Apple just lost more money in 4 months than most countries make in a year. $1.1 trillion gone because Tim Cook made the exact decision Steve Jobs refused to make for 14 years. Warren Buffett called it brilliant. Jobs called it poison. How Apple's greed is finally backfiring:🧵

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Thanks for reading! Hi!! I'm Polly. 2 years ago, I left Asia's biggest outsourcing firm after watching founders get scammed by bad hires. So I decided to build VisionBrain to fix hiring forever.

And that's a wrap! Wild how far Apple's fallen from Jobs' vision. He'd be devastated. Jony Ive's departure said everything. This is what happens when finance runs product - overpromise, underdeliver... Siri can barely function but they're selling AI dreams. Thoughts? 👇

The lawsuits started piling up. "Apple's advertisements cultivated clear consumer expectation that transformative features would be available upon release." Instead, significantly limited or entirely absent version of Apple Intelligence.

March 2025: Tim Cook lost confidence in Giannandrea's ability to execute. Apple stripped control of Siri from him and his deputy. Mike Rockwell, the Vision Pro executive, took over. But the damage was already done.

Time was running out. Shareholders expected AI features. Apple rushed to WWDC 2024 with nothing but staged demos. They promised transformative features that didn't exist. Sold millions of iPhone 16s based on complete fiction.

Apple's CFO cut their AI chip budget in half in 2023. The team was told to "do more with less." Result: Apple had to beg Google and Amazon for computing power. The world's richest company couldn't afford its own AI infrastructure.

When ChatGPT launched in November 2022, Apple was caught completely off-guard. Apple Intelligence wasn't even an idea back then. Giannandrea downplayed ChatGPT, insisting these models had "limited utility." The world was being transformed by the technology he dismissed.

Apple hired John Giannandrea from Google in 2018 to fix their AI problem. Instead of unity, the team fractured completely. Craig Federighi secretly built a competing AI division called "Intelligent Systems" Apple had two AI teams fighting each other inside the same company.

This disaster traces back to 2011 when Apple bought Siri for 200 million. Steve Jobs had massive plans for it, then died just as Siri launched. What followed was 13 years of internal chaos and missed opportunities. By 2022, Apple wasn't even thinking about AI.

Apple Intelligence was supposed to be their own technology. Plot twist: most demos were actually running on ChatGPT. Apple arrived late to AI, showed up empty-handed, and borrowed someone else's homework. Not very Apple-like at all.

Craig Federighi, Apple's head of software, was reportedly shocked when he tested the real software. It couldn't do half of what Apple had already shown to the public. Yet they were already running iPhone 16 ads featuring Apple Intelligence.

According to The Info, Apple faked those sleek demos. The most impressive integration scenario never actually ran on test builds. Even Apple's own engineers had never seen the features work in real life. The only functional part? The pulsing rainbow ribbon around the screen.

June 2024: Apple unveils Apple Intelligence at WWDC. The demo was flawless. Siri pulling flight info from emails, cross-checking lunch plans, mapping routes seamlessly. Millions watched in awe as Apple finally entered the AI race. Everything they saw was completely fake.

Apple's AI disaster just triggered the biggest false advertising scandal in tech history. They staged Apple Intelligence demos. Even their own engineers had never seen the features work. Only the Siri rainbow glow was real. The chaos behind Apple's embarrassing failure:🧵

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If you enjoyed reading this thread 1. Follow @PollyA36379 2. RT the first tweet https://t.co/09nY1qTXDO

Thanks for reading! Hi!! I'm Polly. 2 years ago, I left Asia's biggest outsourcing firm after watching founders get scammed by bad hires. So I decided to build VisionBrain to fix hiring forever.

That's a wrap! I remember the Windows Phone too... my friend had one and it was painfully clunky haha. But seriously, Suri's story proves that patient, boring work often matters more than flashy headlines. Wild comeback story. What do you think? 👇