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Precima, a NielsenIQ Company Profile
Precima, a NielsenIQ Company

@Precima

Followers
923
Following
378
Media
750
Statuses
2K

We help retailers drive sales, boost profitability, and build customer loyalty through customized, data-driven solutions.

Worldwide
Joined May 2011
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@NielsenIQ
NIQ
4 years
Harvey Ma, our SVP of Omni, Consumer, and Retail Performance, is leading off Groceryshop with an exploration of the future of online and brick-and-mortar retail. Some highlights 👇 (Thread | 1/4) 🖥️ No going back: E-commerce is now an established channel for CPG shopping.
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@Precima
Precima, a NielsenIQ Company
5 years
Access to actionable insights can help retail category managers offer superior assortments and provide a more personalized experience to shoppers, among other benefits according to research by Precima and @CoresightNews. Learn more: https://t.co/CXDu2QzdJa #categorymanagement
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@Precima
Precima, a NielsenIQ Company
5 years
Based on recent research from #Precima and @CoresightNews, the increasing penetration of e-commerce is the topmost challenge facing retail category managers, with 40% of respondents reporting it as “very challenging”. Read the full report: https://t.co/jKvGPGZoho #foodretail
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@Precima
Precima, a NielsenIQ Company
5 years
78% of respondents cite analytical thinking as a top skill for succeeding in Retail Category Management today and in the future. According to research from #Precima and @CoresightNews. Read the report: https://t.co/jKvGPGZoho #retailanalytics #categorymanagement
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@Precima
Precima, a NielsenIQ Company
5 years
Customer literacy, which includes localization and personalization, is one of the top 3 most important skills for retail category managers. Read the latest research report from #Precima and #Coresight to learn more: https://t.co/jKvGPGZoho #categorymangement #retailanalytics
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@Precima
Precima, a NielsenIQ Company
5 years
The acceleration of online grocery shopping behavior over the past year, coupled with changes in the make-up of in-store trips, has created a cascade of consequences for retailers per Brian Ross president, @Precima. https://t.co/tjwKqgWcfL #groceryretail #onlineshopping #Pricing
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@Precima
Precima, a NielsenIQ Company
5 years
Personalized pricing in retail is advancing on 3 fronts – the omnichannel view, the external perspective, and the transformation of process. Where does your organization stand? https://t.co/ZhoQPSwXEO #Personalization #Pricing #Groceryretail #omnichannel
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@Precima
Precima, a NielsenIQ Company
5 years
From promotion selection to price and assortment management, most food/drug/mass retailers are ready to automate key category management processes according to new research. Read the #Precima report to learn more: https://t.co/jKvGPGZoho #categorymanagement #Groceryretail
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@Precima
Precima, a NielsenIQ Company
5 years
Actionable insights from an AI analytics platform empower Retail Category Managers to offer more personalized shopper experiences. Download the report: https://t.co/jKvGPGZoho #Precima #Categorymanagement #AIAnalytics #retailanalytics
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@Precima
Precima, a NielsenIQ Company
5 years
Our latest research reveals the main 3 challenges facing today’s Retail Category Managers in food/drug and mass retail. Read the #Precima, a Nielsen company and @CoresightNews report to learn more: https://t.co/jKvGPGZoho #categorymanagement #groceryretail
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@Precima
Precima, a NielsenIQ Company
5 years
Over the past year, the shift to digital in #grocery retail has challenged category managers. There are four key imperatives to enhance category management effectiveness today according to our latest research. Learn more: https://t.co/jKvGPGZoho #categorymanagement
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@Precima
Precima, a NielsenIQ Company
5 years
From promotion selection to price and assortment management, most food/drug/mass retailers are ready to automate key category management processes according to new research. Read the #Precima report to learn more: https://t.co/jKvGPGZoho #categorymanagement #groceryretail
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@Precima
Precima, a NielsenIQ Company
5 years
Personalized pricing in retail is advancing on 3 fronts – the omnichannel view, the external perspective, and the transformation of process. Where does your organization stand? https://t.co/ZhoQPSwXEO #Personalization #Pricing #Groceryretail #Omnichannel
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@Precima
Precima, a NielsenIQ Company
5 years
From promotion selection to price and assortment management, most food/drug/mass retailers are ready to automate key category management processes according to new research. Read the #Precima report to learn more: https://t.co/jKvGPGZoho #categorymanagement #groceryretail
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@Precima
Precima, a NielsenIQ Company
5 years
Actionable insights from an AI analytics platform empower Retail Category Managers to offer more personalized shopper experiences. Download the report: https://t.co/jKvGPHgZ8W #Precima #Categorymanagement #AIAnalytics #RetailAnalytics
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@Precima
Precima, a NielsenIQ Company
5 years
Our latest research reveals the main 3 challenges facing today’s Retail Category Managers in food/drug and mass retail. Read the #Precima, a Nielsen company and @CoresightNews report to learn more: https://t.co/jKvGPGZoho #categorymanagement #groceryretail
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@Precima
Precima, a NielsenIQ Company
5 years
Over the past year, the shift to digital in #grocery retail has challenged category managers. There are four key imperatives to enhance category management effectiveness today according to our latest research. Learn more: https://t.co/jKvGPGZoho #categorymanagement
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@Precima
Precima, a NielsenIQ Company
5 years
Using an analytical platform to access actionable insights from data was cited as the topmost best practice today by retail category managers, with 59% of respondents citing it as “important." Read the full report: https://t.co/jKvGPGZoho
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@Precima
Precima, a NielsenIQ Company
5 years
Based on recent research from #Precima and @CoresightNews, the increasing penetration of e-commerce is the topmost challenge facing retail category managers, with 40% of respondents reporting it as “very challenging”. Read the full report: https://t.co/jKvGPGZoho #FoodRetail
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1
@Precima
Precima, a NielsenIQ Company
5 years
78% of respondents cite analytical thinking as a top skill for succeeding in Retail Category Management today and in the future. According to research from #Precima and @CoresightNews. Read the report: https://t.co/jKvGPHgZ8W #retailanalytics #categorymanagement
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