The trend: Hire a new HR exec to “fix culture.”.The twist: Culture isn’t HR’s to fix. The takeaway: Start with leadership behavior, not policy. 🔗 #CompanyCulture #HRLeadership

HR doesn’t build culture. They amplify it. If leadership isn’t clear and consistent, culture won’t hold. 🔗 #HiringStrategy #ExecutiveSearch

Culture isn’t defined in a handbook. It’s built in how leaders act—especially under pressure. No HR program can fix a broken tone at the top. 🔗 #LeadershipDevelopment #CompanyCulture

We’re honored to be featured in Hunt Scanlon’s Corporate Culture ESR, with Brian Smith quoted as a leading voice on page one. He also shared his insights at the Corporate Culture Conference in NYC this past June, contributing to the broader conversation on building strong,

A CEO drove innovation. A COO pushed structure. The result? Confusion, churn, and a frustrated HR team. It wasn’t until leadership aligned that culture finally stuck. 🔗 #ExecutiveHiring #TeamAlignment

Still think HR sets company culture?.Here’s the truth: HR reflects what leaders model. If your leadership team isn’t aligned, culture breaks—no matter how good your onboarding is. 🔗 #CompanyCulture #Leadership

Functional beverage brands are scaling fast—but hitting walls even faster. Co-packer constraints. Ingredient shortages. R&D lag. Here’s what to watch:

The next big snack trend? The talent behind it. Here’s how hiring is changing across R&D, ops, and brand:

Snack trends to watch in 2025:.✅ High-protein formulations.✅ Functional ingredients.✅ Smarter recruitment. Full breakdown:

The 2025 snack space is booming—but innovation alone won’t cut it. Winning brands are hiring differently. Here’s what you need to know:

Want to stay competitive in beverage?. Read this before your next product launch or hiring decision:

7 years. Countless wins. Ben’s been a cornerstone of Protis Global—and today we celebrate everything he brings to the table. Congrats, Ben. Here’s to what’s next. 👏

From AI to adaptogens, here’s how the beverage industry is transforming in 2025—.And what it means for hiring:

What an incredible time we had last week! Our remote team joined us in person, and the energy was unmatched. From a fun Welcome Lunch to aligning at our Mid-Year Sales Meeting, we built momentum for a strong back half of the year. We can’t wait to see what the rest of the year

2025 beverage trends aren’t just about taste. They’re about talent, tech, and strategy. Here’s what brands should focus on now:

Decentralized water systems might be the future—and A1RWater is already there. Pete Carr and Ryan Bibbo explain how they’re scaling impact:

Legacy, leadership, and loyalty. Scott Northcutt shares how Bacardi builds premium brands through people-first strategy.

The non-alc wave isn’t slowing down. 2025 will be defined by brands that innovate and hire for the moment. Full breakdown here:

Adaptogens, nootropics, and botanicals aren’t fringe—they’re the future. What does that mean for hiring in beverage?.This post covers it:

Most job seekers freeze during tough questions. Here’s how to respond with clarity, confidence, and strategy: