We spent a collective 50+ years in the world's most decorated branding and comms agencies so you don't have to. Over the next 30 days, we're sharing the alpha on all things Web3 branding: 🔥 How to develop a compelling brand story 🔥 Crafting a mission & vision that resonates

So what actually is "branding"? 🤔 It's not your logo or colours. Your branding is your brand strategy, positioning, brand pillars, reasons for customers to believe in you as a solution to their problems, your tone of voice, and what they say about you when you're not in the

Can you explain your brand’s value in one sentence? If not, it’s time to refine 🚀 If this thread was useful please share it - a rising tide floats all ⛵️✌️✨

7/ Let's consider a practical example to finish: ❌ “We are a decentralized identity platform.” ❌Jargony, generic, and undifferentiated. ✅ “We help Web3 users protect their privacy & verify credentials without sharing personal data.” ✅Specific, no bs, and immediately

6/ From the excellent book Value Proposition Design ( https://t.co/MxhMwU9BB4) the value prop canvas helps you figure out what pains your audience are experiencing, and how you can solve them. We've previously shared our Empathy Mapping canvas, and we're making a Value Prop one

5/ How Might We is just a start, but that statement isn't your value prop 💁‍♀️ It helps you think about things through the lens of your target user, but you still need to actually communicate the value you provide. That's where the Value Proposition Canvas comes in 💫 (Keep

4/ Start designing your value proposition with a "How Might We?" statement. This framework is commonly attributed to Min Basadur, a manager at P&G in the 70s. It goes like this: 👉 How might we [do something] 👉 For [our audience] 👉 Who [state of being] 👉 So that [desired

3/ A great value proposition is: ✅ Clear & simple (no jargon) ✅ User-focused (not about YOU're giving, but what THEY're gaining) ✅ Differentiated (makes you stand out) ✅ Short (1 sentence with max 1 comma) ✅ Specific

2/ Your project's value prop is the reason users should pick you over anyone else. Get this right, and not only will your customers know what you can do for them, your execs, investors, marketers, and devs will all be buidling towards the same North Star⭐ Yes, it's that

🧵 What is a Value Proposition & Why Does Your Web3 Brand Need One?👇 A "value prop" is your brand’s core promise. It's one of the foundational blocks of your brand strategy, and yet the vast majority of web3 projects skip over defining it (to their own peril and irrelevance).

What makes a web3 brand look credible? A great web3 brand doesn’t just look 🔥 — it builds trust. You need: ✅ A well defined value prop ✅ A clear explanation of the value you're bringing ✅ Cohesive team photos ✅ Clear calls to action ✅ Consistency across platforms

Most web3 projects aren't well differentiated. Don't make the same mistakes your competitors are, here's how👇 💡Remember, before you can stand out, you need to know *from what* - who else is in your space? 1️⃣Identify your competitors 🔹 Direct competitors (similar product &

web3 moves fast, but trust is slow to build 😮‍💨A weak brand = lost credibility. Here’s why your brand might not be working (and how to fix it) ⬇️ 1️⃣ Poor Visual Identity Your logo, colors & typography look rushed? Users subconsciously assume the same about your product. Polish

gm ct you're looking gorgeous today ✨

Bringing your project to #ETHDenver today? Drop a ✨ below for a free brand analysis🩶 #Web3Marketing #Web3Mktg #Web3Branding #ETHDenver2025 #Web3Founders #DistributedLedger #Ethereum #Layer1

✨Great to meet you today, we're PROOFofBRAND 👋We're dropping branding alpha every day for a month to launch our X — follow us so you don't miss out on our next thread about how to carve out your space in a crowded market!✨ - #Web3 #Web3Project #Web3Founder #ETHDenver

5/ 🩶Enjoy this and want to know more about the "pen portraits" mentioned above? Drop a 🖊️ below and we'll make a new 🧵and freebie to show you how!

4/ The more you know your audience, the better you can build for them 🛠️ Combine demographic and psychographic data to develop "pen portraits" — also known as "personas" — of your ideal customers. These will serve your product roadmap, marketing team, and community managers alike

3/ So how do you create an empathy map for your web3 project? The process is rooted in customer interviews. Talk to your ideal user, but not before you've read The Mom Test by @robfitz 📚 (Don't worry you can read it in the time it takes to drink 2 lattes back to back). ✅

2/ That’s where Empathy Mapping comes in. So what exactly is an Empathy Map? It’s a visual tool that helps you step inside your user’s mind. It quite literally helps you empathise with them. It helps you to answer 9 key questions: ❤️ Who are they? 💪 What are they trying to

1/ Your tech might be complex—but your brand shouldn't be, and your users shouldn’t feel lost. Great branding starts with understanding who your target audience are, what they feel, and what they need. Without this information, you have nothing more than basic demographic data