D2C Distilled for 2025:. • Product-market fit + TAM trumps everything. Even with sketchy websites, high demand wins. Finding PMF is the hardest challenge, but it's downhill from there. • 80/20 rule: Only 10-20% of products profitable on Meta, especially in fashion/CPG. Most.

The 5 ad account levers:. 1. Forecasting.2. Offers.3. Creative Angles.4. Cost Structures.5. Naming Conventions. All else is secondary.

90% of the metrics in Meta don't matter and have almost nothing to do with profit or making better ads. Spend, conversions, conversion value, CPM/CPMR, frequency. Almost everything you need to know can be derived from these.

Niche knowledge is the key to high performing UGC. What can you call out in your ad that only your target demo understands and they'd have to know to know?. The more your ad sounds like a subreddit thread the better it performs.

A creative strategist is only as good as their naming convention.

RT @Peter_Quadrel: The Midjourney video update is not getting enough hype. For ~$10/m you can increase your ad diversity by simply pulling….

Meta truths few admit: . 1. High CPMs are good relatively . 2. Hook rate has minimal impact on revenue . 3. Incrementality is the only truth. 4. Broad targeting will always outperform over the long run . 5. You have to choose between predictable volume or predictable.

The 8 advertising laws that separate $100K brands from $10M brands. 1. The TAM Ceiling Effect. Most advertisers don't realize there's a finite pool of ready-to-buy customers, and everyone wants to sell them. - Universal products unlock larger customer pools.- Niche products.

The delta between first click and last click on a channel tells you everything you need to know about the role it plays in your customer journey.

RT @Peter_Quadrel: It's 2025 and brands still do 10% off email opt in popups. Consumers are tired.

It's 2025 and brands still do 10% off email opt in popups. Consumers are tired.

The Midjourney video update is not getting enough hype. For ~$10/m you can increase your ad diversity by simply pulling your top statics and animating them. Reel placements do a much better job of net new reach compared to statics anyway. This is perfect for brands that have a

You can run 3 duplicates of an ad at the same time and see wildly different results. There is a huge randomness factor in Meta ads that negates a lot of testing "conclusions".

RT @Peter_Quadrel: Cost per purchase > ROAS goal on Applovin. Few.

RT @Peter_Quadrel: The best arbitrages in Meta right now:. 1. Whitelisting.Theme page or creator. 2. Boosting .Spending on existing post. E….

RT @Peter_Quadrel: Here's how you actually reach new audiences/customers on Meta:. Creative diversity isn't just testing different copy.….

Here's how you actually reach new audiences/customers on Meta:. Creative diversity isn't just testing different copy. ~70% of your pixels need to look visually different or the algorithm treats them as the same ad. Creative velocity matters more than people think. The more.