Primary
@Primarydotcom
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Following
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Welcome to Primary. Every color for every kid. Shop for babies and kids, not boys and girls. Anything goes because everything goes.
NYC
Joined June 2014
Thank you Built In for naming us as one of the 50 Best Startups to Work for in NYC 2023! We are so excited for this recognition. 🎉 ❤ 🎊 . Click the link for the full list:
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RT @btransatlantic: I really like that @Primarydotcom doesn't have gender categories on its website. also love their clothes for my kids :).
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RT @MPWalkergirl: @Primarydotcom has put their money where its corporate heart, mind & mouth is…Leading with words & action in the work of….
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Our UPF50+ swim and sun gear just got a great mention in the @FatherlyHQ list of best sun protective clothing for babies! Check it out here:
fatherly.com
SPF clothing is a must for babies. These are the best infant swimsuits, baby sunglasses, baby sunhats, and baby rash guards for a sun-safe summer.
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We’re excited to be featured in the new @motherlymedia rundown of essential beach items for baby! Check it out here:
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RT @SnorlaxPokekid: New dresses with POCKETS available for your #PokeKids from @Primarydotcom. #NotSponsored 20% off 5+ items with code SPR….
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RT @sherlonya: Thanks to @Primarydotcom, I could order a purple hoodie and a purple t-shirt for my purple-loving son. I mean he LOVES purpl….
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RT @JoanDalgleish: Another reason to shop at @Primarydotcom 💕 I LOVE this brand. Highly highly recommend.
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We are so pleased to share that @motherlymedia just posted an article highlighting Primary’s new line of soft, breathable, 100% cotton percale bedding for baby and kids! Read it here:
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So much fun having some of our favorite heart styles featured on this morning’s @TodayShow segment full of amazing Valentine’s Day shopping suggestions! If you didn’t catch it live, you can watch it here:
today.com
Love is in the air as Shop All Day contributor Chassie Post joins Hoda and Jenna to share the best Valentine’s Day gifts for that special someone in your life. She shows off the perfect pajama set, a...
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A big shoutout and thanks to @TheStrategist for featuring Primary’s new bedding collection in their latest roundup of not-to-be-missed shopping selections! Check out the article here:
nymag.com
Including a romantic collection from Hill House.
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Excited to share that @USATODAY featured Primary in their new rundown of 12 baby brands that won’t break the bank:
usatoday.com
From Burt's Bees to Gerber to Primary to Hanna Andersson and more, these are the best affordable organic baby clothes brands.
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A big thanks to @MotherlyMedia for helping to spread the word about our epic End of Season Sale!.
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We are excited to share that @CNNUnderscored featured our family matching PJs (now 50% off!) in their recent holiday gift guide “20 Adorable Holiday Pajama Sets For The Whole Family.” See the roundup of great gift ideas here:
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RT @homebrew: @Primarydotcom “So we started our company with the premise that every color should be for every kid.”. Via @Forbes . https://….
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We are pleased to share that our founders Galyn and Christina were featured in @forbes discussing Primary’s gender non-prescriptive approach to kids clothing and our mission to ensure all kids feel included! Read it here:
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A big thanks to @nytimes for their feature on how Primary implemented our switch to a four-day work week! Read the article where they speak with our very own @cap, here:
nytimes.com
After embracing flexible work styles during the pandemic, some companies are now embracing a shorter week.
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Thanks, @BritandCo for featuring our GOTS-certified organic cotton PJs (available for grown-ups + pets, too!).
brit.co
Dog PJs included!
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