Ometria
@OmetriaData
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Ometria is a customer data and marketing platform that helps retailers increase CRM revenue.
London
Joined February 2013
We’re delighted to share that we have raised $40M in Series C funding to automate CRM growth for retailers. https://t.co/2kBlZx6jqN
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Looking for a masterclass on Cross-Channel personalization? Check out this session with our friends at Movable Ink. https://t.co/7CsUl4JNrs
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Reaching retail resilience – find out how to right-size your tech stack and investment for better efficiency and performance
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"I think it’s part of what makes marketing great is people who can see through the tunnel and look at the light."
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"Building out these experiences across channels at scale is a challenge for retailers if they do not have the technology to help them achieve this." Watch our masterclass on cross-channel personalization with Movable Ink
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We surveyed 300 retail marketers and found out that most of them are unable to effectively create personalized experiences for their customers. So what's stopping them? https://t.co/JuDcRTAosS
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"It’s the inefficiencies that these investments introduce, how much it costs to support from both a team and time perspective, and the opportunity loss associated with the time it takes to get a campaign to market, and action the insights you have."
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Want to see some of our favorite examples from #blackfriday2021 or get a checklist for retaining customers beyond the holidays? It's all in our new #BFCM content hub. Access all things 'Peak' in one place!
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"It’s one of those things that we wouldn’t necessarily think of, but then you get into these periods of economic contraction, where people are asking really great questions of their data and you need to answer it and you need to answer it in real-time."
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Cox & Cox was able to use Ometria’s insights, segmentation, and recommendation engines to target customers with relevant content based on category affinity and lifecycle stage https://t.co/RQUdLO0LKF
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At Thread last month, Ivan sat down with Lucy Kemish, Global Senior CRM Manager at Astrid & Miyu to discuss why agility is such an important part of their marketing strategy. Watch the full session here and get the key takeaways here https://t.co/thVrc3D8sn
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"We recently sat down with our friends at Movable Ink to discuss how CRM marketers can best approach cross-channel personalisation."
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Great to see our Retail Success Expert Rita included in this brilliant piece on Black Friday
New blog article 📝 A Mindful November - Mental Health Around Black Friday 2022 While bonfire night last weekend saw explosions and everything loud, this blog article suggests that now might be the time to be a little more subtle. Read here 👉
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“Ometria allows my team to be the master of everything” Amy Harman, Head of CRM, Loyalty & Subscriptions at Hotel Chocolat Speak to one of our team to find out how Ometria empowers marketers to complete lengthy tasks with just a few clicks https://t.co/KNnVa5BebC
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👀 Well... that says it all really! You can read the full case study to find out the mouth-watering results Hotel Chocolat saw with the help of Ometria here https://t.co/mrHbPR5pgW
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Want to know the best time to send Black Friday emails? We put a guide together with everything you need for getting into the inbox this peak season. Covering 5 critical steps for great deliverability, you can stay ahead of the competition this 2022. https://t.co/AesTPBHVak
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See the incredible results (56% YoY increase to email revenue) Amy and her Hotel Chocolat team are seeing with the help of Ometria. Read the full case study https://t.co/kEFjBcyJXM
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Make the most out of BF this year with both marketing-led and technically- led advice for getting into the inbox. This 2022, we put together a guide covering 5 critical steps for great Black Friday deliverability. Read the blog here https://t.co/AO8b26zk5p
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