Peter Robbins - scales venture startups & studios
@Peter_Robbins_
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7M Customers Grown Through Content & Strategy | Building Communities In The Floating Economy | Connecting Entrepreneurs, Investors, NGOs & Governments
New York, NY
Joined June 2012
Failure near the water isn’t emotional. It’s feedback. And the ventures that last are the ones that learn faster than they break.
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I’ve seen pilots fail on day one and still fund their next version. Because the founders understood what happened, they didn’t get defensive, they got smarter.
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A mooring line snaps. A pontoon drifts. A module floods. That’s not failure, that’s data. It’s the system teaching you what to fix before it gets expensive.
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The ocean gives feedback faster than any investor, spreadsheet, or dashboard. When something fails, you find out instantly… no filters, no opinions. - Urban Rigger Floating Student Housing. Photo by UrbanRigger.
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Finance nerds: look at the concession term, the insurance cost, and the mooring design. If those don’t exist, neither does your ROI. #InfraDebt
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The future of offshore won’t be one monolithic structure. It will be a network of smarter parts working together Systems that anticipate, respond, and evolve.
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When you build in modules, the infrastructure behaves more like software. You’re no longer locked into version 1.0 forever. You can iterate. Upgrade. Scale.
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In floating infrastructure research, modular configurations have been ranked by performance. For example, some designs achieved over 53% weighting in seakeeping criteria.
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Offshore systems are increasingly designed as modules. Instead of one fixed build, you now see units that can be installed, swapped out, upgraded, or moved, just like hardware.
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The modular floating platforms market was valued at USD 2.18 billion in 2024 and is projected to reach USD 5 billion by 2035.
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Waterfront retail: people love views. But investors love cash flow. Build for the tide, not the Instagram shot. #CommercialRealEstate
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Aquaculture & offshore food systems? Long ignored (way too long), now needed (more than ever). Consider where you anchor your nets before you anchor your returns.
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The floating markets remind me that systems built from need tend to outlast the ones built for novelty. They evolve quietly, adapt endlessly, and remind us that progress doesn’t always start from scratch… Sometimes, it just learns how to float better.
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When I look at today’s efforts in floating logistics or nearshore infrastructure, I see the same DNA. The technology is new, but the principle isn’t.
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From above, it looks chaotic, hundreds of small boats weaving through tight canals. But underneath that movement is coordination. Supply, pricing, and timing flow through observation and habit. It’s not managed by code; it’s managed by rhythm.
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What strikes me is how infrastructure born from necessity ends up being the most enduring. These markets aren’t just locations. They’re living systems that kept commerce moving long before digital networks existed.
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Take Mekong's Cai Rang market. Before sunrise, hundreds of boats gather… selling rice, fish, fruit, vegetables, and fuel. There’s no central plan, just a pattern everyone understands: show up early, move fast, leave room for the next boat.
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The floating markets of Southeast Asia didn’t emerge for spectacle. They existed because canals were roads, boats were stores, and water was the highway. When land networks were slow, water made trade possible.
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Floating logistics hubs aren’t sci-fi anymore. They help remote islands reduce cargo transfer costs and scale supply chains. Now, that’s what I call facts. #MaritimeInnovation — Floating container terminal. Image by Seatech
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Energy companies building on the coast: check the grid. A recent study shows 5% of residential power units in Doha are high-risk by 2030 from inundation. #EnergyResilience
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