Parakeeto
@Parakeeto
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Fractional CFO/COO combined to help boutique agencies & consulting firms measure and improve their profitability.
Moncton, New Brunswick
Joined November 2017
You can have projects finishing on time, tools dialed in, and a busy team… and still never hit the profit you want. Sometimes the problem isn’t execution at all. It’s the business model you’re optimizing on top of. Link here - https://t.co/zfVnJZNY8j
#BusinessModel #Leverage
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Contractor-heavy agencies can “look” profitable on the P&L and still be behind on cash every month. This episode walks through a flex-labor video shop that hit that wall, and how reframing the business model (not just the tools) changed the outcome. #BusinessModel #FlexLabor
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AI is shifting agency valuations fast. More efficiency means higher margins, and higher margins increase enterprise value. For owners eyeing an exit in the next 12–24 months, this trend matters. Watch it here - https://t.co/zEfM4Z0cD3
#MAndA #DigitalMarketing
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Most agencies don’t miss their valuation target because of mystery factors. It’s usually clear, specific gaps. Once you see them, you can decide: fix them or take the offer. That clarity is the real value Full link here - https://t.co/zEfM4Z0cD3
#BusinessValue #ExitStrategy
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Today’s clip breaks down how PE firms decide which agencies to back: committed capital, operator fit, and real growth potential. Understanding their playbook helps owners plan their long-term path. Full Link - https://t.co/zEfM4Z0cD3
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Tomorrow’s episode breaks down how value is actually created in an agency: what buyers look for, how EBITDA scales, and why founder leadership still drives the outcome. Full episode drops tomorrow. #PrivateEquity #BusinessGrowth
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Strong reserves smooth the bumps — sometimes too well. Marcel explains how big cash cushions can hide early signs of profit or delivery problems. Full Link here: https://t.co/0AVHqK5R7g
#CashFlow #BusinessTips
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If it takes months to recover what you spent to win a client, growth burns cash fast. Marcel shows why CAC payback speed shapes your ability to scale. Episode link - https://t.co/0AVHqK5R7g
#Cashflow #SaaS
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Can you be profitable and still have bad cash flow? Absolutely. Strong margins don’t guarantee stability—cash flow and profit measure different things. Even a healthy agency can go insolvent if it ignores cash. Full episode link https://t.co/0AVHqK5R7g
#CashFlow #BusinessFinance
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When cash is tight, everything gets more expensive. Marcel breaks down why low reserves drive higher costs and can erase the profit you thought you had. Full episode drops tomorrow! #CashFlow #BusinessFinance
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AI is shrinking creation time, but collaboration hasn’t caught up. Marcel and Vito discuss the growing gap between “making” and “approving” work—and what agencies must adapt next. Full episode link: https://t.co/45lVgzKjxh
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When AI removes production limits, collaboration—not capacity—becomes the bottleneck. Marcel and Vito explore how agencies may scale in an AI-driven future. Full episode - https://t.co/45lVgzKjxh
#AI #FutureOfWork
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Cutting delivery time by 50–70% speeds up far more than production. Marcel and Vito discuss how it improves utilization, reduces blockers, and accelerates cash flow. Full episode link: https://t.co/45lVgzKjxh
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AI is reshaping how agencies deliver work. In this clip, Marcel and Atarim CEO Vito Peleg break down where AI is taking the industry—and how it impacts collaboration, efficiency, and profitability. Full episode drops tomorrow. #AI #AgencyLife
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“Custom work can’t scale” is a common claim in the agency world — but it’s not the full story. Marcel and Kristen break down why custom delivery can still be profitable and scalable when the model fits the problem you solve. Full episode: https://t.co/wJrDTPUEnR
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Not every service should be productized. Early rigidity can kill momentum & learning. In this week’s Agency Profit Podcast, Marcel Petitpas explains when flexibility beats process—and how timing is key to scaling sustainably. 🎧 Listen → https://t.co/wJrDTPUEnR
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Is sprint-based pricing just T&M with new branding — or a real form of productization? Marcel breaks down how selling units of work (like 2-week sprints) can offer clarity, flexibility, and healthy margins — even when scope moves. Full episode https://t.co/wJrDTPUEnR
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Most co-founder tension isn’t caused by big blowups—it’s emotional debt. Unspoken frustrations compound until trust erodes. Contain the convo. Clear it. Rebuild alignment. Watch it now: https://t.co/H8xKhQE48P 🎙️ #AgencyProfitPodcast
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Most founders meet to run the business—but not to check in on the relationship running it. - Syncs align priorities. - Dates align people. Build both into your rhythm. Your team—and your sanity—will thank you. 🎙️ https://t.co/H8xKhQE48P
#AgencyProfitPodcast
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Most conflicts don’t explode because of the issue itself—they escalate because they’re uncontained. Schedule it. Name it. Separate emotion from execution. Watch it here - https://t.co/H8xKhQE48P. 🎙️ #AgencyProfitPodcast
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