Playful Promises
@PlayfulPromises
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Home of iconic lingerie brands. Quality, Fit and 90+ bra sizes. Designed in London, shipped globally. 30-34 A-H (US K), 36-44 B-H (US K). UK 8-28 / US 4-24.
London
Joined April 2009
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Our best Sellers Ramona & Eddie Black are back in stock 🖤
Be quick before you miss the chance to snap up these beautiful sets 👀
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Things you need to know about why we chose Violet Chachki to model our new range of Bettie Page Lingerie:
1. Violet is gender fluid. We did not choose "a man". We chose a gender fluid person that is not represented in the media, and certainly not in the lingerie industry.
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2. Deliberately misgendering someone, once informed of their gender identity, is cruel. It also implies that trans women are not accepted. We stand with our trans, gender fluid and non-binary friends, you are all welcome.
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5. So many lingerie campaigns are created with the male gaze in mind. Less so than 20-30 years ago, but it's still there. What does using a non-binary model who is not a cis woman, shot by a woman, wearing lingerie created by women, say to you about the male gaze?
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3. We also chose to use a non-binary model because the vintage/pinup community has certain issues with gender (also racism, but that's another thread). We've seen comments comparing "modern" women to their "classier" counterparts of the past.
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Fetishising plus size women doesn’t mean you respect or support them. They also do not owe you a response just because you’ve rode in to say “well *I* think you are attractive”, under the false pretences that you are the one man on this earth that does.
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Also, you can't claim to be a fan of Bettie Page without acknowledging that what she was doing at the time was severely frowned upon. If you expect a brand named after her to do things by the book, you're missing the point of what she stood for.
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I realize I didn't mention the points (because they seem obvious to me) that 1) Violet looks stunning, always and 2) her style is so closely aligned with everything Bettie that it's a match made in heaven.
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Often, there's an implication that women who had less agency and freedom are "better" than women now. A non-binary model raises questions about how we view pin-ups of the past, and how we talk about images of women today.
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We heard the Prince supports green causes - good thing our eco-friendly toys are fully biodegradable
#PrinceOfPegging
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4. Drag is about looking at hyper-femininity (or the opposite for Drag Kings). Lingerie is one of the most traditionally "feminine" products one can buy (or at least how this is presented in advertising). Which leads me on to...
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Finally, we're extremely proud of this campaign, we're extremely happy with the feedback, thank you ❤️
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This photo blew up our IG, and for good reason! 😻
@Jake_DuPree
causing heart palpitations in the Regalia Skylar set!
This limited edition set runs in 32-34 A-E (US DDD/F), 36-38 B-DD and UK 8-18 / US 4-14
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.
@lexylu_pinup
is such a stunner in our Anneliese set and the
@fullerfigurefullerbust
x PP Polka Dot Robe! 😻
🔎 ANNELIESE - Available in 30DD-H (US K), 32-34 A-H (US K), 36-44 B-H (US K) and UK 8 - 26 / US 4 - 22.
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Name a more iconic duo than
@MissDeadlyRed
and our Eddie set 🥰
Don't snooze on this style, stock is limited and might not be back!
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Hi, we're the inclusive, LGBT+ and sex worker friendly brand you've been looking for. We cover over 85 bra sizes, including creating the same designs across the size range at the same price. Thank you to
@VICE
for filming behind the scenes of our
@leynabloom
campaign!
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We currently have 78 bra sizes available. By the end of the year, we’ll have 83. It’s taken 15 years to get this far. We’re independent (i.e. no outside funding), and there’s 5 of us working full time on the brand.
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Everyday delights in our Deja Day lingerie sets 😍🖤 This range is available in multiple colourways and shapes for you to find your perfect set for everyday wear. Here the Grace set in Black and Pink is worn by
@MissDeadlyRed
Shop here:
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So excited about our next Bettie Page Lingerie collection, shot on the stunning
@VioletChachki
, we just had to tease a bit...
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We're excited to announce that
@dearscantilly
has joined our selection with fearless lingerie for fuller bust babes. The brand offers bondage-inspired details and feisty designs for fuller busts - 32-38 DD-HH (US L). Shop on our UK and US sites, both of which ship worldwide!
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The plus size collection you've been waiting for is here! We're beyond excited to have teamed up with burlesque superstar
@DitaVonTeese
and her exquisite
@ditavonteeselingerie
collection to create exclusive plus size options 😱
🔍 MILLICENT CURVE
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Next up: why trans women aren’t your “dirty secret” and why black women aren’t food items.
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The new
@gabifresh
x Playful Promises collection has just dropped 🙌 Shop hot lingerie in UK 16-28 / US 12-24 (+2 options up to UK 30 / US 26) and bra sizes 36-38B-G/H 40-44C-G/H (H = US K cups).
