More accuracy. More insight. More context. The latest evolution of Expected Goals on Target refines how finishing and goalkeeping performance are measured – with tailored models for men's and women's football and deeper data on goalkeeper positioning. ➡️ https://t.co/S22Hg7XRxJ

🗽 𝙾𝚙𝚝𝚊 𝙵𝚘𝚛𝚞𝚖 2025: NYC The premier meeting place for sports storytelling is heading stateside for the first time ever. This is a can't-miss event for those across the U.S. sports ecosystem looking to engage and monetize more fans. Learn more ➡️ https://t.co/RIQUXPMzQV

For the first time ever, the 𝙾𝚙𝚝𝚊 𝙵𝚘𝚛𝚞𝚖 is heading to the United States. 🗽 On June 3rd in New York City, we’re bringing together industry leaders across sports media and content with two goals in mind: to seize soccer’s greatest opportunity to truly go mainstream – and

An excellent opportunity for industry practitioners looking to better understand how data and analytical processes can be used within a professional football club across recruitment, performance analysis and at a wider strategic level. Get more info. ⬇️

For the 7th year, we've partnered with @BirkbeckUoL to deliver a dedicated football analytics module. Led by industry professionals, the nine week online course covers key analytical concepts and their real-world application in professional football. ➡️ https://t.co/WvbjoS9M6v

Every phase of play. Every move. Every moment. Captured with 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗. The #GenAI-powered technology combines tracking and event data to deliver #Opta's richest football data–𝐞𝐯𝐞𝐫. 🔜 Playing Styles & Off-Ball Runs, launching for 2025-26 European club season.

A great opportunity for a first-hand look at the platform helping clubs worldwide manage their entire scouting and recruitment workflow. Get more information about next week's free webinar. ⬇️

𝚂𝚑𝚊𝚙𝚎 𝙰𝚗𝚊𝚕𝚢𝚜𝚒𝚜 explained. 💡 Trained on millions of XY data points, 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗's #AI-driven model empowers analysts and broadcasters to look beyond traditional formations and identify each team's true shape, in and out of possession. 🎥⬇️

We welcomed senior officials from 11 clubs and 3 countries to a Pro Performance Workshop in Nice. Put on by our sales team in France, the workshop covered new technologies, data science and applications of #AI in football, with a major focus on 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 data.

🔓 Unlock new insights with 𝙻𝚒𝚗𝚎 𝙱𝚛𝚎𝚊𝚔𝚒𝚗𝚐 𝙿𝚊𝚜𝚜𝚎𝚜. The 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 metric uses on-field player position data collected by remote tracking to capture all situations where a player's pass successfully breaks an opposition line. Watch the explainer. ⬇️

.@OptaPro's Gijs Beenker took the stage on 𝐃𝐚𝐲 𝐎𝐧𝐞 of #TGGLive to deliver a talk on how #AI insights can be applied to enhance recruitment profiling across football. Here's a glimpse at his presentation. ⬇️

It's almost time for #TGGLive 2024. ⏰ Gijs Beenker is taking the stage on 𝐃𝐚𝐲 𝐎𝐧𝐞 to deliver his presentation, "Applying #AI Insights to Inform Recruitment Profiling." Learn more about the event kicking off on 9 September at St. George's Park ➡️ https://t.co/1zuqmXNw8t

🗓 Gijs Beenker is taking the stage 𝐃𝐚𝐲 𝐎𝐧𝐞 of #TGGLive 2024 to deliver his presentation, "Applying #AI Insights to Inform Recruitment Profiling." Learn more about the event taking place on 9 & 10 September at St. George's Park ➡️ https://t.co/1zuqmXNw8t

Unveiling the next phase of 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗. 🆕 Complete player tracking data from thousands of matches played worldwide – a 35% increase on last season 🆕 Active Runs metric, allowing analysts to review off-ball runs made Find out more ➡️ https://t.co/cVxitnVSnW

#News Μία νέα σημαντική συνεργασία για το αγωνιστικό τμήμα του Δικεφάλου #PAOK #OurWay @OptaAnalyst @OptaSTATS @StatsPerform Διαβάστε αναλυτικά στο link που θα βρείτε στα σχόλια ➡️ https://t.co/oercy6su2D

🤝 @PAOK_FC has become the first Greek club to access 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗. The four-time Super League Greece champions will have access to computer vision-generated tracking data, aggregated fitness data, and AI-enriched predictive metrics. ➡️ https://t.co/pVG1xKWZDr

Breaking down 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐈𝐧𝐭𝐞𝐧𝐬𝐢𝐭𝐲. 💡 Powered by xy data, the 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 metric evaluates the threat created by the defending team against a player possessing the ball. 🎥 Watch below for more insight into the model.

Scaling football analysis. 💡 At a recent @PySportOrg meetup in London, Chief Scientist @patricklucey highlighted the pioneering #GenAI techniques used to produce 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 data and its implications. 🎥 Watch the full talk here ➡️ https://t.co/ciy7e8ubjr

The countdown to #TGGLive 2024 is on. ⏰ Gijs Beenker will be on stage on 𝐃𝐚𝐲 𝐎𝐧𝐞 to deliver his presentation "Applying #AI Insights to Inform Recruitment Profiling." Learn more about the event taking place 9 & 10 September at St. George's Park ➡️ https://t.co/1zuqmXNw8t

An #OptaForum 𝙼𝚊𝚐𝚒𝚌𝚊𝚕 𝙼𝚘𝚖𝚎𝚗𝚝. 🪄 Using a combination of event and tracking data, @SimplyWink breaks down 600+ corner kicks and establishes a playbook through the lens of 𝙲𝚊𝚞𝚜𝚊𝚕 𝙵𝚛𝚊𝚖𝚎𝚠𝚘𝚛𝚔. Watch Harsh's session on-demand ➡️ https://t.co/of6HMp9i9M