketers aren't using data to its full potential. It's time brands develop data strategies that enable them to deliver the customized experiences consumers crave. https://t.co/NdwcwYrVNx
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Is data inherently biased? Can we trust it to inform our decisions?
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Content targeting is a more effective way for brands to reach consumers than audience data and it won't violate their privacy. https://t.co/3N4N1q3OuG
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Design with user experience in mind or risk missing the mark completely. https://t.co/mEK3wXpAtT
entrepreneur.com
Though critical, user experience is often overlooked in website and app design.
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It's time to stop thinking of influencers as the middle child. During her talk at Social Media Week New York, Lindsay Flutz named influencers the key to earning consumers' trust and inciting action. https://t.co/3Tqbo1LYvN
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What ppl don't get, #influencermarketing isn't earned media. It's well placed paid media. When targeted correctly it looks earned.
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Now that Amazon has honed its apparel strategy it's ready to take over.
techcrunch.com
Late last year, after Amazon announced it had acquired the rights to J.R.R. Tolkien’s epic “Lord of the Rings” saga for $250 million, I wrote how the move
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The GDPR will change Facebook as we know it. Welcome to the age of clear communication, quick data removal, and protection. https://t.co/g1D8QOIFjl
qz.com
On May 25, a set of regulations will go into effect across the European Union that will change how businesses handle the online data of their customers, giving users far more visibility into what...
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Curb content marketing frustrations by leveraging data. https://t.co/rDTrd8mjOR
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Brands might need a key to decipher Millennials' diction on social media, but those who understand new conventions gain valuable insight. https://t.co/bY78jf7CeS
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Artificial Intelligence drives PowerBar's social media content.
digiday.com
On VSCO, PowerBar found creators who could produce the kind of sporty lifestyle content it was looking for to power its social campaigns.
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"Brands are fighting—and losing—a war on multiple fronts, and unlike previous battles, throwing in more ad dollars won’t save them." https://t.co/PHi7sJnlWi
adweek.com
DTC companies generate engaging content that their audience wants to share.
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When organizations focus on the customer experience they act more dynamically and thus optimize their digital strategy. https://t.co/UaMDU2PjGd
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Nothing says "I love you" like the smell of fried chicken. https://t.co/cwpALBZNX4
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