To read what inspired our new look. 🥳 Please scroll to the bottom of this article : https://t.co/UPj7Gsk6u2

Decoded: Aliexpress — Thread Are we readyyyy???? 👀👀

Midddleman: Everyone is an Importer

“Involve me” But you still struggle with RMB purchase 😏

The giants are showing you the playbook. Shein teaches speed + data. @shopbawsty proves you can apply it in Nigeria. Stop copying blindly and start planning strategically.

You don’t need 6,000 new products a day. You need 1 product that feels like it was made just for your customer. That’s why Shein is global. That’s why @shopbawsty is winning locally.

Lessons for Nigerian entrepreneurs: ✅ Test small before importing big ✅ Use customer feedback as your data ✅ Build scarcity — don’t flood the market ✅ Own a niche, not “everybody”

Now do you see the pattern? Shein uses data. ShopBawsty uses community. Both make sure they never waste time or money on what customers don’t want.

1.Speed to market — drops sell fast, limited stock keeps demand hot. 2.Focused niche — designing intentionally for curvy, fuller-busted women. 3.Customer feedback loop — products improve because the brand listens.

Now let’s talk @shopbawsty . They don’t have Shein’s billions. But they’ve nailed 3 things Shein also thrives on:

Compare that to how most Nigerian businesses operate: •Order big stock blindly •Hope it sells •Get stuck with dead inventory Does this Sound familiar? 👀

That’s why Shein can drop 6,000+ new styles every single day. Not because they “love fashion” But because they built a data + supply chain feedback loop most businesses can’t match.

Shein’s model is called “real-time retail.” Instead of producing thousands of pieces upfront, they test small batches (like 100–200 units). If it sells, they scale instantly. If it flops, they kill it. No wasted inventory.

If you run a business in Nigeria and you don’t understand their playbook, you’ll miss the lessons. Shein’s engine isn’t “trendy fashion at low prices” What makes Shein powerful is how they built a system to move from: idea → sample → customer’s hand faster than anyone else.

Most Nigerian businesses think Shein is winning because of cheap clothes. But that is wrong.  They’re winning because of supply chain. And if you look closely, a Nigerian brand — @shopbawsty — is quietly playing a similar game. 1/🧵

Funding your Alipay wallet is easy on the Midddleman app Get started today: https://t.co/996OkunNPU

11 finalists, 1 winner Up @OurMidddleman and shoutout to the Vesti team.

Midddleman Co-founders at Moonshot by @TechCabal Cc @OurMidddleman

Decoded: Shein + ShopBawsty — Thread Are you readyyyy??? 👀👀👀

One thing about my bosses @Omolarablaq & @adeolaowosho They will always achieve 🤭 🧵

Midddleman is changing the game with AI for Importers. No more switching between 1688 and Google Translate. With the Midddleman AI Translator, you can translate 1688 pages to English, see prices in naira, and ask AI questions about the product. 📲 Try it on the app.