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Peter Lang Profile
Peter Lang

@PeterLang

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6K
Following
102
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I'll teach you how to acquire a marketing agency instead of starting one from scratch. https://t.co/rPR3dsUcdQ

Downtown, Austin
Joined April 2009
Don't wanna be here? Send us removal request.
@PeterLang
Peter Lang
14 hours
7 Rare Habits I see in Top Agency Founders (the ones scaling to $5M+):.1. Delegate before drowning.2. Track margin by service.3. Hire owners, not employees.4. Fix systems. Not symptoms.5. Own a niche, not “everything”.6. Invest before it’s urgent.7. Buy growth instead of building.
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@PeterLang
Peter Lang
1 day
Want to get in the room where these quiet deals happen?. Start here:.- Niche down—buyers want clarity, not complexity.- Track your margins, retention, and delivery model.- Show you’re replaceable (that’s value, not risk).- Join rooms where owners talk exit, not tactics. You.
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@PeterLang
Peter Lang
1 day
More agencies are getting acquired than you think. You just don’t hear about them. No bankers. No headlines. No drama. These deals happen in DMs, Slack groups, and mastermind calls. Quiet exits. Smart roll-ups. Strategic growth. The M&A market isn’t dead. It’s just gone.
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@PeterLang
Peter Lang
2 days
“Self-made” is a myth. Roger Federer has a coach. Oprah has a coach. Bill Gates has a coach. Tony Robbins has a coach. The top performers in the world don’t go it alone. The faster you realize that "doing it yourself" isn't a badge of honor.It's a ceiling. The sooner you start.
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@PeterLang
Peter Lang
3 days
What are you doing for Preliminary Due Diligence?. I built a repeatable system that prioritizes speed, clarity, and deal protection. After reviewing hundreds of deals. Let’s compare notes. You tell me your process, I’ll show you mine. DMs open.
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@PeterLang
Peter Lang
5 days
Most agencies aren’t unprofitable because they don’t have enough clients. They’re unprofitable because they’re carrying 20% more staff than they need. Start with a blank org chart. Design for what you need. Not what you inherited.
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@PeterLang
Peter Lang
6 days
My best ideas don’t show up when I’m grinding. They show up when I step away. Long ride. Quiet morning. Today’s a good day to let the next breakthrough find you. Happy 4th.
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@PeterLang
Peter Lang
8 days
Friend: “Thinking about starting an agency. Any tips?”. Me at 11:47 PM: “Yeah. Pick one niche. Solve one painful problem. Charge $3K/month minimum. Don’t build a website until you close 3 clients. And document everything.”.
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@PeterLang
Peter Lang
9 days
The first call isn’t due diligence. It’s a first date. If you show up like it’s an audit, you’ll miss the chemistry. You’re not qualifying the business. You’re qualifying the person. Ask real questions. Listen more than you talk. Don’t try to close. Just earn the second call.
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@PeterLang
Peter Lang
9 days
“So. Uh… tell me about your business?”.That’s the fastest way to sound unprepared on a first M&A call. It’s not casual. It’s not cute. And it won’t get you the answers you actually need. Here’s what to do instead → #agencyacquisition #mna.
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@PeterLang
Peter Lang
9 days
12 Uncomfortable Truths About Scaling an Agency (continued).8. You can’t hire your way out of a process issue. 9. Saying “yes” too often is why you’re underwater. 10. Selling is easier than delivering at scale. 11. If you're afraid to raise prices, you're probably overdue. 12.
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@PeterLang
Peter Lang
9 days
Uncomfortable Truths About Scaling an Agency.(Not hot takes. Just patterns I see every week.). 1. Growth hides inefficiency, until it doesn’t. 2. You’re undercharging for the hardest things you do. 3. Your brand matters less than your positioning. 4. Custom work doesn’t scale.
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@PeterLang
Peter Lang
11 days
What’s the fastest way to blow a potential agency deal?. Winging the first call. If you’re asking surface questions, you’re not learning anything. If you’re overselling, you’re burning trust. Here’s how to prep and lead that first call the right way →
Tweet media one
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@PeterLang
Peter Lang
12 days
Be the person who wakes up early. Who trains when no one’s watching. Who does the hard thing, especially when it’s uncomfortable. Not because it’s trendy. Not because it looks good. But because it builds the kind of self-trust most people will never know. You don’t need
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@PeterLang
Peter Lang
12 days
Everyone thinks you need 50 employees and a foosball table to get acquired. But buyers aren’t looking for bloat. They’re looking for focus. Micro-agency deals are rising because:.– Niche = valuable.– Tight team = fast ops.– Clear offer = easy yes. It’s not about how big you.
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@PeterLang
Peter Lang
14 days
Most founders screw up M&A for one reason:. They wait too long to integrate. Andy Friedlander sold his agency. Then realized integration isn't an ops problem, it's a power problem. His advice?. Lead with solutions. Push fast on culture. Look beyond the numbers. New episode 🔥.
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@PeterLang
Peter Lang
14 days
When you get acquired, you don’t lose decision-making power. But you do lose the right to just ask, “What should I do?”. Andy Friedlander explains the mindset shift that earned him respect inside a much larger company:.→ Present the problem.→ Offer 2–3 strategies.→ Invite
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@PeterLang
Peter Lang
15 days
Me getting into the Uber:.“How’s business been lately?”. Me getting out of the Uber:.“So yeah, if you’re saying yes to everything, you’re probably underpricing. Pick one thing, package it, raise your rates, automate the admin, and stop trying to grow by doing more. Focus on doing.
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@PeterLang
Peter Lang
15 days
Thinking about buying another agency?. Here’s your gut check:.Can your team run without you?.Are your numbers clean + fast?.Growth stable?.Integration mapped?.Clear "why"?. If not. You’re not ready. YET.Buying amplifies what’s already there. Clean your house first. Then buy with.
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@PeterLang
Peter Lang
19 days
What’s the value of a business?. It’s not the brand. It’s not the hype. It’s not even the revenue. 👉 It’s the earnings it generates. 👉 And how reliable those earnings really are. Buyers don’t pay for potential. They pay for profit. If you're serious about buying a business,
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