Exciting News! 🚀 We're excited to launch PRLab Insights, our new LinkedIn newsletter! Stay ahead of the curve with detailed case studies, top press coverage for our clients and pro insights from our expert team. 👉 https://t.co/QlD5HFmYGw #PRNewsletter #PRPros #PRAgency

Most Tech Companies fail at PR because they treat it like marketing or sales. 🚫 PR isn’t about pushing features—it’s about trust, credibility & long-term visibility. 📰 Build relationships, not spam. That’s real Tech PR Strategy. #TechPR #B2BTech #PR #PublicRelations

Follow-Up & Relationships: • One respectful follow-up 2–3 days later • Always thank journalists & offer fresh angles • Strong relationships = ongoing get PR coverage success #MediaPitch #PR #PublicRelations #MediaRelations

Embargo Press Release Hack: • Offer exclusives to 3–5 top outlets under embargo • Promise a “do not publish before” date • Builds trust & ensures in-depth coverage

Media Outreach Strategy: • Build a targeted media list—no spray-and-pray • Personalize each email with a recent story they wrote • Mention why your story matters to their audience

Pitch Template: 1️⃣ Headline: Hook them in <10 words 2️⃣ Context: Why now? 3️⃣ Problem: What’s the gap? 4️⃣ Solution: Your unique angle 5️⃣ Resources: Links, quotes, images

Journalists get 300–400 emails daily—so your first task is standing out. Follow this 5-step framework every time you pitch journalists 🧵

How to pitch to journalists? Use an embargo release: research your top outlets, send early exclusive access, then roll out a wider media outreach after the embargo lifts. This technique shows respect, boosts your PR credibility & helps you get coverage #PublicRelations #PR

Media Relations Tip: Journalists are swamped with hundreds of emails daily. To cut through the noise, research is key. Tailor your story; make it stand out to the media professional. Competition is fierce! #MediaRelations #Journalism #PR #PublicRelations

In a PR job interview, don’t list every task you’ve done—talk about outcomes. Did you drive leads, save money, win media? That’s what hiring managers want. Show results, not activity. #PRJobInterview #JobInPR #WorkInPR #PublicRelationsFirm

🚨 Applying for a PR job? Whether you're an intern or PR executive, there's one thing you can't skip: researching the agency. Here's why a single habit could determine your success in a PR job interview. #JobInPR #WorkInPR #PRInterviewTips #PR #PublicRelations #Job #jobs

Stop failing PR job interviews! Candidates who don’t ask questions in PR interviews send a red flag 🚩. Want the job? Ask: “How will my work be measured?” "Do you use OKRs or KPIs?" "How is performance reviewed?" #PR #PublicRelations #Jobs #PRJobs

🎤 Media training tip of the day: When you're asked a tough question, don’t dodge it—bridge it. Pivot back to your message smoothly. ✅ Prepare soundbites ✅ Anticipate tough Qs ✅ Stay on record ✅ Tell stories #MediaTraining #PRTips #CrisisComms #PublicSpeaking

✅ Engage key SaaS stakeholders & decision-makers ✅ Measure the real impact on brand growth Don’t miss this chance to learn from one of the best at our SaaS PR Summit! 🔗 Secure your spot:

In SaaS, credibility is currency. Thought leadership isn’t just about visibility—it’s about trust. Joliene will break down how to: ✅ Craft a compelling thought leadership narrative ✅ Leverage media, content & speaking opportunities

1/ With 12+ years of experience, Joliene has guided SaaS companies & marketplaces to long-term success. Now, she’s bringing her expertise to our virtual stage!

🚀 Meet our second speaker for the SaaS PR Summit: Joliene van Grieken! A powerhouse in B2B SaaS growth, she helps tech companies scale from €1M to €100M with sustainable strategies. 🧵👇

The best part? This event is completely FREE! 📅 Happening April 15, this is your chance to learn PR strategies that actually work for SaaS companies. 🔗 Sign up now & secure your spot:

100+ clients later, he’s cracked the code on turning SaaS startups into media darlings. In his session, “The Fundamentals of SaaS PR,” Matías will break down: ✅ PR myths SaaS companies need to unlearn ✅ Strategies for media credibility ✅ How to make PR a growth engine

SaaS PR Virtual Summit 2025 – First Speaker Announcement! Drumroll… it’s none other than PRLab’s CEO, Matías Rodsevich! Before founding PRLab, Matías honed his storytelling at Google & IBM. But he saw PR falling behind the fast-paced tech world, so he built PRLab to change that.

- Scaling SaaS PR Across Borders – Maria Astraukh, Global PR & Communications, ServicePlan Group - Content Strategies That Drive SaaS Success – Nadine Froughi (Tellent) & Adrie Smith (Neople) (2/2)