When CMOs and CFOs are aligned, marketing becomes a true growth engine. In Sales & Marketing Management, Perion's CMO Erin McCallion shares how shared metrics, better measurement, and AI-driven insights are reshaping the CMO–CFO relationship and leading to smarter investments

Designed for change means built for what’s next. In a recent interview with Lynn Leahey on Cynopsis, our CMO Erin shares how modern brands are reinventing in real time from activating AI-driven insights to connecting data across channels for faster, smarter decisions and

From all of us at Perion, Happy Holidays! Thank you to our partners, clients, and teams around the world for an incredible year. Wishing you a season filled with joy, connection, and celebration. Here’s to a bright and inspiring 2026!

AI is reshaping digital advertising, not just for buyers but for publishers too. In his article published on Cynopsis, Amit Gelbe highlights that while SPO is valuable, today’s revenue realities demand more nuance. Agentic AI can finally give publishers the visibility to

We’re thrilled to sponsor the ABCOM Holiday Luncheon in Vancouver, CA on December 12. ABCOM brings together leaders from across the broadcast and media community, making this a great opportunity to connect with partners and celebrate the year. The Perion team attending this year

If you’re passionate about data engineering, lakehouse architecture, or just love a good tech war story, this session is one you won’t want to miss. Our very own Chaim Sender, Data Engineer at Perion, will be speaking at the Subsurface World Tour 2025 by Dremio on December 10.

We’re excited to announce our new SSP partnership with adm Indicia! With their Connected Retail solution, we are bringing over 770 digital screens across Singapore, Australia, and New Zealand into Perion’s programmatic DOOH marketplace. From front-of-store displays to gondola

Creative intelligence at scale, powered by real audience insights. The new integration between Perion One and Amazon DSP brings together Amazon’s first-party audience insights with Perion’s AI-driven creative optimization to enhance measurable performance across attention,

We’re proud to share that Perion has been awarded for Le Move de l’Année (Move of the Year) at the Minted Ad Tech Awards 2025! This recognition highlights Perion’s commitment to driving innovation that moves the industry forward, combining technology, creativity, and responsible

We’re proud to share that our client ADEME has been awarded for Best Brand Safety Solution at the Minted Ad Tech Awards 2025! This recognition reflects our shared commitment to elevating brand safety through sustainable, AI-driven innovation. It also demonstrates the strength of

Perion is committed to sustainability and values-driven giving, which is why we’re excited to partner with Givsly for the sixth annual Season Without Swag Campaign. This holiday season, we’re choosing experiences over excess and directing resources to causes that matter. Learn

The answer to closing the CMO–CFO gap isn’t more dashboards, tools, or reporting, it’s unification. Perion’s CMO survey, featured in MediaPost, shows unified measurement is the top driver of ROI clarity and financial alignment. Yet only 23% of marketers have a unified system,

Perion is proud to support Meals on Wheels America, an organization dedicated to delivering nutritious meals, compassion, and connection to seniors across the country. Every meal delivered nourishes more than a body, it strengthens independence, dignity, and community. Today is

A recent Digiday editorial by Seb Joseph spotlights Perion’s new CMO survey, highlighting how today’s marketing leaders are elevating their impact across the organization. While only 21% of CMOs report full alignment with CFOs on budgets and metrics, the findings show clear

AI is transforming how advertising is planned, activated, and optimized across digital and out-of-home channels. In the latest Tech Talks episode by Skiller Academy, our International Sales Director, Inés Armendáriz Vergarajáuregui, joined Juan Millán Míguez from Dailymotion

Highlights from Campaign Connect Thailand! Our new Sales Manager, Oum Suwaree, delivered an insightful session on how programmatic DOOH is elevating Thailand’s advertising landscape with smarter targeting, real-time agility, and measurable outcomes. Thank you to everyone who

Happy Thanksgiving! Thankful for the incredible teams, partners, and innovators who make what we do possible. Wishing everyone a great holiday. #Thanksgiving #Thanksgiving2025

We had a fantastic night at the IAB New Zealand Digital Advertising Awards in Auckland! Perion was proud to sponsor the Grand Award – Digital Product or Service of the Year, presented on stage by our VP of Sales, Ash Houghton. Our team, James Mather, Henry Hellegas, Olivia Hay,

Only 22% of marketers say they have the data to prove their value to CFOs. And just 21% feel fully aligned on budgets and metrics. Both marketing and finance are navigating fast-changing expectations, just in different ways. Bridging those worlds is where real progress happens.

Marketing is being rewritten. Are you ready? Discover the five forces set to redefine creativity, data, and performance in 2026. Get the insights shaping the next era of connected, intelligent marketing. Download our 2026 Trends & Predictions Report today: