Phi Long Bui
@PhiLongBui
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Co-Founder @ Swayze | 63 countries & counting 🌍 | Martech CEO of the Year ’25 | 🇵🇱🇻🇳
New York
Joined February 2012
Don’t be afraid to spend money on an adventure. Be afraid of getting old and realizing the only place you ever went was to work.
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We had to hire a Gen Z translator. Some recent translations I learned: • “Say less” → Got it, no explanation needed • “Bet” → Yes / agreed • “It’s giving…” → That’s the vibe this has • “Low-key / high-key” → Slightly / very • “No cap” → I’m serious • “That’s
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My 2025 Wrapped • $15k MRR post-pivot (Oct–Jan) • 120M views across sm • Raised $500k • Moved to SF • Reached interview stage at YC • Demo broke at YC interview • Sent V10 in bouldering • Sub-48 min 10K • Sub-22 min 5K • 36 pull-ups in one go • 2 one-arm pull-ups
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Not every lion that chased the deer caught it. But every lion that caught a deer chased it.
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I was told I need to sell all my furniture to look like a true startup founder in the US
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Finally met @garysguide from Gary’s Guide Newsletter For the past year, my Monday 8am routine was simple: open Gary’s Guide catch up on startups + AI bookmark the coolest events of the week Conferences, dinners, founder runs. Sauna with founders. Poker nights. Random rooms with
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Imagine telling your younger self you’d move to New York City and one day build your own company there…
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Worst case? It fails and you get a job. Best case? You build something that changes everyone’s lives. You only live once. You’ll only regret never trying.
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You manage payroll, ESOPs, legal, banking, taxes, accounting. And if you’re an immigrant founder, you’re doing all of this while navigating visas and deportation risk. The workload is unmatched. You’re not doing a job, you’re running every function of a company in a foreign
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Nothing comes close to the daily pressure of being a founder. One day it’s marketing and content just to get downloads. The next it’s sales pipelines and thousands of emails. Then product: user feedback, feature decisions, shipping updates, App Store and Google Play battles.
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High school wasn’t that hard. University wasn’t that stressful. Corporate jobs were pretty easy. Consulting was intense, but you never owned the outcome.
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Building a startup is hard. Hard in a way nothing else prepared me for.
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Let people talk. It means you moved. Most people live lives so boring no one ever mentions them.
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If life is a movie and you aren’t the main character of your own story what are you doing?
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VC events are getting unhinged. AI bubbles Seed injections Fake money everywhere Still… some very real founders and very real conversations inside. NYC never disappoints.
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If you follow ambition long enough, it eventually leads to New York. The top students, founders, bankers, consultants, operators, even the richest people, they all end up here. No one comes to NYC for comfort. They come because this is where the world’s best show up to compete.
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The funny thing about starting a company: People think the downside is catastrophic. Best case, it works and becomes massive. If it fails, your worst case is most people’s best case, applying for a job.
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