Our latest Global 100 report reveals: most asset managers sound identical. Firms without a distinct, ownable brand position are nearly three times more likely to lose AUM than top performers. In a crowded market, differentiation isn’t optional.

A heartfelt thank you to everyone who joined our end-of-summer drinks. Bringing this community together in person is always invaluable, and last night was a perfect reminder that nothing replaces real conversations and shared experiences. Here’s to an exciting close to 2025!

Millennium, Capula Investment Management and Citadel top the AFI 500, which ranks firms by gross hedge fund AUM (including leverage) as disclosed to the Securities & Exchange Commission. Listen to the full discussion featuring Alternative Fund Insight's Will Wainewright here:

It has been a banner year for our design and digital team. Visual storytelling is an incredibly important part of our overall approach to helping asset managers build, protect, and evolve their brands. 2024 media highlights coming soon. Happy Holidays! #PowerYourComms

Cate Swallow breaks down how asset managers can find unexplored themes to create content that grabs investor attention and keeps them engaged.

Larkin Corr on how asset managers can communicate with a growing audience of individual investors.

Interesting insights were shared by a distinguished panel in a webinar discussing the 2025 SS&C Intralinks LP Survey—released by SS&C Technologies with Private Equity Wire—that gathered responses from 171 allocators on the alternative investments landscape and LP preferences. The

Peregrine’s Marina Fraser Harris is looking forward to hearing from experts about the evolution and growth opportunities in the asset management field at this year’s Future of Asset Management Europe in London. Please do connect with Marina if you are attending.

We invite you to join Peregrine’s Bill McIntosh for a conversation with Gregory Zuckerman, Special Writer at the The Wall Street Journal, to discuss his book, 'The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution'. This insightful work explores how Jim

Our team Marina Fraser Harris, Sophie Svestad, and David Read had the pleasure of attending the @ALFIfunds London Conference last week, along with a media contingent. As the event marks its 20th anniversary, it continues to grow, with more than 1,700 sign-ups for a day of

The @InvAssoc 'Financing Transition: Climate and Nature Policy Report' highlights the financial industry's role in tackling climate change through collaboration and transparency. Dive into the full report and our key takeaways --> https://t.co/wTzjraUUgt

It’s Climate Week in NYC. With a packed week of insightful events, Peregrine’s Vice President, Hannah Beard, and Account Supervisor, Helena Leslie, are on the ground attending key talks and panels across the city. Reach out to the team to discuss all things sustainability, impact

It was a pleasure to work with MacKay Shields LLC on the 'Shifting Gears: Why Fixed Income’s Paradigm Shift Should Drive Reallocation' campaign. We are honored that the campaign was recognized by The Gramercy Institute at their Financial Content Marketing Awards.

"Infrastructure investments span multiple sectors and roles, offering diverse options that enhance portfolio diversification and stability." According to BlackRock's report, 'The New Infrastructure Blueprint', the infrastructure asset class is projected to become one of the

We are proud to see our client Capula Investment Management's logo featured on Brand New's website and to have played a role in crafting its fresh identity. There is a markedly different team culture and approach at Capula. This rebrand embodies our team's dedication to

Emma Fraser on the evolution of our proprietary diagnostic and how asset managers can use it to best suit their needs. #PowerYourComms

David Read talks about the importance of brand awareness and brand momentum, as measured by our proprietary diagnostic.