UK:
US:
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Shop Nola Toffee in our buy a bra and get a free brief offer now! ✨
🔍 Nola Toffee
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To add: there are many sex workers who offer services you are looking for, who you should pay. Talking to women, who you likely do not know, like you would in a fantasy is dehumanising. Try the wild idea of speaking to women like they are not just pieces of meat 🤷🏻♀️
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Hey
@instagram
would love to know why dick pics are not against the rules but you’ve hidden our
#playfulpromises
hashtag and blocked
#bettiepagelingerie
hashtag? You allow abuse to run rampant but god forbid femme sexuality is expressed 👎🏻👎🏻👎🏻
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Just how badass does
@MissDeadlyRed
look in Eddie?! We adore this strappy design!
Shop the Eddie set in 30DD-H (US K), 32-34 A-H (US K), 36-44 B-H (US K) and UK 8 - 26 / US 4 - 22. We won't be restocking this set, so snap it up while stocks last!
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Introducing 'Rosabelle' in Dark Cherry by
@ditavonteese
- Now available in core and curve sizing. 🍒 🖤
Dita Von Teese worked with her team of designers and embroidery technicians to create the beautiful 'Rosabelle' set. 💋
🔎 EVELINA
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Absolute babe
@MissDeadlyRed
looking gorgeous in the
@FelicityHayward
x PP Sybil set 🌷 Shop now in 32–34 A – H (US K), 36-44 B – H (US K) and UK 8 – 26 / US 4 – 22 - this set (like all of our pieces) won't be restocked - shop now!
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Guess what's back in stock? The pink
@gabifresh
x Playful Promises is back in limited quantities on our UK and US sites (both ship worldwide). And, to celebrate, the entire collection is 20% off for a limited time only!
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It finally feels like summer is around the corner! Get your bikini on with our gorgeous embroidered style. Pic is of the stunning
@yanasinner
<3
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The lace on the
@DitaVonTeese
Rosabelle set is just sublime! Don't forget that we also offer this set (and a selection of others) in plus sizes as part of an exclusive collaboration.
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When you scroll through instagram, make sure you like as many images of POC as you do white people. It's absolutely true that photos of POC get less interaction, and it gives companies the [poor] excuse to not push for diversity.
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To fight back against ageist stereotypes, we launched our Ageless Fashion campaign in 2017, featuring models in their late 60's rocking our lingerie, and revisited the campaign in 2018. This year, we have worked with the fabulous Rachel Peru
Read more:
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Naughty but nice, the Babydoll & Ruffle brief combo is the dreamiest loungewear ever!
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The lace on the Evelina Curve set is everything! 😍
Evelina is available in 38-42 B-H (US K) and UK 18-24 / US 14-20
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Its your LAST CHANCE...
To shop Cassia ivory & Blue in caged and quarter cup style now! In our buy a bra and get a free brief offer, ends tomorrow 10am BST 🤩
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You can keep your hat on 🎩 Babe
@Candiceelizabth
looks fabulour in the Jaquelina set, shot by
@1equinoxstudios
!
Shop this or the quarter cup version in 30-34 A-H (US K), 36-44 B-H (US K) and UK 8 - 26 / US 4 - 22 while stocks last!
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Absolute babe
@Candiceelizabth
in Henrietta!
Stock is very, very limited and will not be re-stocked - grab your size while you can 👀 Sizes are 30-34 A-H (US K), 36-44 B-H (US K) and UK 8 - 26 / US 4 - 22
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Evelina Curve is here!
We're beyond excited to have teamed up with burlesque superstar
@DitaVonTeese
and her exquisite lingerie collection to create exclusive curve options 😱
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.
@sarahjayroberts93
is such a cutie in our Monica Peach set!
pssssttt.... this set is in our Black Friday sale, along with so much more - everything is limited edition and won't be back 😱
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Stay true in Mayla Blue 💙
@/beccasoph flashing those baby blues - we adore the intricate embroidery on this set ☁️
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We’ve always been LGBT+ (and sex worker) friendly, and we’re not stopping yet! Stay tuned for a badass new campaign launching next week 🌈
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We know we're doing something right when someone gets upset about how our images "promote bondage" and that we're "disgusting" 💃💃💃💃
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.
@MissDeadlyRed
is glowing in our
@dejadaylingerie
Emma Mustard set! This unwired bralette set for fuller busts is perfect for staying comfy yet supported this winter
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The final arrival in this season's
@DitaVonTeese
lingerie x Playful Promises size extension: Rosabelle. Channel your inner femme fatale with this dramatic rose embroidered set 🌹
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.
@lingerie_addict
looking like a real life fae in the Joey set, shot by
@tigzrice
💗 We love pairing this set with our Pink Stockings!
🔍 JOEY - available in 30DD-H (US K), 32-34 A-H (US K), 36-44 B-H (US K) and UK 8 - 26 / US 4 - 22.
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Come on Eileen, shop the sale 🚨 we love the bejewelled nips on this set!
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We can't believe how unreal
@luuudaw
looks in our Roswell set from our most recent
@felicityhayward
collection! paired with our acid lime stockings 😍❤️ 🔎 ROWSWELL - Felicity X PP - Available in 32–34 A – H (US K), 36-44 B – H (US K) and UK 8 – 26 / US 4 – 22
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People: Running a lingerie brand sounds so glamorous!
