How is your brand leveraging nostalgia to strengthen customer relationships? Our research reveals that nostalgia creates a powerful nostalgia shield when prices rise. Read more at https://t.co/7WZNAzbr8n

Customer loyalty is key for businesses. I recently had an unexpected experience with Hilton Hotels creating a memorable moment for me with the brand. This prompted the following blog post on ways brands can drive customer loyalty. https://t.co/orUl0qEF6W #insights #mrx #qrca

Brand loyalty can be a buffer against price sensitivity amid tariff pressures. Loyal customers will pay up to 25% more to stick with trusted brands. Discover how your business can leverage brand loyalty to navigate economic uncertainties. https://t.co/FvsK6rhs7e #mrx #insights

We create maps to help clients understand consumers' behaviors and emotional drivers in their purchase journey to yield insights for best engaging consumers. #insights #mrx #qrca #marketresearch #consumerinsights

I found this article insightful on the shopping habits of Gen Z and consistent with my 18 year old. She loves shopping at the mall to try things on instead of guessing online, smelling new scents / perfumes and hanging with her peeps. https://t.co/MKdtdSVPBF z

Last fall I updated a previous blog post on Gen Z after reflecting on the some of the behaviors and attitudes I see with my three Gen Z children. I thought I would share 6 Key Insights from my perspective as a qualitative researcher.

Tech brands spend billions on AI technologies.  Interestingly, this article suggests using AI in marketing communications may lower purchase interest. 

Macroeconomic forces could be resulting in some consumers pulling back. However, this article makes an argument that for some companies, their customer experience and value proposition may be the real reason behind lackluster results.  https://t.co/L6pD58Ccu8

Completing a recent research study with adolescents and experiences with my three Gen Z children have shown me their dating norms and behaviors are quite different than when I was their age. Sara Vicente’s article describes much of what I’m learning:

Tampa is my home, born and raised. I have always thought our airport was one of the best in the country. Turns out I was right. Check out this article about Tampa having the #1 airport in North America ranked by consumers. #tampa #insights #florida #mrx https://t.co/UqaV25nGxh

Deep, rich connections can be made with your target audience in online research. We like to use creative assignments and exercises to engage participants and uncover more insights. Here are 3 ways: https://t.co/8Z9nz4SFWq #insights #mrx #qualitative #qrca

This is the second blog post in our series on conducting research on sensitive topics.  In this second post we explore approaches and techniques to have rich conversations on sensitive topics. #insights #mrx #qualitative #qrca https://t.co/19iOxq3ZWa

Our latest blog post is about conducting qualitative research on sensitive topics.  This is the first of two posts where we explore the importance of research design in successful outcomes. #insights #mrx #qualitative https://t.co/1TF8y5OgDg

Great tips on being more persuasive in communications. I liked point #6 "Don't reel off statistics or abstract concepts. Make it personal." Telling stories about my client's target audience makes it personal and helps drive home insights. https://t.co/nf0I2Eitvk #insights

We wouldn't give a second thought today to using a cart when grocery shopping. This wasn't always the case. The genesis of the shopping cart reveals the barriers to adoption, role of influencers and importance of articulating benefits.

We're experiencing an inflationary environment not seen since the 1960s-80s, resulting in anxiety for many. Brands often first think about how they can add value. Seeking ways to offer assurance and reduce risks can build connections.

Last November was the 20th Anniversary for Nobles Research. I took some time to reflect on the changes in technology, friends and relationships formed and the thousands of conversations along the way. https://t.co/YWYshCyWPt

Companies that understand their customers' emotional connections to their brand and their motional motivations generally will better attract and keep customers. Here are 10 common emotional motivators.

Remembering a hero today.

Come join me on March 24th from 2 - 4pm ET where itracks will celebrate the launch of its new online platform Realtime. I will share ways you can use creative exercises in online research for more insights. Learn more and register here: https://t.co/p95a2pICXS