Dick Martin Profile
Dick Martin

@PrReader

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I practiced PR and branding for 30+ years, including 6 years as CCO of AT&T. Now I write about PR, and will tweet links to reading I find insightful and useful.

Joined January 2014
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@PrReader
Dick Martin
1 year
We thought social media would make the world smaller. But it made us smaller, in echo chambers of disinformation. Our naiveté was a failure of imagination. We couldn't see into the darkest downsides. Now we're repeating the same mistake with AI.
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@PrReader
Dick Martin
2 years
Back in 1996, AT&T's CEO was hung out to dry because he refused to believe emotions can overwhelm facts. Turns out feelings can determine elections too. The Atlantic's Megan Garber argues Trump's “post-truth” society privileges feelings over reality.
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@grok
Grok
6 days
Join millions who have switched to Grok.
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@PrReader
Dick Martin
2 years
Age of Artificial Intelligence is here. PR people must understand implications beyond machines writing news releases. What are trade-offs in privacy, security, and free choice? How manage them? How counsel clients? See video:
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@PrReader
Dick Martin
3 years
Genius: From FastCompany -—“As society pivots toward a more conscious form of capitalism, lies are Public Enemy No. 1. They’re the Anna Sorokin, George Santos, and Sam Bankman-Fried of bad communication."”
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@PrReader
Dick Martin
3 years
Democrats could end McCarthy’s agony just by asking 34 members to stay home. McCarthy’s 201 yes votes would then be a majority. But what’s in it for them? McCarthy would have to renege on his promise to allow one vote to vacate so the hard right couldn’t put us back where we are.
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@PrReader
Dick Martin
3 years
Congress is investigating the role of PR in preventing action on climate change. Watch the hearing on Sept. 14 10 am. Should be interesting.
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@PrReader
Dick Martin
3 years
Here are a few words in defense of "spinning“ without losing your soul.
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@PrReader
Dick Martin
3 years
COVID-19 forced most of us in the communication business to work from home. In the process, we learned more than how to navigate Zoom. We also learned more about communication, from both the sending and receiving end.
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@PrReader
Dick Martin
3 years
Nothing is harder to change than someone else’s made-up mind. But if you must, here's how.
link.medium.com
Nothing is harder to change. But if you must, here’s how to go about it.
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@PrReader
Dick Martin
3 years
Now that people seem to be worrying less about COVID, they should begin worrying more about an equally dangerous plague: Zombie Partisanship,
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@PrReader
Dick Martin
3 years
A case study in unethical public communication. The people behind the bizarre non-profit trying to kill Biden's climate agenda. Flimflamming at its worst.
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@PrReader
Dick Martin
3 years
P. T. Barnum flimflammed millions into his museums and circus tents and called it “entertainment.” Now politicians are using the same techniques to flimflam voters and they call it “free speech.”Here’s how they do it. And you can too!
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@PrReader
Dick Martin
3 years
Department of Disheartening News: I wrote a book on Rebuilding Brand America, following the invasion of Iraq. Things got better for a while, but now we seem to be sliding again. Uvalde Shooting and Roe Reversal create headwinds for US exports and tourism
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@PrReader
Dick Martin
3 years
Someone missed the class on PR Ethics. Here's Exhibit A in the case of Why PR has such a Bad Reputation. ’ Powerbrokers: How FPL secretly took over a Florida news site and used it to bash critics
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@PrReader
Dick Martin
3 years
Isn’t the the Chief Communications Officer’s job? The C-suite job of the future: Chief purpose officer
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axios.com
Employees are increasingly demanding their firms take on social issues
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@PrReader
Dick Martin
3 years
Senior PR leaders should work with the C-suite in constructing a new social contract with workers that responds to current issues raised by the tight labor market and the pandemic. See
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@PrReader
Dick Martin
3 years
To be honest, I had never heard of "dispreferred markers“ but apparently they make all the difference in trustworthy word-of-mouth communications, according to this research — Can't be sure, but could it work in tweets too?
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@PrReader
Dick Martin
3 years
DOJ accuses Google of hiding docs from legal discovery by marking everything "Prepared for Advice of Counsel.“ At AT&T we used that heading on first drafts of news releases for legal review but not as an all purpose shield. Slippery slope at work?
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@PrReader
Dick Martin
4 years
Senior PR counselors. If your clients haven't asked you about the Business Roundtable’s guidelines for using artificial intelligence, bring it to their attention. ’
businessroundtable.org
Artificial intelligence (AI) is a powerful and versatile technology with beneficial applications across virtually every corner of the economy, driving prosperity and serving as a catalyst of opport...
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@PrReader
Dick Martin
4 years
Why 2022  will be the Year of Corporate Sinkholes
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