Me:
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Breathtaking details, darkness meets delicates. 🖤💋
@GlamGothBeauty
is irresistible in
@DitavonTeeselingerie
EVELINE set in aubergine is also available in Navy ✨
🔎 EVELINA - Shop limited edition available in 38-42 B-H (US K) and UK 18-26 / US 14-22
#goth
#glam
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What people think running a lingerie brand involves: playing with lingerie all day.
What running a lingerie brand actually involves: random blokes sending you DM’s of their bum holes while you are trying to eat dinner and you aren’t even surprised anymore.
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The
@gabifresh
On The Rocks set goes perfectly with the Betty Robe! Perfect mix of glam and sexy
#gabifreshxplayful
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The Chantal set looks just as good from the back as the front ❤️ With cut outs galore, this style is available in White and Red
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.
@isabelnichollsnall
is SUCH a babe in the new
@DitaVonTeese
Curve set!
We've just launched the first curve style in collaboration with iconic burlesque star
@DitaVonTeese
! Shop these sizes exclusively at Playful Promises
🔍 MILLICENT CURVE
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Did you know we make the same sexy bras across our size range (32-36 A/B-D, 30-36 DD-G (US I), 38-42 B/C-G (US I)) all at the same price? Just saying.
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Don't forget this week 10% from selected items sold goes to
@everymomcounts
to mark
#IWD2023
💞
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The new collection has launched! This raunchy new line features drag and burlesque starlet
@VioletChachki
😍 Stock is limited, so don't miss out!
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Obsessed with
@FFigureFBust
rocking the Sky set (corset isn't ours), shot by
@tigzrice
! Oh, and.... about that robe... you might just find this on our website in August, in a very special Fuller Figure Fuller Bust x Playful Promises collab!! Exciting!
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Meeeooowwww,
@AvaArachnie
looks so badass in the Katja set from sub-brand Regalia!
#repost
Shop the look in 32-34 A-E (US DDD/F), 36-38 B-E and UK 8-18 / US 4-14. As usual, all of our stock is limited edition!
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Restock alert! 🚨 Elegance at its kinkiest. 💙 Feel exquisite in the satin bondage-inspired RAMONA set. Now restocked for your pleasure. 💋Featuring
@missdeadlyred
Shop UK -
Shop US -
Shop AUS -
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Don't like the fact that we post images of women from sizes 8 to 24? There are plenty of brands that just show sizes 8-10 🤷
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.
@MissDeadlyRed
forever fancy in the Deja Day Sophia set! Did you know that we're expanding our Deja Day sizes to our full size range this autumn? Styles start dropping from July onwards
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The
@DitaVonTeese
Rosabelle set is a dream, and currently available in our UK and US websites!
🔎 ROSABELLE - available in 32-36 B-F (US G), 38 B-E (US DDD/F) and UK 8-16 / US 4-12
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A (frankly, hot AF) photo we reposted of a customer kicked up quite a fuss on the Bettie Page Lingerie Instagram. Because she has armpit hair. It’s 2019 and grown people are offended by a stranger’s body hair. (1/11)
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We don’t do the whole “we’re making THE MOST bra sizes!” Press nonsense, because it’s just not true. But I’m fairly certain we are making more sizes than other independent brands. Because it’s difficult, guys!
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I'm, frankly, disgusted at the abusive comments we're getting on IG for re-posting a model who uses a wheelchair, but still has a range of movement in their legs. And I'm even more angry that people get this on a daily basis both online and offline. Stop it.
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💥FLASH SALE 💥We're giving you 50% OFF all of our swimwear and activewear on ALL our sites with code SUMMER20 - offer ends on the 29th at 10AM
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FOSTA and SESTA is deeply concerning. We fully support sex workers.
We're looking for sex workers that would be interested in being interviewed/quoted in a blog post. Please get in touch if this would be of interest anna
@playfulpromises
.com ❤️
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Have you picked up the Evelina set by Dita Von Teese Lingerie yet? This might be the prettiest lace we have ever seen!
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Who hasn't wanted a powder-puff lingerie set before?! We've got you sorted with a black and pink version!
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So long 2019! Thank you for joining us on our journey as we celebrated our 15th anniversary ✨💃 We are still an independent brand, we believe in pushing diversity and inclusivity every day, not just for the PR. We're so proud of what we've achieved this year, which includes...
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Adore this shot of
@VanRubyRoxx
wearing our
@CollectifLondon
x PP Palm Bikini, shot by
@heidicalvert
🌴Don't forget you can get HALF OFF this bikini and much more (all of our swim and activewear) with code SUMMER20
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It's NEVER too early to start planning your holidays, especially with our amazing new swimwear collaboration with
@CollectifLondon
to give you some inspo
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When men email us asking to put them in touch with our models 🤦🏼♀️ we're not a dating agency, you're creepy AF
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