Sienna
@PlotTwistPress
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Fulltime Author. Sometimes I turn book scenes into viral TikToks.
TikTok
Joined December 2025
TikTok can change everything for your book sales. But most people skip the ONE step that determines if your video gets 50 views or 50,000. Here's the complete starter guide (bookmark this):
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Hey @grok whats your number one advice before publishing my third romance book in january?
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My god growing an account on X is harder than I thought! Give me a follow and Iāll follow back, lets grow together āŗļøš
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When people say Iām lucky to get book sales on booktok I show them this chartā¦ #indieauthors
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Critical mistake: being too broad. Liking fantasy AND romance AND thriller content confuses the algorithm. Pick ONE primary genre. Stick to it. The algorithm needs consistent signals to understand what you create and who should see it.
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You'll know it's working when: ā 80%+ of your For You Page is book content in your specific genre ā BookTok creators in your niche appear in suggested follows Skip this step and your content gets shown to the wrong people. Every. Single. Time.
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This is the step everyone skips: ACCOUNT WARM-UP. Spend 3-7 days training the algorithm before you post anything. ā¢Search & watch videos in YOUR genre ā¢Let videos play to completion ā¢Follow book reviewers in your niche ā¢Leave thoughtful (not generic) comments
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Here's the problem: If TikTok shows your romance book to thriller readers in that first wave, they'll scroll right past. Game over. So how does TikTok know who to show your content to? It learns from YOUR behavior on the app.
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First, understand how the algorithm actually works. When you post, TikTok shows your video to a small test group of 0-50 users. If they watch, engage, and rewatch ā TikTok expands your reach. If they scroll past ā your video dies before it ever had a chance.
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